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Student
BSBTWK401 Build and maintain business
relationships
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Assessment Cover Sheet
Student Name: Muhammad Usman Kaleem
Student ID:
Contact Number:
Email: usmankaleem655@gmail.com
☐Knowledge Questions
Assessment:
☐ Project
If your assessment is being submitted after the due date, please attach a copy of the written
confirmation of extension received from your trainer/assessor.
☐ Assessment information
☐ Submitting assessments
☐ Plagiarism and referencing
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Knowledge Questions
Question 1
Bounce Fitness is a premiere fitness centre with its head office located in Cairns.
Besides offering fitness services, they also sell products such as pre-workout powders, protein
powders, and glutamine tablets and powders. These are supplied by supplement manufacturers.
List two strategies that Bounce Fitness can use to establish relationships with their suppliers.
In your own words, briefly explain how each strategy will establish Bounce Fitness’s relationship
with their suppliers.
a. Choose suppliers that align with your Respect their way of doing things and
values make it easy for them by following their
processes and timelines. Give them what
they need, when they need it. Stay on top
of supplying things like insurance
certificates, business information and
purchase order numbers.
b. Be a great customer In the same way that you go the extra mile
to look after a great customer, so will your
suppliers if you are a great customer to
them. Putting some deposits in the
goodwill bank can be very helpful if you
need a favour from your suppliers at a
later stage.
Question 2
Identify two strategies that Bounce Fitness can use to maintain relationships with their suppliers.
In your own words, briefly explain how each strategy maintains Bounce Fitness’s relationship with
their suppliers.
Strategies to Maintain Relationships with How the Strategy Maintains Bounce Fitness’s
Suppliers Relationship with Suppliers
Keep in touch with your suppliers and try and
a. Maintain regular communication
schedule a time to get together over a coffee
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
or a beer. Reflect on what’s working well and
talk through areas for improvement.
Question 3
Bounce Fitness primarily caters to people from corporate offices in the Central Business District.
List two strategies that Bounce Fitness can use to establish relationships with their customers. In
your own words, briefly explain how each strategy will establish Bounce Fitness’s relationship
with their customers.
Strategies to Establish Relationships with How the Strategy Establishes Bounce Fitness’s
Customers Relationship with Customers
Don’t ring up and yell at your supplier if stuff
a. Customer service
isn’t going right. Instead, be calm and direct
so things don’t fester and become the
proverbial storm in a teacup.
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
In a good supplier relationship, it’s essential
to speak up when something is wrong.
Question 4
Identify two strategies that Bounce Fitness can use to maintain relationships with their
customers. In your own words, briefly explain how each strategy maintains Bounce Fitness’s
relationship with their customers.
Strategies to Maintain Relationships with How the Strategy Maintains Bounce Fitness’s
Customers Relationship with Customers
Don’t ring up and yell at your supplier if stuff
a. Community
isn’t going right. Instead, be calm and direct so
things don’t fester and become the proverbial
storm in a teacup.
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
back to community. This will enhance and
raise the bounce fitness profile.
Question 5
In the table below, identify two methods that Bounce Fitness can use to engage with professional
networks, and two methods to engage with professional associations.
(Professional associations are certified membership organisations that support the business
interests of their members.)
(Professional networks are accredited structured groups of organisations in a specific industry.)
a. Attending Online or in-person networking events help get you in front of industry
leaders and let you meet key players to make a lasting connection. You may very
well meet a potential hiring manager—or even find your next mentor—at one of
these events as well
b. If you left your previous position on good terms, consider connecting with your
former coworkers, or even your boss. If nothing else, you can catch up on old
times and find out what’s new and exciting with your old company. If they’ve moved
on, you never know who or what they know, so it could be worth it to reconnect.
a. Events are the best way to engage and encourage community-building. This is
because they provide a space for members to interact face-to-face. For example, a
conference allows members in the same industries or sectors to come together
and talk about new innovations or improvements in their field.
b. While your association may have recurring in-person meetings and annual events,
a growing membership requires an intuitive online member portal. This way,
members can communicate with each other through forums and browse other
profiles to get a better sense of their community.
Question 6
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Identify two networks relevant to Bounce Fitness. You may search online for networks relevant to
this type of organisation.
In your own words, briefly explain each network’s relevance to Bounce Fitness as a business.
(Networks are structured groups of organisations working together to expand their circles and
increase awareness of news and trends in a specific industry.)
Question 7
Identify two organisations relevant to Bounce Fitness. You may search online for organisations
relevant to this type of organisation.
In your own words, briefly explain each organisation’s relevance to Bounce Fitness as a business.
