BUSINESS PLAN OF MARECAKES

IN PARTIAL FULFILLMENT OF THE REQUIREMENT

IN IMMERSION

MANAYAN, JEROME
ANDRES, FLORENCE
ASUNCION, JOYCE ANN
GALINATO, JEMICA
PEDRO, DOLLY
PEDRONAN, KASSANDRA CLAIRE
RAMOS, CHRISTINE JOY
RATUITA, SHEANNE MHYAXLE
RODRIGUEZ, ESTEFANIE
SIENDA, CELIVE
12-ABM A

MRS. HARLENE CAFIRMA

TEACHER

S.Y. 2020-2021
 MARECAKES
Farmer's Trading, Beside PNB, BQ. Gen. Mdse., Pasuquin,
North Luzon, Ilocos Norte 2917
JEROME MANAYAN
FLORENCE MAE ANDRES
JOYCE ANN ASUNCION
JEMICA GALINATO
DOLLY ANN PEDRO
KASSANDRA CLAIRE PEDRONAN
CHRISTINE JOY RAMOS
SHEANNE MHYAXLE RATUITA
ESTEFANIE RODRIGUEZ
CELIVE JOY SIENDA
JUNE, 2021
ABSTRACT

Nowadays the food industry is becoming a number one business compared to

other businesses. One example is a cake shop business. It happens because cooking has

become a trend among people in the society. Regarding that, the purpose of this business

plan is to make a good business design for a cake shop with a concept of delivering, pick

up, and ordering facility.

In order to know the preference of the market, a survey was conducted by

delivering questionnaires to 50 respondents from Ilocos Norte. The survey itself shows
that all of the respondents give a good response for a cake shop with a delivering, pick

up, and ordering facility. Thus, this business will run with the main product being cake.

Various flavors of cakes will be served to the market. The target markets of the business

are Ilocanos.

i
ACKNOWLEDGEMENT

We sincerely thank the following individuals and others who have been part of our

business plan for the unwavering support, assistance and contribution that made this

possible and successful.

First were our respondents who took the time to answer our questions and to make

time for us. Also, because they helped us complete and finish our business plan. Second is

our advisor, Mrs. Harlene Cafirma, who has patiently guided us on creating a business

plan.

Special thanks also to Mr. Sherwin Bobby R. Queja Sr., for giving us the
opportunity to have an experience on their shop and giving us information about their

business that surely help us to finish our business plan. And to Ms. Raquel Cagat, who

gave a lot of suggestions and also shared that they are very useful for us.

And finally, it is our family who continue to support us in our financial need and

in the ongoing support they provide to our education.

Again, thank you very much to all of you. We hope this business plan is not just a

business plan, but can be implemented on becoming a great and successful business.

Manayan, Jerome
Andres, Florence
Asuncion, Joyce Ann
Galinato, Jemica
Pedro, Dolly
Perdonan, Kassandra Claire
Ramos, Christine Joy.
Ratuita, Sheanne Mhyaxle
Rodriguez, Estefanie
Sienda, Celive

ii
TABLE OF CONTENTS

Front Page
Cover Sheet
Abstract ………………………………………………………… i
Acknowledgement ………………………………………………………… ii
Table of Contents ………………………………………………………… iii
Executive Summary ………………………………………………………… 1
Chapter 1 ………………………………………………………… 2
Introduction
Company History
Vision Statement
Mission Statement
Chapter 2 ………………………………………………………… 5 Form of
Business Ownership
Organizational Chart
Job Description
Chapter 3 ………………………………………………………… 9 Product (or
Service) Strategy
Place (Distribution) Strategy
Pricing Strategy
Promotion Strategy
Chapter 4 ………………………………………………………… 12 Marecakes
Cashflow

Marecakes Balance Sheet

Marecakes Forecasted Income Statement

Chapter 5 ………………………………………………………… 14 Location

of the Business
Office/Factory Lay-out
Materials and Equipment
Production Process
Chapter 6
Conclusion and Recommendation …………………………………… 19

iii
Appendix ………………………………………………………… 21 SWOT
Analysis
Market Survey Questionnaire
Results and Findings of the Market Survey
Bio-Data
 iv
Executive Summary

Company Information

The Marecakes is a confectionery cake shop located at Pasuquin, Ilocos Norte

owned and managed by Sheanne Myhaxle Ratuita who has experiences in baking and

pastries when she was in high school for it is her passion. We specialize in homemade

cakes and pastries. We discuss whatever ideas you might have for your dream cake. The
quality and presentation are our watchword and we use the finest ingredients to ensure

that our cakes taste and look great. Marecakes aims to offer its products at a competitive

price to meet the demand of the middle-to-higher income local market area residents and

to establish branches all over Ilocos Norte in the next decades.

