Professional Documents
Culture Documents
Contents Page
Title Page……………………………………………………………………………………i
Table of Contents…………………………………………………………………………..ii
Approval Sheet………………………………………………………………………….….iii
Executive Summary………………………………………………………….……………1
Personal Details……………………………………………………………………………3
Overview of the Business………………………………………………………………....6
Business Plan Proper………………………………………………………………...……7
Vision, Mission, Values…………………………………………………………………….9
Marketing Plan……………………………………………………………………………..11
Market Segmentation……………………………………………………………………...12
Market Mapping…………………………………………………………………………….13
Target Market………………………………………………………………………………14
Promotion………………………………………………………………………..…………15
Marketing Research……………………………………………………………………….16
SWOT Analysis………………………………………………………………………….…20
Organizational Plan…………………………………………………..……………………22
Financial Plan………………………………...…………………………………………….24
Capitalization…………………………….…………………………………………………27
Income Statement.…………………………………….…………………………………..29
Product Pricing………………………………………………………….……………..…...37
APPROVAL SHEET
This business plan entitled “PIZZA DE ASOMBROSA: Flavor that you’ll truly
of special pizza. The business is situated in Ising, Carmen Davao del Norte. It
provides a delicious special pizza with a touch of a bear character. The business
wants to hitch the attention and interests of a regular consumer that will be based
with its wide range of flavors of pizza. The business aims to have an impactful stand
on the market town anticipated owners are possessed with a positive and showered
with full of perseverance and positively perceived any one. The business owners are
confident that they can meet the high standards of potential customers. Aiming to
keep up with the competitive industry to meet the demands of the extensive potential
consumers.
Pizza de Asombrosa built in Ising, Carmen under the Division of Davao Del
Norte, that offers different special delicates of pizza. The owners who are
knowledgeable in financial management, who can manage the marketing, sales and
customer service capable of time management and delegation that will satisfy the
management, it will be tasked off to the staff who will be hands on.
beloved character of Mickey Mouse with the deliciousness of pizza. Pizza De Mickey
Mickey Mouse's iconic. The pizzas are made with high-quality ingredients and
satisfying meals for customers. Will offer multifarious flavors and ingredients to the
end customer. Owners will buy ingredients that are needed to have in the business
that will come from Gaisano Grand Mall of Panabo, and the Panabo public market.
Products are readily available and will be made based on the customer's choice.
Pizza De Asombrosa will give the satisfaction of trends in the pizza industry
that will keep an eye to open the interests and different taste buds to all people that
will definitely give satisfactorily affordable prices to any types of consumer. The
business aims to cover a wide range of regular customers to meet the demand of the
product that will give an impactful rise to trends and profit, especially the business is
established near facilities such as schools, market, private establishment that has
not identical consumers. Business focuses on getting the large amount of consumers
that will be a regular customer, a loyal consumer. Business will focus on the local
PIZZA DE ASOMBROSA expects raise PHP. 20,000 of its own capital. This
amount provide all the expenses and the bulk supply of the business. The business
should achieve it by the 6th month of its operation. The business anticipated that the
Carmen Davao del Norte. His parents are Nanet R. Gutierrez and Edward Gutierrez
are also young siblings Don Prince William R. Gutierrez .He is currently studying as
under the division of Davao del Norte. In future, he wants to be a successful marine
She was born on April 27, 2007 at Prk, 10 Carmen Davao Del Norte. Her
parents are Julie Anne Albupera and Dante Terwel. She is currently a Grade 11
STEM student studying at Carmen National High school located in Ising Carmen
under the Division of Davao Del Norte. She wants to be an aspiring lawyer someday.
Arianee L. Millan
She set her sights on pursuing a career in nursing. With hard work and dedication,
del Norte. His parents are Reynaldo S. Care and Maricris R. Manuales. He is
under the division of Davao del Norte. In the future, he wants to be a successful
Marine Captain.
Christian B. Paragoso
He was born on March 10, 2007 at Butuan City and currently studying as a
Grade 11 student at Carmen National High School. His supportive parents are Argie
and he believed that God has a great plan for your life.
Born on May 22, 2007, a transfer student at Carmen National High School in
Ising, Carmen under the division of Davao Del Norte and, currently studying as a
in God and believes that she will succeed with flying colors through hardship, focus,
prayer, and perseverance. Beyond her soft heart filled with empathy and compassion
towards people needing help, she will definitely strive strong and brave to face the
The Pizza De Asombrosa will not just offer a normal pizza, we will offer a high
quality, budget friendly, which will suit the taste buds of different types of customers.
We offer different categories of pizza that they will enjoy, the not common one and
those new dishes can only be tasted here. The owners Jane, Keyrell, Arianee, Dave,
Christian, and Prince witnessed different problems or concerns people are facing, a
special piece of a pizza will provide in a different class of satisfaction. Pizza consists
of 11% of carbohydrate which produces serotonin. In other words, Pizza will make
you happy. Eating a pizza that satisfy your taste buds will fuel your brain with needed
substances that produces the feel-good hormones that we all aspire to. Additionally,
the topping plays a crucial part that will serve as the visual to attract and mesmerize
customer. Not only will you experience delicious pizza, we are also very much
looking forward to providing an awesome service to our customers, but we will also
The team came up with the name PIZZA DE ASOMBROSA: TASTE THAT YOU'LL
TRULY ENJOY! ASOMBROSA means amazing in Spanish that combines the vision
of our business and its offers to the costumer. They will truly be mesmerize by the ;
TASTE THAT YOU'LL TRULY ENJOY! A quote that reminds every customer, one
bite is truly a magic. Letting our customers forget little worries in life, enjoy every
The Needs
Pizza de Asombrosa needs to satisfy one's side and preferences. Below are
Be everyone's sanctuary
Pizza De Asombrosa wants to provide a happy place that will make everyone
be comfortable with different delicate pizza. Pizza contains a lot of nutrition that
stimulates your body. Carbohydrates are essential for serotonin production. When it
hit our tongue that percentage of carbs will make you more excited that pleasure you
satisfaction. Whoever desires to eat pizza, Pizza de Mickey is always open to serve
them with an affordable and high quality pizza. Additionally, Pizza de Mickey offers
varieties of flavors and toppings that suit the personal preference of the target-
market.
they purchase their product. An enjoyable experience for customers is what Pizza de
Mickey intends. Usually, customers aren't pleased when they see a product that's
very expensive, therefore, Pizza de Mickey offers a snack that is low on price but
high in quality.
• Provide different of choice of flavors to variety of purposes and
consumer.
Pizza de Asombrosa is not only selling the ordinary used to pizza but it
provides a higher quality one. It satisfy one's craving and open a varieties of flavors,
consumer usually change their preferences in food time to time. Pizza De Mickey
aims to satisfy the different taste buds offering a different variation of flavor for the
Instagrammable purposes
generating a product or a services. People will not only look for a high quality,
delicious, and cheap price products they usually intend to buy those things that are
instagrammable for them. According to the recent studies of Back Linco, The
average social media user engages with an average of 6.7 various social media
platforms, 4.95 billion people currently use social media worldwide, up more than
double from 2.07 billion in 2015. People that are usually engage in social media have
a high percentage in total. Pizza de Asombrosa will not just satisfy one's stomach
appearance that will make everyone be curious about the product. Different pizza's
media purposes.
VISION, MISSION AND VALUES
Vision:
where they can enjoy high-quality pizza. At Pizza de Asombrosa, our mission is to
serve joy and deliciousness with every slice. We strive to create a magical
experience for pizza lovers of all ages and we aim to be recognized for our
unforgettable moments.
Mission:
procedures, and services to meet the needs and necessities of our customers. While
maintaining the highest ideals of hygiene, food safety, and quality, we will strive to
create delicious and affordable pizza for our customers and provide a fun and
Values:
values guide our actions and decisions, and we strive to uphold them in all aspects
of our business.
and welcoming atmosphere where every customer feels like a part of the Asombrosa
family. We treat everyone with compassion, respect, genuine care, and good
service. Prioritizing the demands and preferences of our customers is above all else.