(Relevant organisations might be businesses that function in the same industry, such as
competitors)
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Master development program. He works with the staff
every three (3) months to develop their
flexibility and strength. He uses Ashtanga yoga
which is physically demanding with contact
movement from one pose to the next. Some of
the staff have been going to his classes to
extend their knowledge skills in this type of
yoga and to learn more about stretching and
keeping flexible.
Question 8
Identify two agencies relevant to Bounce Fitness. You may search online for agencies relevant to
this type of organisation.
In your own words, briefly explain each agency’s relevance to Bounce Fitness as a business.
(Agencies are organisations that provide services to all organisations under a specific industry.
Agencies typically work on behalf of another group, business, or person)
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Question 9
Identify two associations relevant to Bounce Fitness. You may search online for associations
relevant to this type of organisation.
In your own words, briefly explain each association’s relevance to Bounce Fitness as a business.
(Associations are membership organisations that support the business interests of their
members.)
a. Auatralia online With regards to the fitness supplement industry in the country,
fitness supplement according to the latest market research conducted by Bounce
industry Fitness’ Marketing Department, there is currently a huge
amount of fitness supplements presently being purchased,
traded, and sold online in Australia. Against this background,
there is naturally a lot of competition happening between many
different fitness supplement brands and online retailers in the
country to capture significant market shares in this thriving
digital market.
b. Bounce fitness in Out of the hundreds of gyms in Brisbane, Bounce Fitness is now
brisbane presently the tenth most popular fitness centre in the city. At
the moment, it roughly holds about 1.0% of the total fitness
centre industry market shares in the area. That being said,
Silver’s Gym, the leading gym centre in the city, approximately
controls 19.4% of it. Following this, James Fitness, the second
most popular fitness facility in Brisbane,subsequently owns
about 12.4% of the areastotal fitness centre industry market
shares.
Question 10
Identify two types of individuals, other than organisations, that can have business relations with
Bounce Fitness.
In your own words, briefly explain how each type of individual is relevant to Bounce Fitness.
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
a. Margaret House CEO
Question 11
Identify two principles and two techniques used for closing the deal in negotiations.
b. The quest for a legitimate, or fair, deal drives many of our decisions in negotiations.
If you feel the other party is taking advantage of you, you are likely to reject their
offer, even if it would leave you objectively better off. To succeed in negotiation, we
need to put forth proposals that others will view as legitimate and fair.
b. If you anticipate that a more attractive offer from a competitor may be an obstacle
to closing the deal, you might attempt a shut-down move, suggests Harvard
Business School and Harvard Law School professor Guhan Subramanian. For
example, you might ask the other side for a limited, exclusive negotiating period
(such as one week) during which time they would agree not to entertain offers from
your competitors. To persuade the other party to this type of shut-down move
(described as such because it cuts off competition on your side of the table),
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
elaborate on the unique, non-monetary advantages you can bring them, such as
access to valued networks or a stellar PR team.
Question 12
Access and review Bounce Fitness’s policy and procedures for customer relationship
management:
Customer Relationship Management Policy and Procedures
Answer the following questions.
Bounce Fitness expects that all employees deal with our clients or customers. No
matter what their position, every employee influences the customer. Staff is reminded
to be friendly and courteous in the Centres, conducting training in off-site venues and
in daily interactions. Promote Bounce Fitness with pride.
Answer phones before three rings, transfer office calls correctly, follow through on
promises, give updates if necessary, greet walk-in customers or just smile and say
hello. Treating others as you expect to be treated is the key to excellence in customer
service relationships.
b. Based on the policy statement, identify three practices that Bounce Fitness uses when
interacting with customers.
c. In your own words, summarise the procedures for establishing relationships with
customers.
A database for customer activity: The database will contain information about the
following:
Transactions - including a complete purchasing history with accompanying
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
details
Customer contacts from multiple channels and contexts
Descriptive information for segmentation and other data analysis purposes
Response to marketing stimuli - whether the customer responded
to a direct marketing initiative, a sales contract, or any other direct
contact.
This data will be collected over time.
Question 13
Access and review Bounce Fitness’s policy and procedures for document handling through the
link below.
Document Handling Policy and Procedures
Answer the following questions.
Bounce Fitness is committed to keeping records of all activities within the organisation, including
performance outcomes of strategies, teams, and individuals. Bounce Fitness adheres to all
copyright and privacy laws enforced in Australia.
b. In your own words, summarise the procedures for handling client profile records.
Bounce Fitness employees will store all information in the designated computer located in the
Centre. All files will be saved in the official Bounce Fitness flash disk. Only authorised personnel
have access to the official Bounce Fitness flash disk. Bounce Fitness personnel must not copy or
use the contents of the official Bounce Fitness flash disk for personal use or for any use that
breaches any copyright or privacy laws. A back-up of all files in the flash disk is stored in a
secondary flash disk kept solely by the centre manager.
