Professional Documents
Culture Documents
- Connection: Build a connection with the audience by addressing their needs or pain points.
124. The E.S.P.R.I.T. Formula - Emotion, Specificity, Power, Relevance, Impact, Timing:
- Reasons: Provide solid reasons why they should believe in your promise.
127. The 6 M's of Marketing - Mission, Market, Message, Media, Money, Measurement: