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MKT 310

PRINCIPLE OF PUBLIC RELATION


OCTOBER 2022 – FEBRUARY 2023

GROUP ASSIGNMENT REPORT 20 %

Students are required to come out with one ( 1 ) report on a proposal of an event.
The class will be split into two groups, and each group will perform a different
activity. The following themes may be selected by the group:
● The significance of eating breakfast
● The value of donning sunglasses for eye health
The report should include the following details :
1. Identifying Problems/Opportunities . Use numbers and facts to support this
step.

2. Objectives of the event.

3. Identify the audience or public –give details (e.g numbers of audiences and
demographic, geographical boundaries, psychographics)

4. Action plan: a detailed explanation of how you'll run the event

5. Each group member’s responsibility

GROUP PRESENTATION 20 %

The lecturer will choose the appropriate class for each group. The event has 30
minutes to run. CREATIVITY IS YOURS!

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