Question 14
Access and review Bounce Fitness’s operational plan for customer relations through the link
below.
Customer Relations Operational Plan
https://bouncefitness.precsiongroup.com.au/infrastructure/business-strategy-and-planning-
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
documents/
Answer the following questions.
i. Recording complaints
ii. Feedbacks
b. Identify the objective for completing overview of complaints from all services.
This policy has been designed to assist both customers and staff. Bounce Fitness is committed
to consistent, fair and confidential complaint handling and to resolving complaints as quickly as
possible. We aim to make it easy for people to make a complaint if they are dissatisfied and we
will treat all customers making a complaint equally.
Question 15
Access and review Bounce Fitness’s Business Plan for Knowledge Management through the link
below.
Bounce Business Plan
Answer the following questions.
a. In your own words, briefly explain how Bounce IT allows Bounce Fitness to track client
membership activity.
Conduct each meeting on the dates and time specified in your Agenda. From each meeting,
select at least one volunteer who will be your observer and will complete the Participant
Observation Checklist. All meetings must be video recorded, use the video recording option in the
digital communication application to be used for Key Focus documented in the Meeting Minutes
template
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
i. You have looked at high-intensity interval training and found that this is a great cardio
workout and will be of interest to many of their clients. All managers are positive about
this.
ii. You have looked at high-intensity interval training and found that this is a great cardio
workout and will be of interest to many of their clients. All managers are positive about
this.
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Question 16
Below are two types of business relationships. Identify a method for obtaining feedback on each
type of business relationship.
The remaining 4 knowledge questions are based on the case study below:
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Question 17
Review the market needs presented in the marketing plan. Based on these needs, identify the
three business development objectives that Bounce Fitness aims to fulfil.
Use your own words for your responses.
a. Bounce Fitness will offer a totally customised solution for each company as
well as each employee within the company.
b. Clients will not use the service if it is not convenient. Bounce Fitness
recognises this and strives to make their services as convenient as possible
for the targeted client groups.
c. Bounce Fitness will need to improve a company’s bottom line in order to attract
and maintain customers. While Bounce Fitness will strive to address all of their
clients’ needs, the reality is that they must indeed provide significant value for
the companies themselves in order to grow their market share.
Question 18
Based on the marketing plan, identify at least two networking objectives of Bounce Fitness to
meet their business objectives.
Use your own words for your responses.
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Question 19
19. Based on the identified objectives above, identify at least two networking opportunities that
Bounce Fitness can use to promote their business.
Question 20
Refer to the Corporate Marketing Plan’s SWOT Analysis. Identify the three barriers that could
hinder the business development opportunities for Bounce Fitness.
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Assessment 1: Knowledge Questions – Results Sheet
Student’s name:
Student’s ID:
Date of assessment:
Response
10
11
12
13
14
15
16
17
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Response
18
19
20
Feedback to student:
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Assessment Cover Sheet
Student Name:
Student ID:
Contact Number:
Email:
☐Knowledge Questions
Assessment:
☐ Project
If your assessment is being submitted after the due date, please attach a copy of the written
confirmation of extension received from your trainer/assessor.
☐ Assessment information
☐ Submitting assessments
☐ Plagiarism and referencing
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Project
Project Overview
For this project, the student is required to demonstrate skills and knowledge to establish,
develop and maintain effective work relationships and networks through relationship
building and negotiation skills.
Thisprojectis a set of tasks that must be completed in a workplace, or in a simulated
workplace environment.All tasks are based on the simulated business, Bounce Fitness
This project tasks requires you
You are required to complete workplace documentationand tasks as part of the evidence you
will provide.Ensure to follow any organisational policies and procedures when
communicating with business contacts.
Before starting this assessment, your assessor will discuss with you these tasks, including
instructions and guidance for satisfactorily completing them.
This task will require you to determine at least two networking opportunities for your
organisation. Make sure you access and review organisational policies and procedures
before conducting the networking opportunities.
To complete this task, you must:
Identify at least two different business development objectives of the organisation.
Identify at least two business opportunities which your business aims to offer to your
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
networks and contacts.
Identify at least two networking opportunities where you can promote each of the above
business opportunities.
Complete the following table with the information you have identified.
Your
Work/
Job
Role
Business Development
Objectives
For this task you are required to seek advice from relevant personnel to develop at least two
relevant business contacts. You will then conduct initial contact with each of these two contacts
to present your business opportunities from Task 1.
