Case study questions

AirAsia
Instructions: Read the case study, then answer the questions that follow by filling out this sheet. Each of
the boxes below will expand if you require more room. We will discuss the case in class, so be prepared
to interact on each question.

1. What are the sources of AirAsia’s cost advantage?

2. Should AirAsia expand its long-haul business and to what extent should AirAsia and AirAsiaX be
integrated operationally?

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