The Problems and Solutions of the Business

The cake industry in Ilocos Norte has recently experienced rapid growth. In the

true sense of the word, so many other competitors are in the same town, a couple of other

companies also exist in the neighbouring towns. Despite the similar business in the area,

Marecakes will contain a few beneficial strengths to make it more desirable than its

competitors. Customers have become accustomed to the supply of unusual speciality

cakes of high standard and Marecakes will position itself to cater for this fastidious

market. Marecakes wants to establish a large regular customer base and will therefore

concentrate its business and marketing on local residents which will be the dominant

target market. In addition, customer traffic is expected to comprise the revenues. High

visibility and competitive products and service are critical to capture this segment of the

market.

1
CHAPTER 1
COMPANY DESCRIPTION

Introduction

Marecakes is the name of the cake shop. Marecakes is a confectionery cake shop

in Pasuquin, Ilocos Norte that produces and sells high-end baked goods to retail and

wholesale customers. Marecakes sell pre-made as well as made-to-order confections using

local ingredients.
 Marecakes plans to grow in Ilocos Norte; currently no high-end bakeries or

locations that offer confectionary classes exist. This provides Ilocos Norte with a unique

experience and opportunity to add Marecakes to the marketplace. Marecakes will serve

the retail and decorating classes market of thousands of potential customers, a wholesale

market of restaurants, cafes, and many more. Marecakes will be providing the Ilocano

community with high-end baked products made from local supplies. Mareccakes'

customer value proposition is to provide individual and business customers in Ilocos

Norte with baking goods based on fine quality, supreme taste, and unique and original

design, as well as decorating instructions. As a differentiated product and service

provider, Marecakes will be positioned at a higher price point.

Marecakes is a sole proprietorship and takes advantage of flow-through income

taxation. Marecakes founder will self-fund 300,000 in seed capital. An additional 100,000

investment will be sought from family and friends. The projected revenue by the end of

the third year of operation is 2,000,000. The loan will be paid off in full by Year 3. In

Year 4, from its original location into new markets.

2
Company History

Pasuquin native, Sheanne Mhyaxle Ratuita, is the founder of Marecakes. Sheanne

has extensive experience in the bakery industry having worked counter management and

the pastry division at Bernice's Bakery in Missoula. He is also a Wilton Trained Cake

Decorating Instructor and has taught over 125 students ranging from 5 to 95 years in age.

He holds a Bachelor of Science degree in Finance from the University of Montana and is

currently working toward his Master Degree in Curriculum and Instruction. Sherwin

prides himself on his supreme customer service and greeting everyone with a smile. With

such immense experience and Butte connection, Marecakes is sure to gain traction in the
community.

Marecakes focuses on sales in Ilocos Norte with a population estimated by the

Philippine Statistic Authority to be 593,081 in 2015. During the first four years of

operation, the company plans to sell to immediate additional markets in Anaconda and

Whitehall, Montana, increasing the market size to approximately 57,000. In Doing so, the

company will partner with local business in those communities to sell Marecakes product

and to teach local cake decorating classes

Vision Statement

To be one of the prime cake shops with its remarkable and delicious cakes in town.

Provide the same vision and communication to customers to exceed the customers’

expectations. Establish other branches all over Ilocos Norte in the next decade. Mission

Statement

3
Marecakes mission is to collaborate with the customers in creating custom,

fashionable, unique to them, and one of a kind design cakes for occasions with guarantee

satisfaction bringing happiness and excitement to each customer. It aims to offer high

quality cakes at an affordable price to meet the demand of middle to high income

customers. We are passionate about baking innovative products that taste great and make

every eating experience more satisfying. We will never compromise our product quality or

family values, and we will work each day to exceed customer expectations one order at a

time. Increase costumer’s satisfaction and loyalty by providing them the fastest and most

accurate service.
 4
CHAPTER 2
MANAGEMENT STUDY

Form of Business Ownership

The type of business ownership will be a Sole proprietorship in which the sole

proprietorship is owned and run by one individual who receives all profits and has

unlimited responsibility for all losses and debts. In a sole proprietorship there is no legal

distinction between the individual and the business. Thus, every asset is owned by the

proprietor, and they have unlimited liability. A sole proprietor may use a trade name or

business name other than his or her legal age.

The Organizational Chart

SHEANNE
MHYAXLE
RATUITA
 (Owner)

JOYCE ANN
Operatinal ASUNCION
and CELIVE
(Bookkeeper)
Production Division SIENDA
(Social Media
Officer) ESTAFANIE
JEMICA RODRIGUEZ
GALINATO (Cashier)
(Chef/Baker)

CHRISTINE
JOY RAMOS
FLORENCE (Cashier)
ANDRES
(Chef/Baker)

KASSANDRA
DOLLY ANN CLAIRE
PEDRO PEDRONAN
(Chef/Baker) (Cashier)

Marketing Division

JEROME Financial Division

MANAYAN
(Manager)

5
Job Description

❖ Founder

➢ responsible for setting the company's vision.