Evidence of these discussions can either be:
Email correspondence (an email, written in email software posted below this task 2 box)
Meeting minutes (formal meeting minutes in a meeting minute template posted below
this task 2 box)
Direct observation of the discussions taking place in class sessions. (observed by your
trainer)
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
This task is divided into two parts:
Part A. Seek specialist advice to develop contacts
To complete this task, you must:
Identify at least one relevant personnel to whom you will need to seek specialist advice
from on business contact development. This person might be a colleague or supervisor
from the organisation, or an existing business contact or other external stakeholder.
Consult with the relevant personnel on the following:
o At least two potential business contacts you can engage with to offer each of the
business opportunities identified fromTask 1.
o Ways on how you might establish connections with future business contacts.
For this task you are required to engage with the two business contacts you communicated with
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
from Task 2 using the communication channel confirmed by each business contact.
Also, you will prepare any additional information that will help you in your communication with
the 2 contacts.
Use communication techniques to build rapport with each of your business contacts.
You will need to promote the business opportunities with them through:
At least one verbal communication channel
At least one written communication channel
Your assessor will observe you engage with the business contact through the verbal
communication, in class.
Evidence of your engagement with the business contact through a written communication
channel must one of the following, posted below this box:
Email correspondence
Business letter
Business proposal
Memo
For this task you are required to use problem-solving techniques to negotiate solutions in
at least 2 situations with the same business contacts you communicated with in Task 3.
Make sure you follow any organisational policies and procedures when communicating
with each of your business contacts.
Situation examples might be:
negotiating arrangements within the business opportunity
closing a sale
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
resolving a conflict with the business relationship
resolving a customer complaint.
As you communicate in these 2 situations with your business contacts you are required to:
Identify the problem and gather information to resolve it.
Evaluate options and determine solutions to resolve the problem.
Evidence provided for each of these meetings can be:
Email correspondence (an email, written in email software posted below this task
4 box)
Meeting minutes (formal meeting minutes in a meeting minute template posted
below this task 4 box)
By now have identified 2 business opportunities form your organisation, and have
established 2 business contactsas you have worked through the previous tasks.
You are now required to develop at least 2 strategies to promote and represent your
organisation’s 2 business opportunities to your 2 business contacts.
You also must identify at least two methods to improve business relationships with each of
your business contacts.
Please use the template below to carry out this task
Business opportunity:
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Business contact:
Promotional strategy:
Business opportunity:
Business contact:
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Promotional strategy:
For this task you are required to participate in at least 1 formal and 1 informal networking
opportunity to promote your business. You must provide evidence of participation in both
formal and informal networking opportunities:
Evidence of participation in networking opportunities might be:
Your photo taken at a networking event or industry conference
o You can submit screenshots from the event if this was conducted online,
e.g. webinars or online conferences. (posted below this task 6 box)
Email correspondence (an email, written in email software posted below in this task
6 box)
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Meeting minutes (meeting minutes in a meeting minute template posted below in
this task 6 box)
Links/screenshots to discussion boards or chat groups on social media, e.g.
Facebook or LinkedIn (posted below in this task 6 box)
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Task 7: Communicate Quality of Business Relationships
In this task you are required to seek feedback, on the quality of your relationship with
each business contacts identified,from relevant personnel within your organisation
You will also seek advice on how you can improvethese established business
relationships in any way.
The task is divided into 2 parts:
a)
For part a, you will communicate with relevant personnel within your organisation
regarding 2 issues you are having with the previously identified business contacts. You will
also seek advice on how you can improve these established business relationships.
In communicating the issues on each business contact to the relevant personnel:
o one issue must be communicated verbally
o one issue must be communicated in writing
b)
For part b, you will respond to the feedback provided by the relevant personnel in your
next engagement with at least one business contact.
Evidence for parts a, b must include the following: where relevant:
Verbal communication: Direct observation by your trainer – roleplay in class
Written communication: Email correspondence (an email, written in email software
posted below in this task 7 box)
Verbal communication: Meeting minutes (meeting minutes in a meeting minute
template posted below in this task 7 box)
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Evidence of issue identified in written communication:
Business contact:
Student’s ID
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Date:
Evidence Provided:
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Did the student satisfactorily:
Yes No Comments
(as per Assessor Guidance)
business contact
Evidence Provided:
Evidence Provided:
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Did the student satisfactorily:
Yes No Comments
(as per Assessor Guidance)
seek feedback:
o from relevant personnel within the
organisation
o on the quality of relationships with
business contacts
Evidence Provided:
Feedback to student:
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
Final Assessment Summary and Feedback
Participant’s name:
Participant’s ID:
Assessor’s name:
Feedback to participant:
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022
BSBTWK401 Build and maintain business relationships Ass 1 & 2 V1 April 2022