To provide a personalized dining experience that meets their unique requirements
product, from fresh dough to locally sourced toppings. We are committed to using
only the finest and highest-quality ingredients to craft our pizzas. Also, our
to ensure consistency in taste and texture. Whether it's through refining our recipes,
revenue growth, and customer engagement also to Understand the local market
accordingly. Identifying the pizza restaurant apart from competitors and emphasize
this in the marketing. Design a consistent and appealing brand image, including a
logo and color scheme, to build recognition and trust with customer. Creating a user-
friendly website also will have a benefit in our pizza de Asombrosa with high-quality
food photos, menu information, and online ordering capabilities to attract customers
and increase sales to our product. Using a social media will also increase the sales
of the product and utilize platforms like Instagram and Twitter to showcase our pizza
and Coupon Offers to attract customers and to boost the sales in our product .By
implementing these strategies, our pizza de asombrosa can increase its market
presence, attract new customers, and boost sales and revenue growth.
Product
These are the proposed products of the business with their image and variety of
flavors.
MARKET SEGMENTATION
DEMOGRAPHIC PSYCHOGRAPHIC
GEOGRAPHIC BEHAVIORAL
LOW QUALITY
TARGET MARKET
Pizza de Asombrosa The target market is families, young adults, and students. Pizza
Enjoys eating
other.
COMPETITORS
Pizza de Asombrosa has three main competitors in the pizza market: Kenji's pizza,
Rafael's pizza, Santino's pizza. There is a high level of market commonality and
resource similarity between Pizza de Asombrosa and these competitors. They all
target similar customer groups with similar pizza products and services.
COMPETITORS
MARKT SHARE GOOD GOOD GOOD
PRICING
Pizza de Asombrosa offers a budget-friendly pizza which ranges from Php 70 to Php
200. The prices are directly affected by the prices of ingredients and other raw
PROMOTION
1. Advertising
We will use multiple strategies and tools to gain the attention of different varieties of
the customers.
•Print media - this uses printed physical media to closely inform and introduce the
providing crucial information to the customer through media platforms. This is also a
way to know the customers' feedback about the product and simply search for our
product details
3. Public relations
Building a strong foundation of relationship with the public, giving detailed offers,
social media happenings about the product that mostly focuses to have a positive
impact on our potential consumers. This aims to reach the goal to gather more
different customers.
relatable, emotional, and personal content for our business, be partners with
4. Publicity
to public the important information to our business and will gain for potential
customers.
MARKET RESEARCH
PIZZA DE ASOMBROSA: FLAVOR YOU’LL TRULY ENJOY
( ) Employed ( )7 ( )8 ( )9 ( ) 10 ( ) 11 ( ) 12
( ) Unemployed
Please do check the circle that corresponds to your answer.
o Yes
o No
o Thick crust
o Thin crust
o Spicy
o Not Spicy
o Yes
o Not
5. If yes please choose your preferred toppings (Check all that apply on your
o Cheese o Onion
o Ham o Pepperoni
o Beef
o 150 designs?
o 200 o Yes
o No
o Tomato sauce
o 3-5
o 6-10
o Yes
o No
GENDER
FEMALE:8 MALE:10
AGE:
19 0 0 0
STATUS:
UNEMPLOYED EMPLOYED
20 0
GRADE LEVEL:
7 8 9 10 11 12
0 5 0 4 4 6
SWOT ANALYSIS
STRENGTH WEAKNESSES
-Customer loyalty
-friendly price
OPPORTUNITIES THREATS
INPUTS:
Flour
Water
Yeast PROCESS:
Salt •First, the dough is set using a combination of flour,
Olive Oil water, yeast, salt, and olive oil. The ingredients are mixed
Tomato-based Sauce and kneaded to achieve smooth yet elastic dough. Then
the dough will be placed in a warm and humid
Packaging Materials
environment to create the flavor and consistency of the
Pizza dough Shredded dough.
mozzarella cheese Other
•Second, Once the dough has been proofed, Take the
desired toppings (such as bell
pizza dough and roll it out on a floured surface until it is
peppers, olives, etc.
shaped into the desired pizza crust size and thickness.