➢ making sure that it is unique and attractive to potential consumers

➢ concentrate on creating value for your customers

 ➢ making sure that the company is constantly evolving and changing with the

times.

❖ Baker/Chef

➢ in charge of preparing baked goods for sale to customers

➢ creating recipes

➢ ordering ingredients

➢ coordinating baking schedules to produce breads, cakes, pastries, pies,

cookies and other goods.

❖ Manager

➢ in charge of employees

➢ in charge of facilities they work for

➢ plan and promote the daily schedule of employees business, interview, hire,

and coordinate employees, create and maintain budgets, and coordinate

with and report to senior management in the company.

❖ Social Media Officer

6
➢ drive the development of the social media channels

➢ support our social communities

➢ Market Fundraising

➢ Content

➢ Helpline

➢ Customer Experience and Engagement

➢ Brand

➢ Marketing teams
❖ Bookkeeper

➢ responsible for recording

➢ maintaining a business' financial transactions

➢ record financial data

➢ Summarize details in separate ledgers

➢ Reconciles and balances accounts

➢ compile reports to show statistics

❖ Cashier

➢ manage transactions with customers using cash registers

➢ ensure pricing is accurate

➢ collect payments whether in cash or credit

➢ issue receipts, change or tickets

➢ redeem stamps and coupons

➢ cross-sell products and introduce new ones

7
➢ resolve customer complaints, guide them and provide relevant information

➢ greet customers when entering or leaving the store

➢ maintain clean and tidy checkout areas

➢ track transactions on balance sheets and report any discrepancies

 8
CHAPTER 3

MARKETING STRATEGY STUDY

Product (or service) Strategy

Cakes are the key product of Marecakes, and product quality is critical in the food

industry. For that reason, Marecakes will use multiple methods to ensure product quality.
This cake shop will emphasize cleanliness and sanitation, use quality ingredients, and will

always be sure all our products are properly baked. Innovations are also an important

factor in the growth and success of the cake shop. This cake shop will start by offering a

variety of options, from simple flavors like chocolate and vanilla, to more decadent ones

such as red velvet cake as well as different kinds of frostings, and numerous decoration

styles for all types of occasions. However, to grow as a business, it is important for

Marecakes to innovate their product. To do so, the cake shop will continually work to

develop and test new recipes for new flavors of cakes, cookies, cupcakes, etc. Doing so

will allow the cake shop to have more variety to offer and possibly attract new customers.

Along with this, Marecakes will create a couple of seasonal cakes, such as pumpkin cake

during halloween or coconut lime cake throughout the summer, which will only be

available during certain times of the year. Doing this will give consumers something to

look forward to in upcoming months, as well as increase business as customers’ splurge

on cakes they enjoy that are only around for a limited time. By creating new product

flavors, Marecakes will not only grow as a business, but will also increase sales.

Place (distribution) Strategy

9
Marecakes will open as a single bakery, in the town of Poblacion 1, Pasuquin,

Ilocos Norte. Although the cake shop is beginning as a little cake shop in a small town,

the objective of the business is to continually grow. In order to do this, the cake shop will

slowly open more of the same cake shop starting in nearby towns, and gradually expand

to larger areas.

The internet is an extremely efficient way to expand the business to a wider range

of areas; therefore, Marecakes will develop a website on which customers can place

orders. Customers will then pick up their order at a nearby cake shop, or, if they are not

located near one, Marecakes will find an appropriate way to safely ship the products.
Doing so will not only increase the number of consumers that will be able to access the

business, but will also allow Marecakes to determine appropriate locations for opening

more successful cake shops, based on the areas from which the most orders are placed.

Pricing Strategy

Price is a major contributing factor to the overall success of a business. Before Marecakes

can open, it will first have to make multiple investments including the building in which it

will work out of, equipment and supplies for baking, furniture for the seating area, and a

vehicle for the shipping service. Likewise, the bakery will have continuous costs of

supplies for baking, employee wages, and any upgrades or repairs that may be needed. In

order to return investments and eventually earn profits, all these things must be considered

when determining the price. The business owner will first calculate the cost of simply

making each individual cake, based on supplies used. The owner will also look into the

expenses of employee wages as well as how much income is needed to return

investments.

10
Based on all these calculations, the business will develop an idea of a minimum price

option. Then, the business will research the prices of comparable products of other similar

businesses in the area. As long as the prices of competitors are high enough to cover the

costs calculated for this cake shop, Marecakes will choose prices that are competitive with

the industry.

