Name: ______________________________________ Grade & Section: __________________

Subject: English 10 Teacher: ___________________________________________

Lesson : Quarter 2 Week 1 LAS 3
Activity Title : Language of Campaign
Learning Target(s) : Crafts a campaign observing appropriate language
Reference : SLM English 10 Module 1
LAS Writer : Joharto K. Utto

What is a Campaign?
It refers to a set of organized activities designed to influence policies and practices to achieve lasting
change. Campaign always goes beyond just influencing policies and practices and always seeks to
engage the public in taking action and creating broader movement for change.

actions, events and activities to achieve a change and to raise

awareness on a specific issue working more widely across organization

Campaign or people
includes lobbying those in power to make changes and a combination
of a number of actions to build a public support to change

Look at this table.

Text Forms Language Examples

“Poverty is what happens when people give up
Literal
caring for one another”

Campaign

Figurative “Rise and be free from the claws of Poverty”

This time, you will create your own campaign to highlight your understanding of the issue on
“Drug Addiction”. Be guided by the following questions in crafting your campaign.

• What do you want to change?

• What is your message?

• What will you do? How will you do it?

Use literal language and figurative language in making your campaign. Write your answer on your
answer sheet.

LITERAL FIGURATIVE

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ATTACHMENT: Rubric in Scoring

Below Basic (4pts) Basic (6pts) Proficient (8pts) Advanced (10pts)

Narrative Clearly Below Basic Basic Proficient Advanced
Extends Ideas Fails to extend ideas Extends some Extends ideas presented Clearly extends
presented in primary or ideas presented in in primary or secondary ideas presented in
secondary sources primary or sources through original primary or
through original secondary sources analysis, evaluation, secondary sources
analysis, evaluation, and through original and elaboration. through original
elaboration. analysis, analysis, evaluation,
evaluation, and and elaboration.
elaboration.
Communication Below Basic Basic Proficient Advanced
via Campaign
Fails to extend ideas in Extends some Extends ideas in a clear, Clearly extends
a clear, compelling, ideas in a clear, compelling, thoughtful ideas in a clear,
thoughtful way. compelling, way. compelling,
thoughtful way. thoughtful way.
Call To Action Below Basic Basic Proficient Advanced
May provide a weak or Provides a Provides an appropriate Provides a
unrealistic call to action debatably realistic call to action that is meaningful call to
that is related to the or appropriate call related to the advocacy action that is
advocacy cause. to action that is cause. responsive to the
related to the advocacy cause.
advocacy cause.
Position and Below Basic Basic Proficient Advanced
Counterargument
Fails to defend a Defends a position States and maintains a States and
position with any with little evidence position, generally maintains a
evidence and fails to and may address defends that position position,
address the reader's the reader's with precise and authoritatively
counterarguments. counterarguments. relevant evidence defends that
(including facts, expert position with precise
opinions, quotations, and relevant
expressions of evidence and
commonly held beliefs, convincingly
logical reasoning, addresses reader's
anecdotes, counterarguments.
observations, and
analogies) and
addresses reader's
counterarguments.
Tone and Focus: Below Basic Basic Proficient Advanced
Aware of
Demonstrates a lack of Demonstrates an Consistent tone and Consistent tone and
Audience
tone and focus related inconsistent tone focus with a general focus and
to the supposed and focus related sense of audience for demonstrates a
audience or lacking to the audience for each tactic, audience, clear sense of
audience awareness for each tactic, and/or purpose.. audience for each
each tactic, audience, audience, and/or tactic, audience,
and/or purpose.. purpose.. and/or purpose.
Language and Below Basic Basic Proficient Advanced
Conventions
Contains serious errors Contains several Contains some errors in Contains few, if any,
in conventions and uses errors in conventions but they do errors in
limited vocabulary. conventions and not interfere with reader conventions.
uses basic and understanding. Provides Provides precise and
predictable some precise language. appropriate
language. language.
Cohesiveness of Below Basic Basic Proficient Advanced
Plan
Goals, objectives, Goals, objectives, Goals, objectives, Goals, objectives,
tactics, etc. do not form tactics, etc. form a tactics, etc. form a tactics, etc. form a
a cohesive approach. minimally cohesive moderately cohesive cohesive approach.
Justification of plan is approach. approach. Justification Justification of plan
present, but not Justification of of plan is present, but is solid (compelling
compelling or well plan is absent; not not entirely compelling and well thought
thought out. compelling or well or well thought out. out).
thought out.
Note: This rubric is adopted from https://www.rcampus.com/rubricshowc.cfm?code=B2W7AA5&sp.