This can be done by hand or using a dough press or
roller.
•Third, With a knife or a pizza cutter, cut around the
dough and form a perfect circle.
•Fourth, The perfect round-shaped dough is then topped
with a tomato-based sauce, cheese, and a variety of
toppings such as vegetables and other ingredients.
Transfer the round-shaped dough onto a baking sheet
lined with parchment paper.
•Fifth, Place the baking sheet with the Pizza de
Asombrosa in the preheated oven. Bake for the time
specified or until the crust is golden brown and the cheese
is softened, melted, and bubbly.
•Sixth, Each pizza is carefully checked to guarantee that
it meets the quality standards set by Pizza de Asombrosa.
Any imperfections are handled before the pizza is
packaged for distribution.
• Lastly, Once the pizzas have passed quality
management, they are carefully packaged to keep and
maintain their freshness. They are then distributed to
retail areas, restaurants, or directly to consumers,
ensuring that the amazingness is delivered with every
pizza.
OUTPUT:
PIZZA DE ASOMBROSA: The taste you'll truly enjoy! High quality pizza.
ORGANIZATIONAL PLAN
MANAGER
PRINCESS JANE TERWEL
ASST.MANAGER
ANGELICA ULEP
ASST. COOK
ARAINEE MILLAN
CASHIER
KEYRELL FAITH SUHAT
WAITER
DON GUTIEREZ
DELIVERY RIDER
CHRISTIAN PARAGOSO
Arianee L. Millan Asst. cook helps the head cook for whatever
help he needs in the kitchen such as chopping
vegetables, preparing the ingredients,
organizing and storing food supplies, assisting
with food preparation, etc.
Don Prince Edward R. Gutierrez A waiter is responsible for taking customers ‘orders,
serving food and drinks, and cleaning/setting chairs
& tables. His work also involves memorizing the
menu and answering the customer's queries about it.
This part shows in the FINANCIAL PLAN are all the ingredients which it totals the
cost of ingredients and initial capital needed in the project or the operation of the
business.
ESTIMATED EXPENSES:
SELECTION OF PIZZA
HAM-AZING CHEESY
INGREDIENTS COST
HAM PHP.230,00
INGREDIENTS COSTS
BACON PHP.378,00
PRE-BAKED PIZZA CRUST PHP. 50,00
SUPERLICIOUS AMA-SISIG
INGREDIENTS COSTS
SISIG PHP.120,00
ONION PHP.140,00
GARLIC PHP.168,00
ULTIMATE-ZING SUPREME
INGREDIENTS COSTS
HAM PHP.230.00
PEPPERONI PHP.232.00
PINEAPPLE PHP.163.00
PEPPER PHP.264.00
ONION PHP.140.00
INGREDIENTS COSTS
BEEF PHP.271.00
ONION PHP.140.00
SALT PHP.30.00
PEPPER PHP.264.00
TOTAL: PHP.7,268.26
CAPITALIZATION
owners decided to make the capital Php 24,000 since prices may change
SOCIAL IMPACT
1. In regards to your vision statement, what is the desired outcome of your business?
As we have mentioned in our vision statement, it is our goal "to serve joy and
deliciousness with every slice." We strive to provide our beloved customers with a
comfortable place where they can eat, chill, relax, and unwind. The desired outcome
achieve this, customers will come back again and again to buy our pizza, thus
gaining us profit.
2. What are the different business activities and it's corresponding social impact?
3. What are your business programs directly benefiting the following stakeholders?
A. Employees
Working students are involved in this project. At such a young age, they will learn the
reality of how it isn't easy to earn money. Aside from that, they'll learn how to handle
their finances.
B. School
people learn that its students are starting their journey as young
entrepreneurs.
C. Community
The young entrepreneurs will serve as a good example for the community. They are
living proof that it's not impossible to achieve great things despite being young. They
OPERATING EXPENSES
( IN ONE YEAR)
FEBRUARY 2024
FLAVORS: TOTAL BOXES : SALES:
APRIL 2024
FLAVORS: TOTAL BOXES: SALES:
MAY 2024
FLAVORS: TOTAL BOXES: SALES:
PIZZAS: