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FRANCIZ CHARLES C.

DE GUZMAN ABM 12-FORD


MARKETING PETA

Local Business: Vegetable Retailer (The shop doesn't have a name)

 Describe how the business:


Meets Customer Expectations
- In our small community, a local vegetable retail business opened up two
years ago. This retail vegetable business meets customer expectations by
understanding the community's needs and preferences, ensuring
consistent high-quality produce, and providing personalized service.

Ensures Customer Value


- The business maintains fair pricing and transparency. They balance fair
pricing with quality products and provide transparent pricing to offer the
best value to customers. And you can talk it out with the retailer to lower
the price of a certain vegetable that you want to buy that is not priced

Maintains Loyalty Among its Customers


- The business incorporates feedback to improve its service continually.
They actively seek and implement customer feedback. They sometimes
go to houses and deliver some vegetables to their loyal customers. This is
to enhance their offerings and maintain a strong relationship with their
customers in the community.

 How it implements customer relationship management


- The local veggie store already knows my father's preferences. They
suggested new arrivals and valued his feedback for improvements.
They're not just a store; they're involved in our community, making the
shopping experience more personal and connected.

 Analyze its Customer Service Strategy


- At the local veggie store, the customer service is top-notch. They know
their produce inside out and always help me choose the best veggies.
They're super friendly and go out of their way to make my shopping
experience a breeze. Plus, they're all about the local community always
chatting, suggesting recipes, and making me feel like part of the family.
The combo of their veggie expertise and friendly, community vibe keeps
us coming back every time.

 List of Recommendations for Improvement


1. Better placement of vegetables for easy reach
2. Find a new area that has more space

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