71.

The Jigsaw Puzzle Technique - Assemble Headline, Subheads, Bullets, Opening, Offer,

Guarantee, Close, P.S.:

- Headline: Craft a compelling headline that grabs attention.

- Subheads: Use subheadings to break the content into manageable sections and highlight key

points.

- Bullets: List benefits or features in bullet points for easy reading.

- Opening: Write an engaging opening that draws the reader in.

- Offer: Present your offer clearly and attractively.

- Guarantee: Provide a guarantee to alleviate risk and build trust.

- Close: Conclude with a strong closing that encourages action.

- P.S.: Add a postscript to reinforce an important point or offer.

72. Joe Sugarman's Psychological Triggers - Consistency, Reciprocity, Social Proof, Liking,

Authority, Scarcity, Contrast, Curiosity:

- Consistency: Encourage behaviors that are consistent with the reader's self-image or past

actions.

- Reciprocity: Leverage the principle of giving something to receive something in return.

- Social Proof: Use social proof to show popularity or acceptance by others.

- Liking: Make your message likable and relatable.

- Authority: Establish authority or credibility in your message.

- Scarcity: Highlight scarcity to create a sense of urgency.

- Contrast: Use contrast to show the difference your product or service makes.

- Curiosity: Spark curiosity to keep the reader engaged.

73. The Clayton Makepeace Copywriting Formula - Headline, Subhead, Open, Body Copy,

Subheads, Call-to-Action, P.S.:

 - Headline: Develop a powerful headline that captures attention.

- Subhead: Add a subhead that complements and expands on the headline.

- Open: Create an opening that builds interest and leads into the main message.

- Body Copy: Write the main content of your message, using additional subheads as needed.

- Call-to-Action: Include a clear call-to-action that directs the reader on what to do next.

- P.S.: Use a postscript to emphasize a key benefit, offer, or deadline.

74. John Caples' Tested Advertising Methods - Headline, Interest, Desire, Conviction, Action:

- Headline: Write a headline that immediately grabs the reader's attention.

- Interest: Generate interest in the product or service.

- Desire: Build desire by highlighting the benefits and advantages.

- Conviction: Create conviction through proof, testimonials, or guarantees.

- Action: Encourage the reader to take specific action.

75. David Ogilvy's How to Create Advertising that Sells - Headline, Promise, Image, Copy, Close:

- Headline: Craft an attention-grabbing headline.

- Promise: Make a promise that addresses the reader's needs or desires.

- Image: Use images effectively to support the message.

- Copy: Write compelling copy that sells the product or service.

- Close: Conclude with a persuasive closing that prompts action.