Business Plan

Presentation
PIZZA DE ASOMBROSA
Flavor you'll truly enjoy!
Table of Contents
Executive Summary 01 Target Market 09
Personal Details 02 Promotion 10
Overview of the Business 03 Marketing Research 11
Business Plan Proper 04 SWOT Analysis 12

Vision, Mission, Values 05 13

Organizational Plan
Marketing Plan 06 14
Financial Plan
Market Segmentation 07 15
Capitalization
Market Mapping 08 16
Income Statement

Product Pricing 17
Executive Summary
Pizza De Asombrosa An established business that offers a variety of flavors of special pizza. The business is situated in Ising,
Carmen Davao del Norte. The business wants to hitch the attention and interests of a regular consumer that will be based
with its wide range of flavors of pizza. The business owners are confident that they can meet the high standards of potential
customers. Aiming to keep up with the competitive industry to meet the demands of the extensive potential consumers.
Pizza de Asombrosa built in Ising, Carmen under the Division of Davao Del Norte, that offers different special delicates of
pizza. The owners who are knowledgeable in financial management, who can manage the marketing, sales and customer
service capable of time management and delegation that will satisfy the management, it will be tasked off to the staff who
will be hands on. will offer multifarious flavors and ingredients to the end customer. Owners will buy ingredients that are
needed to have in the business that will come from Gaisano Grand Mall of Panabo, and the Panabo public market. Products
are readily available and will be made based on the customer's choice. Pizza De Asombrosa will give the satisfaction of
trends in the pizza industry that will keep an eye to open the interests and different taste buds to all people that will
definitely give satisfactorily affordable prices to any types of consumer. Business focuses on getting the large amount of
consumers that will be a regular customer, a loyal consumer. Business will focus on the local residence presiding the
consistent revenue
Pizza De Asombrosa expects raise PHP. 20,000 of its own capital. This amount provide all the expenses and the bulk supply
of the business. The business should achieve it by the 6 th month of its operation. The business anticipated that the sales in
one to three years will increase with its operation.
 Personal Details

Don Prince Edward Gutierrez Rey Lorenz Dave Care

He was born on November 1, 2006 at Paanakan sa
Carmen here in Ising, Carmen Davao del Norte. His
parents are Nanet R. Gutierrez and Edward Gutierrez are
also young siblings Don Prince William R. Gutierrez .He is
currently studying as a grade 11 STEM student at
CARMEN NATIONAL HIGH SCHOOL in Ising, Carmen
under the division of Davao del Norte. In future, he
wants to be a successful marine engineer and to become
a seaman one day.
He was born on July 08 2007 at Peñaplata,
IGACOS, Samal district, Davao del Norte. His
parents are Reynaldo S. Care and Maricris R.
Manuales. He is currently studying as Grade 11
STEM student at Carmen National High School
under the division of Davao del Norte. In the
future, he wants to be a successful Marine
Captain.

Princess Jane Terwel Christian Paragoso

She was born on April 27, 2007 at Prk, 10 Carmen Davao
Del Norte. Her parents are Julie Anne Albupera and
Dante Terwel. She is currently a Grade 11 STEM student
studying at Carmen National High school located in Ising
Carmen under the Division of Davao Del Norte. She
wants to be an aspiring lawyer someday.
Arianee Millan
A resident of Barangay Carmen in Davao del Norte, she
was born on November 8, 2007, and currently studying as
a Grade 11 STEM student in Carmen National High School.
With a parent who is loving and supporting Emma L.
Millan. She set her sights on pursuing a career in nursing.
With hard work and dedication, Arianee is committed in
providing compassionate and skilled care to those in need.
He was born on March 10, 2007 at Butuan City
and currently studying as a Grade 11 student
at Carmen National High School. His
supportive parents are Argie C. Paragoso and
Merlie B. Paragoso. His desire in life is to be a
successful Engineer and he believed that God
has a great plan for your life.
Jessica Angeli Ulep
She was born at Panabo City in April 25, 2007.
She completed her elementary and secondary
education at Panabo Christian School. In the
present, she is studying in Carmen National High
School as a Grade 11 STEM student.
Keyrell Faith Suhat
Born on May 22, 2007, a transfer
student at Carmen National High School
in Ising, Carmen under the division of
Davao Del Norte and, currently studying
as a Grade 11 STEM student as she
aspires to be a Nurse someday,
committing herself in God and believes
that she will succeed with flying colors
through hardship, focus, prayer, and
perseverance. Beyond her soft heart
filled with empathy and compassion
towards people needing help, she will
definitely strive strong and brave to face
the reality of life all along.
 Overview of the Business
The Pizza De Asombrosa will not just offer a normal pizza, we will offer a high quality, budget friendly,
which will suit the taste buds of different types of customers. We offer different categories of pizza
that they will enjoy, the not common one and those new dishes can only be tasted here. The owners
Jane, Keyrell, Arianee, Dave, Christian, and Prince witnessed different problems or concerns people
are facing, a special piece of a pizza will provide in a different class of satisfaction. Eating a pizza that
satisfy your taste buds will fuel your brain with needed substances that produces the feel-good
hormones that we all aspire to. Additionally, the topping plays a crucial part that will serve as the
visual to attract and mesmerize customer. Not only will you experience delicious pizza, we are also
very much looking forward to providing an awesome service to our customers, but we will also
provide a fabulous place for them to enjoy with a minimalist vibe.

Name of the Business

The team came up with the name PIZZA DE ASOMBROSA: TASTE THAT YOU'LL TRULY ENJOY!
ASOMBROSA means amazing in Spanish that combines the vision of our business and its offers to the
costumer. They will truly be mesmerize by the ­; TASTE THAT YOU'LL TRULY ENJOY! A quote that
reminds every customer, one bite is truly a magic. Letting our customers forget little worries in life,
enjoy every moment eating small pieces of our special pizza .
 Business Plan Proper
The Needs
Pizza de Asombrosa needs to satisfy one's side and preferences. Below are the factors needed to be established by
the business. Pizza de Asombrosa: flavor you will truly enjoy!
• Be everyone's sanctuary
Pizza De Asombrosa wants to provide a happy place that will make everyone be comfortable with different delicate
pizza. Pizza contains a lot of nutrition that stimulates your body. When it hit our tongue that percentage of carbs will
make you more excited that pleasure you to have a remarkable dish. We aim to have an unforgettable experience.
• Satisfy one's craving
Pizza de Asombrosa aims to provide each customer with a high level of satisfaction. Whoever desires to eat pizza,
Pizza de Asombrosa is always open to serve them with an affordable and high quality pizza. Additionally, Pizza de
Asombrosa offers varieties of flavors and toppings that suit the personal preference of the target-market.
• Low price and high quality snack for everyone
Pizza de Asombrosa wants to bring smiles on the customers' faces whenever they purchase their product. An
enjoyable experience for customers is what Pizza de Asombrosa intends. Usually, customers aren't pleased when
they see a product that's very expensive, therefore, Pizza de Asombrosa offers a snack that is low on price but high
in quality.
 • Provide different of choice of flavors to variety of purposes and consumer.
Pizza de Asombrosa is not only selling the ordinary used to pizza but it provides a higher quality one. It satisfy one's
craving and open a varieties of flavors, consumer usually change their preferences in food time to time. Pizza De
Asombrosa aims to satisfy the different taste buds offering a different variation of flavor for the wide range of
potential costumer.
• Instagrammable purposes
Lower price, satisfaction, quality are the things needed to consider in generating a product or a services. People will
not only look for a high quality, delicious, and cheap price products they usually intend to buy those things that are
instagrammable for them. According to the recent studies of Back Linco, The average social media user engages
with an average of 6.7 various social media platforms, 4.95 billion people currently use social media worldwide, up
more than double from 2.07 billion in 2015. People that are usually engage in social media have a high percentage in
total. Pizza de Asombrosa will not just satisfy one's stomach and wallet but also provide a mesmerizing approach by
having an Instagrammable appearance that will make everyone be curious about the product. Different pizza's in
PIZZA DE ASOMBROSA aims to spread a good image presentation for social media purposes.
Vision, Mission and Values
Vision Mission Values
At Pizza de Asombrosa, we are committed to providing
To become the Lorem
leading ipsum dolor
provider of sit
high-quality, We are determined to continuously enhance and high-quality and low-price products, exceptional
customer service, and continuous improvement. Our
family-friendly pizza amet, consectetur
products where they can enjoy improve our products, procedures, and services values guide our actions and decisions, and we strive to
uphold them in all aspects of our business.
high-quality pizza.adipiscing
At Pizza elit,
de sed do
Asombrosa, our to meet the needs and necessities of our Magical hospitality and Satisfaction of customers: We
value creating a warm and welcoming atmosphere where
eiusmod
mission is to serve tempor
joy and incididunt
deliciousness with every customers. While maintaining the highest ideals every customer feels like a part of the Asombrosa family.
We treat everyone with compassion, respect, genuine
ut
slice. We strive to create a magical experience for of hygiene, food safety, and quality, we will strive
care, and good service. Prioritizing the demands and
to create delicious and affordable pizza for our preferences of our customers is above all else.
pizza lovers of all ages and we aim to be recognized Quality, innovation, and hygiene: We prioritize quality in
customers and provide a fun and engaging dining every aspect of our product, from fresh dough to locally
for our exceptional taste, innovative menu options, sourced toppings. . Whether it's through refining our
and commitment to delivering unforgettable experience for families with children. recipes, adopting sustainable practices, or enhancing the
customer experience, we are dedicated to growth and
moments. learning.
 Marketing plan
PIZZA DE ASOMBROSA involves various strategies to increase sales,
revenue growth, and customer engagement also to Understand the
local market demand, competition, and customer preferences to
tailor in our marketing efforts accordingly. Identifying the pizza
restaurant apart from competitors and emphasize this in the
marketing. Design a consistent and appealing brand image, including
a logo and color scheme, to build recognition and trust with
customer. Creating a user-friendly website also will have a benefit in
our pizza de Asombrosa with high-quality food photos, menu
information, and online ordering capabilities to attract customers
and increase sales to our product. By implementing these strategies,
our pizza de asombrosa can increase its market presence, attract
new customers, and boost sales and revenue growth.