Promotion Strategy

Customer awareness is the first step in promoting a business. To achieve our

goals, we need to first get our neighborhood to know about us. This is why word of

mouth is our primary strategy. To achieve this, we will focus on the following:

• Being very active on Social media (Facebook and Twitter)

 • Word of mouth campaign through distribution of flyers in neighborhood, coupon

in the local newspaper

• Offer incentives for reviews (online on Yelp and Google) and constructive

feedback (online/in stores)

• Advertise promotion to private network via social networks like Twitter,

Facebook etc.,

• Coupons (online, newspapers to bring in new customers, in stores for repeat

customers)

• Fidelity cards, including support on smartphones and devices to reward repeat

customers

11
CHAPTER 4
FINANCIAL STUDY

MARECAKES CASHFLOW
CASH FLOW FROM OPERATION
NET INCOME 34,100 PAYMENT TO SUPPLIES AND EMPLOYEES -30,000 NET CASH
GENERATED BY OPERATING ACTIVITIES 4,100 CASH FLOW FROM INVESTING ACTIVITIES
PURCHASE OF EQUIPMENT (BAKING MACHINES) -100,000 NET CASH GENERATED BY
INVESTING ACTIVITIES -100,000 CASH FLOW FROM FINANCING ACTIVITIES
ADDITIONAL INVESTMENT FROM OWNERS 300,000 WITHDRAWAL BY OWNERS -50,000 NET
CASH GENERATED BY FINANCIAL ACTIVITIES 250,000 NET INCREASE IN CASH AND CASH
EQUIVALENT 154,100 CASH, JUNE 1, 2021 350,000 CASH, JUNE 30, 2021 504,100

MARECAKES BALANCE SHEET

FOR THE MONTH OF JUNE 2021
ASSET
CURRENT ASSET
CASH 350,000
BAKING TOOLS 34,000
TOTAL CURRENT ASSETS 384,000
FIXED ASSETS
BAKING MACHINES 100,000
 FURNITURES 50,100
TOTAL FIXED ASSETS 150,100

TOTAL ASSETS 534,100

LIABILITIES AND CAPITAL

TOTAL LIABILITIES 0
MARECAKES CAPITAL 500,000
NET INCOME 34,100
TOTAL LIABILITIES AND CAPITAL 534,100

12
MARECAKES FORCASTED INCOME STATEMENT
FOR THE MONTH OF JUNE 2021
NET SALES FOR THE MONTH 100,000
COST OF SALES 20,500
GROSS PROFIT 79,500 OPERATIONAL EXPENSES
RENT EXPENSES 10,000
ELECTRICITY AND WATER
EXPENSES 5,750
SALARY
EXPENSES 21,000
ADVERTISING EXPENSES 2,000
PACKAGING EXPENSES 3,000
NET INCOME FROM
OPERATIONS 41,750
ADD: INCOME 15,000
56,750
LESS TAXES (20%) 11,350
45,400
NET INCOME 34,100
 13
CHAPTER 5

OPERATION STUDY

Location of the Business

Marecakes is located in Farmer’s Trading, Pasuquin, Ilocos Norte, 2917. This area is

encircled by numerous homes, schools, and it is close to the public market. Additionally,

its essential area makes it simple to get to utilizing public vehicles or private vehicles. Be

that as it may, we give a delivery service to each client who probably won't have the

option to visit our shop yet might want to purchase our items. Delivery order service

surely must be done with a minimum purchase of which has been determined in

accordance with the existing area, but we can be sure that we're not going to set a high

price for these services

Office/ Factory Lay-out

Marecakes make the layout of our operations based on product.

Below is the layout of ours:

14
Materials and Equipment

A good quality of raw material is very important to make a good quality cake.

Thus, Marecakes use good quality ingredients. Below is the list of raw material use:

Flour Granulated Sugar Confection Sugar Creamy Butter

Baking Powder Baking Soda Eggs Margarine

Vanilla Extract Food Coloring Springkle Matcha powder

Milk Heavy Cream Chocolate Ceres Ube Halaya

Apple Cider Cream Cheese Cooking Chocolate Cheese

Vinegar

Cocoa Powder Oreo Chocochip Carrots

Flavoring Powder Marshmallow Soft Cream Yema Filling

Banana Nutella White Butter Chocolate Syrup

Strawberry Strawberry Jam Fruit Essence Mineral Water

Blueberry Blueberry Jam Oil Salt

 Lemon Peanut Butter Hazelnut Syrup Vanilla Syrup

Machine and Equipment are really important to support the venture. Below are the

list of machines and equipment needed:

