Internship program is the best thing for students to change their

t h e o r e t i c a l knowledge that get from class by different course into practical knowledge
and tofaces the real world situation before taking a serious commitment. This
internshipu s e s t o m i n i m i z e c o m p a n y ’ s c o s t u s e d t o T r a i n w o r k e r s a f t e r t h e y
g r a d u a t e d a n d employed. It also helps students to develop different skill like practical,
interpersonalcommunication, entrepreneur, and leadership skills.During my internship period in
DUICT, for a period of four months (from October 2019 to February 2020), I have been
working in different section of the industry but during my stay I focus on sections that are
related to my field computer engineering.Ih a v e a d a p t e d a l o t o f s o c i a l i n t e r a c t i o n w i t h
a l l C o w o r k e r s o f t h e c o m p a n y a n d identified problems and discussed on the solutions
and also I have participated inmaintenance of different material with in the company.
Beside to this I have givensome recommendations to the company.My report is categorized on
chapters, starting from the first chapter which is focus ont h e b r i e f h i s t o r y o f t h e D U I C T ,
v i s i o n , m i s s i o n , o b j e c t i v e , m a i n p r o d u c t , m a i n customer and over all organization
and work flow of the company on next chapter Ideal with over all internship experience,
overall process description, the challenge Ifaced and the measure I take to overcome the
challenge. The next chapter focuses on o v e r a l l b e n e f i t I g a i n e d f r o m t h e
i n t e r n s h i p i n t e r m s o f u p g r a d i n g t h e o r e t i c a l knowledge, interpersonal
communication skill, team playing skill, leadership skill.Other chapters focus on over all
achievement and problem-solving project and also I

4
AKNOWLEDGEMENT
At the very outset, I am very much thankful to almighty Allah for giving me strength, courage and
ability to accomplish the internship program as well as the internship report in a scheduled time in
spite of various complications.
It gives me immense pleasure to thank a large number of individuals for their cordial cooperation and
encouragement which has contributed directly or indirectly in preparing this report. First of all, I
would like to express my gratitude to my internship supervisor Ms. Nusrat Hafiz for her guidance and
feedback which made everything clear to me to complete this report. At first, I was so confused that
whether I would be able to make a fruitful report but with her assistance, I found a way to do
everything immaculately and in time. She kept me on track to complete this report and her suggestions
and feedback were very dynamic in making this report as impeccable as possible.
Moreover, I must show my gratitude to my supervisor of Ogilvy & Mather (O & M) Communications
(Pvt.) Ltd., Mr. Taskin Hossain, Sr. Account Manager of Digital Services who willingly took my
responsibility and gave me lot of time and shared his working experiences with me. His guidance
showed me a way not only to understand the office culture but also how to deal with all the co-workers
of the organization and meet the client demands with great team-work.
I would also like to express my sincere thanks to all the employees of Account Management, Creative
& Copywriting, Studio and Digital Services department who helped me during my work tenure and
made my experience an unforgettable one. People from these departments helped me to gain more
practical knowledge which made my Internship journey more fruitful.
A very special gratitude goes to my department head, Mr. Tanveer Ahmed for his kind support and
timely feedback regarding the guidelines and deadlines of internship completion.
Executive Summary
Bank Alfalah is a private bank providing financial services to the customers under the
chargea n d o w n e r s h i p o f A b u - D a h b i g r o u p u n d e r t h e l e a d e r s h i p o f H i s H i g h n e s s
S h e i k h N a h a y a n Mabarak Al-Nayayan. Bank is engaged in corporate and retail banking.Currently
bank continues to strengthen its presence in market by the help of expansion plan. Bythe end of 2009
bank has 321 branches which includes 60 Islamic Banking branches with sevenforeign branches out of
which five branches are in Bangladesh and two in Afghanistan and oneoffshore branch in Bahrain.The
Bank Alfalah is growing very impressively and making profits which growing higher day
byday with the slogan of “The Caring Bank” making the wishes of people come true
through thep h i l o s o p h y o f t r a n s f e r r i n g c o n c e p t s t o r e a l i t y . B a n k i s p r o v i d i n g i t s
f i n a n c i a l s e r v i c e s t o customers with the help of his qualified human work force of
9,551, who is very energetic and humble towards customers which is beneficial for the bank.This
report includes the introduction of banking, Introduction and history of the Bank
Alfalah,t h e s t r a t e g i e s , p o l i c i e s w h i c h t h e y h a v e i m p l e m e n t e d , a b o u t
d e p a r t m e n t s , p r o d u c t s a n d complete overlook on the financial performance of the bank
with SWOT analysis of the bank, some recommendations and suggestions with a full conclusion of
the Bank Alfalah’s internshipreport.Bank’s product portfolio includes such type of innovative
products according to the needs and p r e f e r e n c e s o f t h e c u s t o m e r s w h i c h a r e
p r o v i d i n g b e n e f i t s t o c u s t o m e r s a s w e l l a s a d d i n g profits to the bank. These
products includes Alfalah car financing, Alfalah credit cards, Alfalah Hilal Cards, Alfalah
Zarie Sahulat. Advances credits, Money Gram, Royal Profits, online bankin