Product
These are the proposed products of the business with their
image and variety of flavors. HAM-AZING CHEESY, HAWAIAN
DEL SAUCY, SUPERLICICOUS AMA-SISIG, ULTIMATE-ZING
SUPREME and BEEFY SAUCY KING.
Market Segmentation
Market Mapping
 Target Market
Pizza de Asombrosa The target market is families, young adults, and
students. Pizza de Asombrosa's primary target is people who desire a
comfortable dish/snack, family-oriented environment for dine-in pizza.
Pizza de Asombrosa secondary target also desires a delivery service for
pizza, or a take-out approach.
People who love to;
•Enjoys eating
•Loves to hangout with their friends, family, or even, their significant other.
•Is fond of taking aesthetic food pictures.
•Loves to try new things­, places, food, and new experience.

Competitors
Pizza de Asombrosa has three main competitors in the pizza market: Kenji's
pizza, Rafael's pizza, Santino's pizza. There is a high level of market
commonality and resource similarity between Pizza de Asombrosa and
these competitors. They all target similar customer groups with similar
pizza products and services.
 Pricing
Pizza de Asombrosa offers a budget-friendly pizza which ranges from Php 70 to Php 200. The prices are
directly affected by the prices of ingredients and other raw materials in the market which is currently high.
To maintain competition, our competitors also adjust their prices based on the market demand.

