76.

Chris Marlow's B2B Copywriting Checklist - Clarity, Benefits, Promise, Voice, Urgency, Value,

Call-to-Action, Guarantee:

- Clarity: Ensure your message is clear and easily understandable.

- Benefits: Highlight the benefits of your product or service.

- Promise: Make a promise that addresses your audience's main concern or desire.

- Voice: Use a voice and tone that resonates with your B2B audience.

- Urgency: Create a sense of urgency to encourage prompt action.

- Value: Demonstrate the value of your offer.

- Call-to-Action: Include a strong call-to-action.

- Guarantee: Offer a guarantee to build trust and reduce risk.

77. Robert Bly's Copywriter's Formula - Problem, Promise, Solution, Credentials, Benefits,

Testimonials, Offer, Risk Reversal, Call-to-Action, P.S.:

- Problem: Identify a problem faced by the audience.

- Promise: Promise a solution to the problem.

- Solution: Describe your solution in detail.

- Credentials: Establish your credibility and credentials.

- Benefits: Highlight the benefits of your solution.

- Testimonials: Include testimonials to support your claims.

- Offer: Present a compelling offer.

- Risk Reversal: Provide a risk reversal to alleviate buyer concerns.

- Call-to-Action: Encourage the reader to take action.

- P.S.: Add a postscript to reemphasize a key point or offer.

78. Don Hauptman's Ladders of Abstraction - Concrete, Semi-Abstract, Abstract:

- Concrete: Use concrete language and examples to illustrate your points.

 - Semi-Abstract: Bridge the gap between concrete and abstract concepts.

- Abstract: Use abstract language to convey broader ideas or concepts.

79. Parris Lampropoulos's First 100 Words Formula - Empathy, Common Enemy, Solution, Promise,

Credibility:

- Empathy: Show understanding and empathy for the reader's situation.

- Common Enemy: Identify a common enemy or problem.

- Solution: Offer a solution to the problem.

- Promise: Make a promise about the benefits of your solution.

- Credibility: Establish your credibility on the subject.

80. Jim Rutz's Open Letter Formula - Personal Greeting, Opening Story, Problem, Solution,

Benefits, Offer, Guarantee, Call-to-Action, P.S.:

- Personal Greeting: Start with a personal greeting to connect with the reader.

- Opening Story: Use an opening story to engage the reader.

- Problem: Describe a problem that the reader can relate to.

- Solution: Present your solution to the problem.

- Benefits: Explain the benefits of your solution.

- Offer: Make an attractive offer.

- Guarantee: Provide a guarantee to build trust.

- Call-to-Action: Include a clear call-to-action.

- P.S.: Add a postscript to highlight an important point or offer.