Company name: SunCycle

Country the business operates: Australia, Sydney

Product: Sustainable bicycle-sharing service with solar-powered modern bicycles

Key Features of the product:

● Emission-Free Travel: SunCycle operates on electricity, ensuring a clean and green
commute with zero emissions. Say goodbye to the pollution associated with
traditional transportation methods.
● Silent Riding Experience: Enjoy the tranquility of your surroundings with SunCycle's
noiseless operation. Say hello to a peaceful and calming commute through the vibrant
streets of Australia.
● Solar-Powered Charging: Even in cloudy weather, SunCycle thrives. Our bicycles are
equipped with solar-powered charging technology, harnessing the abundant sunlight
in Australia to keep you moving, rain or shine.
● Cost-Effective Operation: SunCycle is not only environmentally friendly but also
wallet-friendly. The cost per distance is remarkably low compared to other
transportation alternatives, making it an economical choice for your daily commute.
● Pedal-Powered Option: Harness the power of your own energy with the pedal-assist
feature. Whether you want to cruise effortlessly or get a good workout, SunCycle
adapts to your preferred mode of travel.
● Easy Assembly and Maintenance: SunCycle's design is as user-friendly as it gets.
With fewer parts, our bicycles can be easily assembled and disassembled, simplifying
maintenance tasks. Spend less time on repairs and more time enjoying the ride.

Benefits:
● Traffic Congestion Relief: Beat the traffic and enjoy a smooth and swift journey,
especially during peak hours.
● Environmental Impact: Make a positive contribution to the environment by choosing
a transportation option that leaves no carbon footprint.
● Cost Savings: Save on fuel costs and expensive maintenance associated with
traditional vehicles.

Use Cases:
● Daily Commute: Effortlessly navigate through busy city streets and arrive at your
destination in style.
● Leisure Rides: Explore Australia's scenic landscapes with SunCycle, combining
fitness with fun.
● Tourist Exploration: Tour the vibrant cities and tourist spots, soaking in the culture
while reducing your carbon footprint.

Technical Specifications:
 Wheels
● Diameter = 0.7 meters
● Two wheels provide 0.6 meter squared space for solar panel
● Made from a material that is resistant to sunlight
Solar Panel
● 0.6 meter square
● Can produce about 150 watts per hour
Battery

● 13 volts 15ah battery

● Capacity = 195 watts
● Can provide enough energy for 20-30 miles per charge depending on the terrain and
riding conditions.

How to Use:

For Individual Users:

Unlock the Bike:

● Open the SunCycle app on your smartphone.
● Locate and select the nearest available bike on the map.
● Use the app to unlock the bike.
Adjust the Seat and Handlebars:
● Once the bike is unlocked, adjust the seat and handlebars to your comfort
level.
Choose Your Preferred Mode:
● Select your preferred mode of travel:
● Electric Mode: Enjoy a smooth, effortless ride powered by the electric
motor.
● Pedal-Assist Mode: Harness the power of your own energy with the
pedal-assist feature.
● Combination Mode: Combine electric and pedal-assist modes for a
customized experience.
Enjoy the Ride:
● Start pedaling or use the electric throttle, depending on your chosen mode.
● Cruise through the city streets, enjoying the emission-free and silent riding
experience.

For Bike-Sharing Service:

Locate a SunCycle Bike:

● Open the SunCycle app to view the map of available bikes in your area.
● Find a nearby bike and note its identification number.
Unlock the Bike:
● Scan the QR code on the bike using the SunCycle app.
● Follow the prompts on the app to unlock the bike.
Adjust the Bike:
 ● Before riding, ensure the seat and handlebars are adjusted to your comfort.
Choose Your Mode:
● Select your preferred mode based on your preference and journey
requirements.
Ride Responsibly:
● Obey traffic rules and guidelines for safe riding.
● Be considerate of pedestrians and other road users.
End Your Ride:
● Once you reach your destination, park the bike in a designated SunCycle
parking area.
● Lock the bike using the app to end your ride.
Maintenance Reporting:
● If you notice any issues with the bike during your ride, report them through
the SunCycle app.
● Our team will promptly address maintenance needs to ensure a smooth
experience for the next user.

