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This paper examines the role of communication in effective service delivery in libraries and information
centres. Ekiti State University Library was selected for the study and survey research design was
adopted. 70 staff were given copies of questionnaires and 64 copies were returned, with about 91.4%
response rate. Frequency distribution, percentages, tables, mean and standard deviation were used to
analyze the results. The findings show that information flows from the university librarian down the
hierarchy and that ideas of senior staff are taken into consideration in taking decisions, written form of
communication is majorly being used for official matters. It was also found that communication is a
veritable tool in service delivery in the library and that poor educational background among others is a
barrier to effective communication; and proper communication promotes job effectiveness and services
delivering in the library.
INTRODUCTION
The role of effective communication in any organisation problem, confirm or obtain support for a position, control
cannot be over emphasised most especially in libraries situation in library and information centres or to respond
and information centres. Libraries are established to to someone else’s communication. Communication as a
achieve set goals and objectives. It is obviously clear that tool towards achieving individual and organisational goals
realizing the objectives effectively predicates on effective and objectives facilitates the sharing of information,
and adequate communication of policies and procedures experience and knowledge, transmission of ideas,
that will sustain the organisational efforts towards their decisions, information, coordination and interpretations of
goals. Communication as part of the managerial task is activities. It helps to provide all categories of employees
that which involves the symbolic manipulation of ideals in with unity of direction, a sense of shared expectations,
order to bridge the understanding between one person feelings and attitudes that are essential ingredients for
and other(s). This is done with the intention of reducing sustaining group effort and attainment of organisational
uncertainty about some referent, solve a particular goals and objectives (Itodo, 2007).
Authors agree that this article remain permanently open access under the terms of the Creative Commons
Attribution License 4.0 International License
76 Int. J. Lib. Inf. Sci.
communicate with the receiver via a channel which could report or note used daily in libraries and information
be written, in form of circular, or oral, that is, mere verbal centres within and outside the departments. It could be
communication and the actions could only be taken formal or informal, but its main characteristic is that it is
provided the fidelity of that communication is achieved relatively fast and easy way to communicate. One
(i.e. the receiver is able to understand the information shortcoming however is that, on account of its shortness,
being communicated). Joyce et al. (2009) quoting Subba it does not give a full exposition of the matter under
(2007) emphasized the following as the importance of consideration (Eboh, 1986). This is usually sent by the
communication in any organization library and information superior officers in the library to the subordinate officer
centres inclusive: and can also originate from the subordinate officer; it can
be on the new information materials to acquire, to report
i. all the functions of management such as planning, a given situation that needs urgent attention.
organizing, leading and controlling involve the act of
communication without which they cannot be performed Reports: Reports are official written accounts of any
at all; matter which are usually written after analysis or investi-
ii. managers devote a major portion of their time to the gations have been concluded on the subject matter.
activity of communication; Unlike memoranda, reports are usually very long and
iii. interpersonal relations and group relations are detailed. They are meant to provide the reader with a
maintained and developed only through the system of complete analysis of the matter under review. Reports
communication; could be written on daily basis, weekly, monthly or annual
iv. to keep employees informed of company’s progress; basis depending on the requirement of the department
v. to make each employees interested in his respective concerned and the issue at stake.
job and in the work of the company as a whole;
vi. to reduce or prevent labour turnover and Circulars: These are short written messages intended
vii. to instil each employee with personal pride of being for wide circulation. They are regularly used within the
member of the company. library and information centres as a means of communi-
cation. Circulars always show from who they emanate
Communication is needed in many organizational and to whom they are addressed (Afinotan, 2009).
functions, both internal and external. The form the
communication takes may be oral but, more often, it is Bulletin Board: These are boards upon which notices
written. In small businesses communication is usually are pasted informing people on various matters. They are
oral, often face to face. As organizations grow in always conspicuously displayed. It is meant for users to
complexity and number of members, however, more read and be informed about the activities of the library.
messages must be written. They would be forced to use
more impersonal means of exchanging information, such Shelves label: Various shelves are labelled to enable the
as memos, reports and bulletins and newsletters. Written users to know the specific materials that are located on
records are kept for reference and legal purposes. the shelf so as to guide them in the choice of the
information materials that would meet their needs.