Promotion
1. Advertising
We will use multiple strategies and tools to gain the attention of different varieties of the customers.
•Print media
2. Social media marketing
providing crucial information to the customer through media platforms. This is also a way to know the
customers' feedback about the product and simply search for our product details
3. Public relations
Building a strong foundation of relationship with the public, giving detailed offers, social media
happenings about the product that mostly focuses to have a positive impact on our potential consumers.
This aims to reach the goal to gather more different customers.
•industry influencers
4. Publicity
to public the important information to our business and will gain for potential customers.
 Marketing Research
PIZZA DE ASOMBROSA: FLAVOR YOU’LL TRULY ENJOY
NAME: (Optional) __________________________________ GENDER: M ( ) F ( )
Age: ( ) Below 18 ( ) 18-25 ( ) 25-29 ( ) 30 and above
OCCUPATION: If student: Please specify your Grade Level.
( ) Employed ( )7 ( )8 ( )9 ( ) 10 ( ) 11 ( ) 12
( ) Unemployed
Please do check the circle that corresponds to your answer.
1. Do you like to eat a pizza?
oYes
oNo
2. What is a better crust for your pizza?
oThick crust
oThin crust
3. Do you like your pizza to be;
oSpicy
oNot Spicy
4. Do you like pizza to have toppings?
oYes
oNot
5. If yes please choose your preferred toppings (Check all that apply on your preferences). If no, please skip.
Cheese
oHam
oPork Sisig
oPineapple
oBeef
oOnion
oPepperoni
oMushroom
oBell Pepper
6. How much is your budget for pizza? (In peso)
100
o150
o200
7. Do you like places with instagrammable atmosphere/minimalist or aesthetic designs?
oYes
oNo
8. Do you like your pizza to have;
oMeaty/beefy sauce
oTomato sauce
9. How often do you eat pizza in a month?
3-5
6-10
10. Does pizza make you feel better?
Yes
No
Market Research Result
SWOT Analysis
 How are the Pizza de Asombrosa's Pizza
made?
PROCESS:
INPUTS:
•First, the dough is set using a combination of flour, water, yeast,
Flour
salt, and olive oil. The ingredients are mixed and kneaded to achieve
Water
smooth yet elastic dough. Then the dough will be placed in a warm
Yeast
and humid environment to create the flavor and consistency of the
Salt
dough.
Olive Oil
•Second, Once the dough has been proofed, Take the pizza dough
Tomato-based Sauce
and roll it out on a floured surface until it is shaped into the desired
Packaging Materials
pizza crust size and thickness. This can be done by hand or using a
Pizza dough Shredded
dough press or roller.
mozzarella cheese Other
•Third, With a knife or a pizza cutter, cut around the dough and form
desired toppings (such
a perfect circle.
as bell peppers, olives,
•Fourth, The perfect round-shaped dough is then topped with a
etc.
tomato-based sauce, cheese, and a variety of toppings such as OUTPUT:
vegetables and other ingredients. Transfer the round-shaped dough PIZZA DE ASOMBROSA: The taste you'll truly
onto a baking sheet lined with parchment paper. enjoy! High quality pizza.
•Fifth, Place the baking sheet with the Pizza de Asombrosa in the
preheated oven. Bake for the time specified or until the crust is
golden brown and the cheese is softened, melted, and bubbly.
•Sixth, Each pizza is carefully checked to guarantee that it meets the
quality standards set by Pizza de Asombrosa. Any imperfections are
handled before the pizza is packaged for distribution.
• Lastly, Once the pizzas have passed quality management, they are
carefully packaged to keep and maintain their freshness. They are
then distributed to retail areas, restaurants, or directly to consumers,
ensuring that the amazingness is delivered with every pizza.
Organizational Plan
Contribution to the Business
 Financial Plan
PIZZA DE ASOMBROSA : FLAVOR YOU’LL TRULY ENJOY!
This part shows in the FINANCIAL PLAN are all the ingredients which it totals the cost of ingredients and
initial capital needed in the project or the operation of the business.
ESTIMATED EXPENSES:
SELECTION OF PIZZA
 Capitalization
Pizza de Asombrosa estimated expenses is Php 23,000 and the
owners decided to make the capital Php 24,000 since prices may
change suddenly. The group consists of 7 members and each member
shall contribute at least Php 3,429

Social Impact
1. In regards to your vision statement, what is the desired outcome of your 2. What are the different business activities and it's corresponding social
business? impact?
As we have mentioned in our vision statement, it is our goal "to serve joy and
deliciousness with every slice." We strive to provide our beloved customers
with a comfortable place where they can eat, chill, relax, and unwind. The
desired outcome of our business is to establish a good relationship with our
customers. If we ever achieve this, customers will come back again and again to
buy our pizza, thus gaining us profit.
3. What are your business programs directly benefiting the following
stakeholders?
A. Employees
Working students are involved in this project. At such a young age, they will
learn the reality of how it isn't easy to earn money. Aside from that, they'll
learn how to handle their finances.
B. School
Carmen National High School will receive recognition and applause if people
learn that its students are starting their journey as young entrepreneurs.
C. Community
The young entrepreneurs will serve as a good example for the community.
They are living proof that it's not impossible to achieve great things despite
being young. They will be an inspiration for a lot of people.
Income Statement
 Monthly sales report
For the month of January to December 2024
Product Pricing