Profession Measureme Cake Stove Aircon Refrigerato

al nt Cup Knife r
Standing (set)
Mixer

15
Handy Mixer Mixing Bowl Cake Nonstick Uniform Cake
Server Saucepan Showcase

Big Oven Scrapper Ballo Big Chalkboard Cashier

on Sealware Machine
Whis
k

Tray Spatula Digital Kitchen Fork Spoon

Kitch Lighter
en
Scale

3 Tier Tip (set) Stora Napkin Plate Hair net

Cooling ge
Rack Rack

Turntable Cake pan Table Chair Apron Gloves

Production Process

Cake is a product that can not last long, therefore we do the production process

every day. The production process is done in the morning and during the day. Since we

also accept pre-order, then it is possible if the production process is done outside the

specified time. The production process is divided into three (3) parts. First is the

preparation. This Process is very important in making the cake for the manufacture of

pastry products such as cake requires an exact measurement, therefore, the preparations
 from the completeness of the ingredients to the measurement of the ingredients is very

noteworthy. After measuring the ingredients, prepare the equipment that will be used,

including preheating the oven. Second process is making the cake which will consist of

mixing the ingredients, baking, and the last is decorating. Decorating process will

determine customer interest to buy our products because the display/decoration of the

product will attract people to buy the product. One more thing that also should not be

16
forgotten in the making process is to make the frosting. The last process is the process of

serving. This process is the packaging of cakes for pick-up and delivery. Below is the

production process flow of our company:

Preparation Process

Measure Exactly the ingredients that will be

used

Prepare the equipment that

 will be used

Preheat the oven

17
Production Process

Mixing all the ingredients until become

 a
batter

Pour the butter into the cake pan

Bake the Batter

Make the Frosting

Decorate the cake Serving Process

Cake
is
ready
to
serve

For
Pick-up or
Delivery
 18
CHAPTER 6

CONCLUSION AND RECOMMENDATION

Conclusion

Marecakes is a business establishment that always wants to provide individual and

business customers with baking goods. Marecakes will serve the retail and wholesale market

restaurants, cafes and many more. Marecakes will sell several baked goods that surely use 100%

all natural and organic ingredients that surely win the trust of our customer.

Marecakes is uniquely qualified to succeed due to some reasons. The positive feedback

during the survey indicated that they explicitly want to frequent our business when launched. Our

location is in a high-volume area that gives the opportunity to gain more customers. Management

team has tracked and proven that the bakery business has succeeded in communities. And lastly,

market trends such as healthy and organic living support our business. In connection with that,

Marecakes aims to offer high quality cakes at an affordable price to meet the demand of our

customers and to provide the most accurate service.

Marecakes' vision is to be one of the prime cake shops with remarkable, delicious cakes in
town and exceed the customers' expectation, that surely Marecakes will achieve and deliver

excellently.

We hope that Marecakes will be able to build a good loyal customer and become one of

the most successful bakery shops in the town.

19
Recommendation

Marecakes objective of the business is to continually grow. Innovations are also an

important factor in the growth and success of the cake shop. Marecakes will not only grow as a

business, but will also increase sales.

• The cake shop will slowly open more of the same cake shop starting in nearby towns,

and gradually expand to larger areas.

• Creating new products, testing new recipes for new flavors of cakes, cookies, cupcakes,

etc.

• Marecakes cake shop will start by offering a variety of options, from simple flavors like

chocolate and vanilla, to more decadent ones such as red velvet cake as well as different kinds of

frostings, and numerous decoration styles for all types of occasions.

• Marecakes will create a couple of seasonal cakes, such as pumpkin cake during

halloween or coconut lime cake throughout the summer, which will only be available during

certain times of the year.

• Creating a Social Media Page (Marecakes) or our facebook account to post it online our

product. It is the best way to attract and capture the immense crowd who are hovering on these
 various platforms. Post regular photos and videos that will reflect the happenings of our

bakery/cake shop.

20

APPENDIX

21
6/11/2021 MARKET SURVEY QUESTIONAIRE OF MARECAKES (CAKE SHOP IN PASUQUIN, ILOCOS NORTE)

MARKET SURVEY
QUESTIONAIRE OF
MARECAKES (CAKE
 SHOP IN PASUQUIN,
ILOCOS
NORTE)
Dear Respondents,

The undersigned, Marecakes, a cake shop in Pasuquin Ilocos

Norte is presently conducting a Market Research.

In connection to this, we would like to ask for your sincere

cooperation with us by filling-out the attached market survey
questionnaire.

Your response is a great part and help for us in order to how can
we serve you with our products and services the best way
possible. Rest assured that all records will be kept in strict
confidentiality and will only be used solely for the purpose of this
study.

Thank you very much and hope to serve you with our products.

Very truly yours,

Marecakes
* Required

https://docs.google.com/forms/d/1YU7trtPhWOrX0bE_FrEJ2wPjEumzi4By7J-CP0Nle9U/edit 1/8
6/11/2021 MARKET SURVEY QUESTIONAIRE OF MARECAKES (CAKE SHOP IN PASUQUIN, ILOCOS NORTE)

Profile Information
 1.

Check all that

2. 3. apply.

Male
Prefer not to
say Female
Other:

Age

Gender

https://docs.google.com/forms/d/1YU7trtPhWOrX0bE_FrEJ2wPjEumzi4By7J-CP0Nle9U/edit 2/8
6/11/2021 MARKET SURVEY QUESTIONAIRE OF MARECAKES (CAKE SHOP IN PASUQUIN, ILOCOS NORTE)

4.
Address
 ORDER PREFERENCE FOR CAKES

5.
Do you consume / buy cakes?

*Mark only one oval.

Yes

No

https://docs.google.com/forms/d/1YU7trtPhWOrX0bE_FrEJ2wPjEumzi4By7J-CP0Nle9U/edit 3/8
6/11/2021 MARKET SURVEY QUESTIONAIRE OF MARECAKES (CAKE SHOP IN PASUQUIN, ILOCOS NORTE)
6.
How often do you buy/consume celebration cakes in a
month? *

Mark only one oval.

More than 5 times

3-5 times

1-2 times

never

7.
When do you buy cakes? *

Check all that apply.

Festive Occasion
Birthday
Weekends/Holidays
Wedding
Other:
https://docs.google.com/forms/d/1YU7trtPhWOrX0bE_FrEJ2wPjEumzi4By7J-CP0Nle9U/edit 4/8
6/11/2021 MARKET SURVEY QUESTIONAIRE OF MARECAKES (CAKE SHOP IN PASUQUIN, ILOCOS NORTE)

8.
Do you order cake in advance before the event? *

Mark only one oval.

Yes

No

9.
Is the delivery availability a crucial factor in your decision
to buy/order a cake? *

Mark only one oval.

Yes

No
 QUALITY FOR CAKES

https://docs.google.com/forms/d/1YU7trtPhWOrX0bE_FrEJ2wPjEumzi4By7J-CP0Nle9U/edit 5/8
6/11/2021 MARKET SURVEY QUESTIONAIRE OF MARECAKES (CAKE SHOP IN PASUQUIN, ILOCOS NORTE)

Check all that apply.

10. 11.
Bakery
Supermarket
Local Cake Shop
Small business owners
(personalized) Other:

What flavors do you

prefer? *

Where do you usually Check all that apply.

buy cakes from? * Chocolate

Vanilla
 Coffee German Chocolate
Yema Other:
Red Velvet

https://docs.google.com/forms/d/1YU7trtPhWOrX0bE_FrEJ2wPjEumzi4By7J-CP0Nle9U/edit 6/8
6/11/2021 MARKET SURVEY QUESTIONAIRE OF MARECAKES (CAKE SHOP IN PASUQUIN, ILOCOS NORTE)

12.
When buying a cake, what is the most important aspect?
*

Check all that apply.

Taste/Flavor
Price
Freshness
Appearance/Design
Natural Ingredients
Low in Calories
Other:

13.
How would you prefer your cake to look? *
 Check all that apply.

Minimalist
Fresh flowers
Details made with sugar paste
Naked Cake
Finished in buttercream
Other:

https://docs.google.com/forms/d/1YU7trtPhWOrX0bE_FrEJ2wPjEumzi4By7J-CP0Nle9U/edit 7/8
6/11/2021 MARKET SURVEY QUESTIONAIRE OF MARECAKES (CAKE SHOP IN PASUQUIN, ILOCOS NORTE)

14.
How much would you pay

for a cake for 10 people *

Mark only one oval.

This content is neither created nor

Less than 300

endorsed by Google. Forms
300-600

600 and above

Other:
https://docs.google.com/forms/d/1YU7trtPhWOrX0bE_FrEJ2wPjEumzi4By7J-CP0Nle9U/edit 8/8
RESULTS AND FINDINGS

I. Socio-demographic Profile of Respondents (gender)

As presented in the graph, out of the 45 respondents, 34 (75.6%) of the

respondents

were females, whereas 8 (17.8%) of the respondents were males, and 3 (6.7%) of the

respondents chose not to say. This indicates that a big majority of the respondents of this

survey were females. This confirms that in a community, there are more females than

male.
 II. Socio-demographic Profile of Respondents (age)

As presented in the graph, out of the 43 respondents, 9 (20.9%) of the respondents

were aged 18 years old. 6 (14%) of the respondents were aged 19 years old. 4 (9.3%) of

the respondents were both aged 20 and 21 years old. 3 (7%) of the respondents were aged

25 years old. 2 (4.7%) of the respondents were aged 15, 16, 30, and 42 years old. 1 (2.3%)

of the respondents were aged 17, 23, 26, 27, 35, 38, and 70 years old. This indicates that

the majority of the respondents of this survey belong to 18 years old. This confirms that

there are more teenagers in a community.

Graph 1. Survey question about Do consumers consume/buy cakes

As
shown in the graph above, out of 50 respondents, 100% of the respondents voted

“yes” to the question “Do you consume/buy cakes”. Cakes play an important role in every

life of a person. From symbolizing sharing and generosity, to indicating the climax of an

occasion, cakes have found a special place in the heart of every celebration including

weddings, birthdays, big events, etc. We found out that people tend to consume/buy cakes,
they love eating cakes, it makes them happy in some ways.

Graph 2. Survey question about How often people buy/consume celebration cakes in

a month

As
shown in the graph above, out of 50 respondents, 82% of the respondents voted

“1-2 times”. 8% of the respondents voted “3-5 times” and “more than 5 times”. And 2%

of the respondents voted “never”. Cakes are not just an absolutely delicious treat to

satisfy your sugar cravings, they're also a great way to celebrate many various occasions

as they bring people together and make them happy. We found out that people tend to

buy/consume celebration cakes 1-2 times in a month.

Graph 3. Survey Question about When do consumers buy cakes

As shown in the graph above, out of 50 respondents, 92% of the respondents voted

“birthday”. 22% of the respondents voted “weekend/holidays”. 18% of the respondents

voted for a “festive occasion”. 10% of the respondents voted “wedding”. And 2% of the
respondents voted for “stress days”. Cakes are not just limited to birthdays and holidays,

they have the power to grace absolutely any occasion. From weddings, baby showers,

success parties, promotions, farewells to festivals like Christmas and New Year, cakes are

an integral part of every celebration. We found out that the majority of the respondents to

this survey question belong to birthdays.

Graph 4. Survey question about Do consumers order cake in advance before the
event

As shown in the graph above, out of 50 respondents, 68% of the respondents voted
“yes” and 32% of the respondents voted "no" to the survey question. When it comes to an

event or party, buying a cake is one of the tedious jobs because you need to order a cake

beforehand and go to the shop to collect it before the event starts. Sometimes, you could

forget to collect the cake on time, as you are busy with the event. This creates some

unwanted stress and tension instead of celebrating the party in the best way. We found out

that people tend to order cake in advance before the event for them not to forget it and

they can enjoy the event without worrying of not having a cake on the occasion.

Graph 5. Survey Question about the Delivery Availability a Crucial factor in your

decision to buy/order a cake

 As shown in the pie chart above, 27 respondents voted “yes” and 23 voted “no” on

the question “Is the delivery availability a crucial factor in your decision to buy/order a

cake?”. Taking good control of the delivery process in order to make sure that the product

is delivered to the customers on time. Respondents confirm that the delivery availability is

a crucial factor in your decision to buy/order a cake.

Graph 6. Survey about Where do usually buy Cakes from

As shown in the graph above, Bakery accumulated 40% of the respondents’ votes.

Supermarkets accumulated 14% of the respondents’ votes. Local Cake Shop accumulated

52% of the respondents’ votes. Small business owners (personalized) accumulated 52% of

the respondents’ votes. Cakes are and have always been an integral part of almost every

occasion. We found out that they usually buy cakes in Local cake shops and small

business owners (personalized).

Graph 7. Survey about the Flavors do you Prefer in buying cakes

As shown in the graph above, Chocolate accumulated 64% of the respondents'

votes. Vanilla accumulated 30% of the respondents’ votes. Coffee accumulated 20% of the

respondents’ votes. Yema accumulated 74% of the respondents’ votes. Red Velvet

accumulated 14% of the respondents’ votes. German Chocolate accumulated 2% of the

respondents’ votes. Mocha, Ube, Mango accumulated 2% of the respondents’ votes. Ube

accumulated 2% of the respondents’ votes. Mocha accumulated 2% of the respondents’

votes. Carrot accumulated 2% of the respondents. Flavorings are used to enhance, add to

or change the taste of the base product, be it cake, cookies, sauces, yeast dough, pastries,

candies, and others. Flavorings can come from extracts, emulsions, oils, compounds,

powders, spices and herbs. We found out that the majority of the respondents of this

survey question belong to “Yema Flavor”

Graph 8. Survey about the most important aspect of a cake.

As shown in the graph above, Taste/Flavor accumulated 88% of the respondents’

votes. Price accumulated 58% of the respondents’ votes. Freshness accumulated 38% of
the respondents’ votes. Appearance/Design accumulated 44% of the respondents’ votes.

Natural Ingredients accumulated 16% of the respondents’ votes. Low in Calories

accumulated 14% of the respondents’ votes. We found out that the majority of the

respondents of this survey belong to the Taste/Flavor of the cake.

Graph 9. Survey about the prefer look of the cake

As shown in the graph above, Minimalist accumulated 72% of the respondents’

votes. Fresh Flowers accumulated 14% of the respondents’ votes. Details made with

sugar paste accumulated 20% of the respondents’ votes. Naked Cake accumulated 12%

of the respondents’ votes. Finished in buttercream accumulated 16 % of the respondents’

votes. In this survey the majority of respondents answered that the prefer look of the cake

is Minimalist.

Graph 10. Survey about the amount to pay for 10 people.

 As shown in the pie chart above, 70% of the respondents answered 300-600 and

18% of the respondents answered 600 and above and 12% of the respondents answered

less than 300 on the question “How much would you pay for a cake for 10 people?”. In

this survey the majority answered that the amount of the cake that they paid for 10 people

is 300-600 pesos.

Name: Jerome Manayan

Address: Brgy. 20 Cabisuculan, Vintar,

Ilocos Norte

Age: 19

Birthday: September 07,2001

Birthplace: Vintar, Ilocos Norte

Father: Jojo Manayan

Mother: Grace Manayan

Education

Elementary: Cabisuculan-Columbia Elementary School

Secondary: Bacarra National Comprehensive High School – JHS

Strand and Track: Accountancy, Business and Management - Academic Track

Name: Florence Mae D. Andres

Address: Brgy.16, San Roque II, Bacarra,

Ilocos Norte

Age: 18

Birthday: September 21, 2002

Birthplace : Laoag City, Ilocos Norte

Father: Lucas R. Andres

Mother: Vilma M. Domino

Education :

Elementary: Santo Cristo Elementary School

Secondary: Bacarra National Comprehensive High School - JHS Strand and

Track: Accountancy, Business and Management- Academic Track

Name: Joyce Ann Asuncion

Address: Brgy. 18 Abkir Vintar, Ilocos Norte

Birthday: March 08, 2003

Birthplace: Lasam, Cagayan

Father: Rommel Asuncion

Mother: Maryann Asuncion

Education

Elementary: Santo Cristo Elementary School

Secondary: Bacarra National Comprehensive High School - JHS

Strand and Track: Accountancy, Business and Management - Academic Track

Name: Jemica R. Galinato

Address: Brgy.32, Corocor, Bacarra,

Ilocos Norte

Age: 17

Birthday: July 14, 2003

Birthplace: Bacarra, Ilocos Norte

Father: Franklin A. Galinato

Mother: Johnilyn R. Galinato

Education

Elementary: Cabulalaan Elementary School

Secondary: Bacarra National Comprehensive High School - JHS Strand and

Track: Accountancy, Business and Management - Academic Track

Name: Dolly Ann I. Pedro

Address: Brgy.15, Bacarra, Ilocos

Norte

Age: 18

Birthday: December 26, 2002

Birthplace: Santa Cruz, Ilocos Sur

Father: Dominador Pedro

Mother: Josefa Pedro

Education:
Elementary: Santo Cristo Elementary School

Secondary: Bacarra National Comprehensive High School - JHS Strand and

Track: Accountancy, Business and Management - Academic Track

Name: Kasandra Claire Pedronan

Address: Brgy. 24 Macupit, Bacarra, Ilocos Norte

Birthday: February 26, 2003

Birthplace: Bacarra

Father: Noel Pedronan

Mother: Clarita Pedronan

Education

Elementary: Macupit Elementary School

Secondary: Bacarra National Comprehensive High School – JHS Strand and

Track: Accountancy, Business and Management - Academic Track

Name: Christine Joy Ramos

Address: Brgy. 24 Macupit, Ilocos Norte

Birthday:April 23, 2003

Birthplace: Bacarra, Ilocos Norte

Father: Manuel Ramos

Mother: Nonita Ramos

Education

Elementary: Macupit Elementary School

 Secondary: Bacarra National Comprehensive High School - JHS Strand and

Track: Accountancy, Business and Management - Academic Track

Name: Sheanne Mhyaxle Ratuita

Address: Brgy. 17 Sto. Cristo Bacarra,

Ilocos Norte

Birthday: July 26, 2003

Birthplace: Laoag City, Ilocos Norte

Father: Sherwin Bobby R. Queja Sr.

Mother: Marjorie R. Queja

Education

Elementary: Pasuquin Central Elementary School

Secondary: Ilocos Norte Agricultural College - JHS

Strand and Track: Accountancy, Business and Management - Academic Track

Name: Estefanie C. Rodriguez

Address: Brgy. 40 Buyon Bacarra, Ilocos

Norte

Age: 18

Birthday: September 28, 2002

Birthplace: Bacarra

Father: Eduardo Q. Rodriguez

Mother: Ofelia C. Rodriguez

Education

Elementary: Buyon Elementary School

Secondary: Bacarra National Comprehensive High School - JHS

Strand and Track: Accountancy, Business and Management - Academic Track

Name: Celive Joy D. Sienda

Address: Brgy. 21 Libtong, Bacarra, Ilocos Norte

Age: 18

Birthday: February 23, 2003

Birthplace: Batac City, Ilocos Norte

Father: Johny T. Sienda

Mother: Cristina D. Sienda

Education

Elementary: Nambaran Elementary School

Secondary: Bacarra National Comprehensive High School - JHS Strand and

Track: Accountancy, Business and Management - Academic Track