Oral Communication: This is the best way to transmit Organisations rely on written communication for any
information meaningfully. This communication form has reasons. It provides a permanent record, a necessity in
many advantages. For one thing, it minimizes misunder- these times of increasing litigation and extensive
standings because the communicators can immediately government regulation. Written out an idea instead of
ask questions to clarify uncertainties. Oral communication delivering it orally enables you to develop an organised,
is an efficient way to develop consensus when many well-considered message. Written documents are also
people must be consulted. Face-to-face communication convenient. They can be composed and read when the
is enjoyed because it is easy and natural and it promotes schedules of both communicators permit, and they can
friendships. The main disadvantages of oral commu- be reviewed if necessary. Written communication has
nication are that it produces no written record, sometimes drawbacks, of course. They require careful preparation to
wastes time, and may be inconvenient. When people be meaningful to the receiver. Words spoken in conver-
meet face- to-face or speak on the telephone, someone’s sation may soon be forgotten, but words committed to
work has to be interpreted (Itodo, 2007). hard or soft copy become a public record-sometimes an
embarrassing one. Another drawback of written message
Written Communication: Written communication is is that they are more difficult to prepare. They demand
impersonal in the sense that the two people communi- good writing ability, and that ability is not inborn. The
cating cannot see or hear each other and cannot provide good news is that writing can be learned (Guffey et al.,
immediate feedback. The forms of written communication 1999).
are discussed below;
Non-verbal communication: This is the type of message
Memorandum: A memorandum is a short statement, that is conveyed using body language which includes,
78 Int. J. Lib. Inf. Sci.
gesture, nodding, blinking of the eyes, touching, pinching, organization because of the dictatorial tendencies. Cross-
etc. This method is more economical because it does not wise communication is a communication pattern that
involve cost and it is the easiest and fastest medium of flows horizontally between people on the same level or
communication. However, the method is more susceptible diagonally between people at different levels in different
to misinterpretation, not universally approved because of sections of an organization. Crosswise communication
the variation in the body language and it cannot be stored speeds-up the flow of information and improves under-
and preserved for future usage when the need arises. standing because it cuts across the chain of command to
by-pass the slow process of information from one
Electronic communication: This type of communication department to another (Afinotan, 2009).
involves the use of electronic medium to transmit A library with big building, stocked with print and
messages to a given destination. The electronic means of electronic resources would be far from being a library if
communication includes; telephone, public address the information resources are not being put to use. To
system, television, xerographic machines, intercom, E- effectively disseminate and utilize these resources,
mail, telex, etc. It is the fastest method of transmitting libraries must provide reference services to the clientele
information and it creates room for storage and retrieval who may not even know what they need, the type of
when the need arises. The method is very expensive to information materials that can meet their information
maintain and power failure does interrupt the transmission needs and exactly where the materials can be located on
process. Electronic means of communication is so much the shelves. To disseminate these information materials
useful in the library most especially the internet. Through and answer users’ queries, the reference librarian must
internet, it is easy for library and information centre to be an effective communicator with the capacity to link
make an online ordering of information materials to check library users with the resources of their choices. Yusuf
their orders on-line; it is even possible to monitor the (2011) opined that reference librarians are the image
order using e-mail, telephone to know the present makers for the library and the link between the library,
situation of materials being ordered. Through ICT, it is library resources, and library patrons. They are the
easy for users to communicate the in library and for the professionals to ask when a patron does not know who to
library to render a personalised service to the library ask, or when he needs a specific information and does
clientele. It can be used for Selective Dissemination of not know how to locate it. The reference librarian inter-
Information (SDI). Through goggle form, it is easy for prets information sources to library users and tells them
librarians to render current awareness services to the about how to explore them.
users (Afinotan, 2009). Katz (2002) highlighted the following as some of the
Communication in library and information centers takes duties of a reference librarian:
these dimensions: staff to staff communication, staff to
users communication and sometimes users to users 1. To promote an end product: the information sought by
communication. The flow of communication in any the user.
organization library and information centres inclusive, 2. Teaching people how to find information.
