41.

The Hook-Subhook System - Hook, Subhook 1, Subhook 2, Subhook 3:

- Hook: Start with a strong hook to grab attention.

- Subhook 1: Introduce the first supporting point or idea.

- Subhook 2: Add a second supporting point or idea.

- Subhook 3: Include a third supporting point or idea to strengthen the message.

42. The Barstool Test - Informal, Engaging, Storytelling:

- Informal: Use a conversational tone to make the content approachable.

- Engaging: Keep the reader engaged with interesting content or questions.

- Storytelling: Use stories to make the message more relatable and memorable.

43. The Power of One - Focus on one key message or idea:

- Concentrate on a single, powerful message or idea throughout the copy to maintain focus and

clarity.

44. The 3 R's - Relate, Reveal, Resolve:

- Relate: Connect with the reader's experiences or emotions.

- Reveal: Uncover or disclose key information or insights.

- Resolve: Provide a solution or resolution to the problem or challenge presented.

45. CUB - Clear, Useful, Believable:

- Clear: Ensure the message is clear and easy to understand.

- Useful: Make sure the content is useful and provides value to the reader.

- Believable: Establish credibility to make the message believable and trustworthy.

46. The 5 E's - Empathy, Entertainment, Education, Emotion, Execution:

 - Empathy: Show understanding and empathy towards the reader's situation.

- Entertainment: Include elements that are entertaining or engaging.

- Education: Provide educational content or information.

- Emotion: Evoke emotions to create a deeper connection with the reader.

- Execution: Ensure the execution of the message is effective and impactful.

47. The Value Proposition Canvas - Customer Profile, Value Map, Fit:

- Customer Profile: Understand and describe the customer's needs, pains, and gains.

- Value Map: Outline how your product or service creates value by alleviating pains and creating

gains.

- Fit: Demonstrate how your value map fits with the customer profile to create value.

48. The Copywriting Grid - Promise, Offer, Price, Time, Objections, Proof:

- Promise: Make a compelling promise to capture interest.

- Offer: Present the offer clearly and attractively.

- Price: Discuss the price and value proposition.

- Time: Include any time-related aspects, such as urgency or limited availability.

- Objections: Address potential objections the reader may have.

- Proof: Provide proof or evidence to support your claims and build credibility.

49. COPY - Customer, Offer, Purpose, You:

- Customer: Focus on the customer and their needs or desires.

- Offer: Clearly present your offer or solution.

- Purpose: Explain the purpose or the 'why' behind the offer.

- You: Speak directly to the reader, making it about them and their benefits.

50. TACTIC - Target, Action, Channel, Timing, Integration, Control:

- Target: Identify and understand the target audience.

- Action: Define the action you want the audience to take.

- Channel: Choose the right channels to reach the audience.

- Timing: Consider the timing of the message for maximum impact.

- Integration: Ensure the message is integrated across all channels and touchpoints.

- Control: Maintain control over the message and its delivery.