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85. The Copywriting Canvas - Headline, Subheadline, Opening, Body, Call-to-Action, P.S.

- Headline: Craft an attention-grabbing headline.

- Subheadline: Use a subheadline to further intrigue or inform the reader.

- Opening: Start with an engaging opening that pulls the reader in.

- Body: Write the body copy with compelling content and key points.

- Call-to-Action: Include a strong call-to-action that directs the reader's next steps.

- P.S.: Add a postscript to reiterate an important message or offer.

86. The Quick-Start Copy Formula - Attention, Interest, Desire, Proof, Offer, Action:

- Attention: Capture the reader's attention immediately.

- Interest: Generate interest with compelling facts or questions.

- Desire: Create a desire for the product or service by highlighting benefits.

- Proof: Provide proof to back up claims and build credibility.

- Offer: Make a compelling offer that is hard to refuse.

- Action: Encourage immediate action with a strong call-to-action.

87. The KFC Formula - Know, Feel, Commit:

- Know: Provide information that the reader needs to know.

- Feel: Evoke emotions that align with the message or offer.

- Commit: Persuade the reader to commit to an action or decision.

88. The Secret Sauce Copywriting Formula - Problem, Promise, Proof, Proposition, Price,

Personality:

- Problem: Identify a problem or pain point.

- Promise: Make a promise to solve the problem.

- Proof: Offer proof to support the promise.


- Proposition: Present a unique value proposition.

- Price: Discuss the price and the value it represents.

- Personality: Infuse the copy with personality to make it more engaging.

89. The 5 Ws and H Formula - Who, What, Where, When, Why, How:

- Who: Identify who the message is about or for.

- What: Describe what the offer or message is.

- Where: Indicate where it is relevant or where action needs to be taken.

- When: Specify when the offer is available or when action should be taken.

- Why: Explain why the offer is beneficial or why action is needed.

- How: Describe how to take the desired action or how the offer works.

90. The Mento-Emotive Framework - Mental Imagery, Emotional Connection, Persuasion:

- Mental Imagery: Use descriptive language to create mental images.

- Emotional Connection: Connect emotionally with the reader.

- Persuasion: Persuade the reader through a combination of logic and emotion.

91. The Head-to-Heart Framework - Rational Appeal, Emotional Appeal, Moral Appeal:

- Rational Appeal: Use logical arguments and facts.

- Emotional Appeal: Connect emotionally with the reader.

- Moral Appeal: Appeal to the reader's sense of right and wrong.

92. The Instant Gratification Formula - Urgency, Simplicity, Results:

- Urgency: Create a sense of urgency to prompt immediate action.

- Simplicity: Keep the message simple and easy to understand.

- Results: Highlight quick and tangible results.


93. The Perfect Paragraph Structure - Main Idea, Supporting Details, Conclusion:

- Main Idea: Start with the main idea or point of the paragraph.

- Supporting Details: Provide details or evidence to support the main idea.

- Conclusion: Conclude the paragraph by reinforcing the main idea or transitioning to the next

point.

94. The Magic Bullet Formula - Problem, Solution, Unique Mechanism, Benefits, Proof, Guarantee,

Offer, Call-to-Action:

- Problem: Identify a specific problem the audience faces.

- Solution: Present your product or service as the solution.

- Unique Mechanism: Explain the unique mechanism behind your solution.

- Benefits: Highlight the benefits of the solution.

- Proof: Provide proof or evidence to support your claims.

- Guarantee: Offer a guarantee to reduce perceived risk.

- Offer: Make a compelling offer to the audience.

- Call-to-Action: Encourage the reader to take immediate action.

95. The S.I.N. Formula - State, Illustrate, Navigate:

- State: Clearly state your message or position.

- Illustrate: Use examples or stories to illustrate your point.

- Navigate: Guide the reader towards a specific conclusion or action.

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