according to Eboh (1986) as quoted by Afinotan (2009),
can be upward, downward, or cross-wise. It could be uni- Such instructions can range from the individual explana-
directional (one-way) or bi- directional (two-way). Bi- tion of information sources or creation of guides and
directional or two-way communication is superior to uni- appropriate media to formal assistance.
directional or one way communication. This is basically One of the major ways through which these duties or
because in two- way communication, the receiver has an functions can be performed effectively is through inter-
opportunity to seek clarification for what is not understood personal communication between the reference librarian
or to improve his understanding of the message. One and the library user. Reference librarians engage in
way communication does not give room for proper flow of person-to-person services. They interact with library
communication between the source can be staff or user patrons and interview them to be able to articulate their
and the receiver (Afinotan, 2009). information needs clearly. They must possess conver-
Upward communication emanates from subordinates sational skills, which according to Katz (2002) is the
and then moves upward through the hierarchy of the ability to talk to all types of people, to find out what they
organization. The advantage of this is that it allows top need. The ability to communicate effectively on an
management to know what is happening at the lower interpersonal level will go a long way in ensuring that they
levels of management. Downward communication flows meet the demands of the clientele and also gain their
from superiors to subordinates. The problem with this confidence.
management style is that it is authoritarian and sub- Rothwell (2004) noted that communication skills are
ordinates may view it as management style which tends critical to learning a job, receiving a promotion and
to treat subordinates as robots which must always do his performing effectively in the workplace. Skill in inter-
bidden without expressing any opinion or contrary view personal communication is one of the factors that distin-
which in most cases may not be in the interest of the guish a reference librarian. Interpersonal communication
Owoeye and Dahunsi 79
Physical barriers: These are common interferences that A total of 70 questionnaires were administered in the library and 64
occur in the environment in which the communication is were returned with valid responses. This represents 91.4%
taking place. A typical example of this is a sudden response rate. The data gathered is here analyzed using des-
distracting noise that temporarily drowns out a voice criptive statistical procedures such as frequency distribution,
percentages, tables, mean and standard deviation.
message, for example, traffic, static on telephone, loud
music, machinery etc.
Demographic variables of the respondents
Semantic barrier: These are limitations in the symbols
with which we communicate. Table 1 shows the gender distribution of the respondents (Figure
Symbols usually have a variety of meanings and we 1). Majority of the 34 respondents (53.1%) were females while 30 of
have to choose one meaning from among many. the respondents (46.9%) were males.
80 Int. J. Lib. Inf. Sci.
Designation Frequency %
LIBRARIANS 8 12.5
LIBRARY OFFICERS 4 6.3
SYSTEM ANALYST 1 1.6
LIBRARY ASSISTANTS/ ATTENDANTS 41 64
BINDERS 2 3.1
PORTERS 8 12.5
TOTAL 64 100
Table 2 shows that 8 respondents (12.5%) were librarians, 4 respondents (59.4%) disagreed that information flows from the
respondents (6.3%) were library officers, 1 respondent (1.6%) was lower level staff to the management of the Library. This shows that
system analyst, 41 respondents (64%) were library assistants/ communication flows from the top in Ekiti State University Library
attendants, 2 respondents (3.1%) were binders, and 8 respondents though the junior staff can freely communicate with their boss on
(12.5%) were porters (Figure 2). matters concerning their job and users can easily express their
Table 3 showing the qualification of the respondents revealed information needs to the staff and management consult the senior
that 8 respondents (12.5%) had MLS/MLIS, 10 respondents staff before taking some decision but the form of communication is
(15.6%) had OND/NCE, 22 respondents (34.4%) had B.Sc. top down the hierarchy.
/B.A/B.ED/BLIS while 24 respondents (37.5%) had SSCE Figure 3).
Table 4 showing the working experience of the respondents
shows that 12 respondents (18.8%) had 0-5 years working RESEARCH QUESTIONS 2: What method of communication is
experience, 22 respondents (34.4%) had 6-10 years and 11-15 predominately being used in library administration?
years working experience respectively, 6 respondents (9.4%) had
16-20 years working experience while 2 respondents (3%) had 21- The method of communication used in Ekiti State University Library
25 years working experience (Figure 4). revealed in Table 6 shows that 58 respondents (90.6% and 1.91
means score) which is the majority agreed that memorandum,
circulars, and shelves label were predominately used to
RESEARCH QUESTIONS 1: What is the flow of organizational communicate in the library followed by bulletin board and oral
communication in Ekiti State University Library? communication (54 respondents-84.4% with 1.84 mean score)
followed by reports (48 respondents -75%, with 1.75 mean score),
Majority of the respondents in (Table 5) agreed that information e-mail and non-verbal communication (22 respondents- 34.4% and
flows from the university librarian down the hierarchy and that ideas 1.34 mean score), telephone (20 respondents- 31.3% and 1.31
of senior staff are taken into consideration in taken decision in the mean score), social network (16 respondents- 25% and 1.25 mean
library (54 respondents with 84.4% and 1.84 mean respectively). 38 score) and Intercom which has the least (8 respondents-12.5% and
Owoeye and Dahunsi 81
Qualification Frequency %
Ph. D Nil Nil
MLS/MLIS 8 12.5
OND/NCE 10 15.6
B Sc /B.A/B.ED/BLIS 22 34.4
SSCE 24 37.5
TOTAL 64 100
1.13 mean score). revealed that 64 respondents (100%) with 2 mean score agreed
that effective communication promotes better understanding of task
to be accomplished, followed by 62 respondents (96.9% with 1.97
RESEARCH QUESTIONS 3: What are the impacts of mean score) who agreed that effective communication enables
communication in effective information service delivery? subordinates to become involved in the work, reduces frustration
among employees, encourages greater productivity and reduces
Table 7 showing the impact of communication on service delivery conflict among staff in the library respectively. 60 respondents
Owoeye and Dahunsi 83
(93.8% and 1.94 mean score) agreed that it improves employee communication as a result of top-heavy, multilevel structure in the
commitment to the organisation, encourages spirit of co-operation library (36 respondents- 56.3% with 1.56 mean) (Table 8).
and better expression of information needs.
the staff, 52 respondents (81.2%; 1.19 mean) disagreed that they effective implementation. In a situation where information
do not need to communicate with anybody in the course of doing and communication cannot originate from the bottom to
their work and 62 respondents (96.9%; 1.03 mean) disagreed that
effective communication is not important in the library. Therefore
the top level management, such organisation may be
one can conclude that the staff of Ekiti State University Library tending towards autocracy and effective communication
perceived effective communication among staff and together with may be difficult to achieve and that will have negative
users as an important tool in rendering their information services impacts on service delivery.
(Table 9). Written form of communication is often used in
communication although oral communication is used in
some official and unofficial matters; written form of
DISCUSSION OF THE FINDINGS communication is predominantly used in communicating
official matters in form of memorandum, circular, reports,
In Ekiti State University Library, information flows from notices, queries among others. It becomes imperative to
top to the bottom and also the junior staff often use written communication because organisations are
communicate with their supervisors about their duties. legal entities and it is only written documents that are
This agrees with Afinotan (2009) who opined that admissible in law court and also provide framework for
communication can be upward, downward, or cross-wise. carrying out organisational daily routine. Written form of
In an ideal organisation, the flow of information should communication is of a permanent nature and serves as a
not be uni-directional; though programmes and policies corporate memory; it is difficult to deny it because it is in
should as a matter of fact flow from the top management black and white.
level down the hierarchy, the other levels should be able It was found out that effective communication in library
to clarify and make their own contributions toward and information centre enables subordinates to become
Owoeye and Dahunsi 85
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86 Int. J. Lib. Inf. Sci.
QUESTIONNAIRE
Dear Respondent,
I am embarking on a research on the role of communication in effective service delivery in libraries and information
centres. I solicit your assistance in completing the questionnaire and all the information supplied will be treated as
confidential and used only for research purpose.
Yours faithfully,
Owoeye, P. O.
SECTION B
SECTION C
SECTION C Contd.
9 is e-mail often used to communicate among library staff and with the external world?
10 Is social network such as facebook, twitter, eskimi and library 2.0 used to communicate in your library?
are non-verbal communication methods such as gesture, nodding, blinking of the eyes, touching, pinching
12
often being used in the library?
SECTION D
SECTION E
SECTION F