Maintenance and Care:

Regular Cleaning:
● Wipe down the bicycle with a damp cloth regularly to keep it clean and
presentable.
Battery Maintenance:
● Follow the provided guidelines for battery care to optimize performance.
Quick Assembly/De-assembly:
● If you need to assemble or disassemble the bike, refer to the user-friendly
instructions provided.

Target market
● Daily Commuters: Individuals who rely on daily transportation for work or
education.
● Fitness Enthusiasts: People interested in incorporating exercise into their daily
routines.
● Urban Explorers: Those who enjoy exploring the city and its surroundings.
● Environmentally Conscious: Individuals who prioritize eco-friendly choices and
sustainable living.
● Tech-Savvy: Those comfortable using smartphone apps for daily tasks and
navigation.

1. Product:

Features:

● Emission-Free Travel: SunCycle employs cutting-edge electric motor technology

similar to that used by Tesla, ensuring a clean and green commute with zero
emissions.
 ● Silent Riding Experience: Inspired by electric car manufacturers, SunCycle's
noiseless operation is comparable to the serene experience provided by luxury electric
vehicles.
● Solar-Powered Charging: SunCycle integrates solar-powered charging technology
pioneered by companies like Voltaic Systems, ensuring bikes can thrive even in less
sunny weather conditions.
● Cost-Effective Operation: Following the example of cost-effective electric vehicles
like the Nissan Leaf, SunCycle provides a remarkably low cost per distance, making it
an economical choice for daily commuting.
● Pedal-Powered Option: Similar to popular e-bike models like those from Bosch,
SunCycle offers a pedal-assist feature, allowing users to choose between electric and
manual modes for a versatile travel experience.
● Easy Assembly and Maintenance: Taking cues from the simplicity of assembly in
companies like IKEA, SunCycle's user-friendly design allows for easy assembly and
maintenance, reducing downtime and hassle for users.

2. Price:

SunCycle adopts a competitive pricing strategy, positioning itself as an affordable and cost-
effective alternative for urban transportation. Pricing considerations include:

● Affordability: Following the strategy of budget-friendly electric scooters like those

from Xiaomi, SunCycle positions itself as an affordable and accessible option for a
wide range of customers. Comparable to the pricing strategy of Xiaomi's M365
electric scooter, SunCycle aims to offer quality electric bikes at a competitive price
point.
● Value for Money: Emphasizes the economical nature of electric bike travel,
highlighting the low cost per distance as a significant benefit. Drawing inspiration
from the value proposition of the Renault ZOE electric car, SunCycle aims to deliver
a cost-effective solution for daily commuting, offering long-term savings for users.
● Subscription Plans: Drawing inspiration from successful subscription-based models
like those of Bird and Lime, SunCycle introduces subscription plans offering
incentives and discounts for frequent riders. Similar to Bird's monthly rental option or
LimePass, SunCycle's subscription plans encourage regular use and provide cost
savings for committed users.
● Flexible Pricing: Borrowing from ride-sharing platforms like Uber, SunCycle
implements dynamic pricing models, offering discounts during off-peak hours to
encourage usage. Similar to Uber's surge pricing during peak times, SunCycle adjusts
pricing to incentivize usage during less busy periods, optimizing bike availability for
users.

Pay options:

Pay-As-You-Go:
● Ideal for occasional users.
● Approximately $2 per ride, offering flexibility without commitment.
Weekly Explorer Plan:
● For those who ride a few times a week.
● Priced at $8 per week, providing a cost-effective option for short-term usage.
Monthly GreenCommute Pass:
 ●
Perfect for daily commuters and frequent riders.
●
Priced at $25 per month, offering unlimited access to SunCycle bicycles,
making it the most economical choice for regular users.
Family EcoBundle:
● Tailored for families or multiple users.
● Approximately $40 per month, allowing multiple family members to enjoy the
benefits of SunCycle with a shared plan.

3. Place:

● Location Strategy: SunCycle strategically places bikes in high-traffic areas, urban

hubs, and near public transportation nodes to maximize accessibility.
● Bike-Sharing Stations: Following the model of bike-sharing services like Divvy in
Chicago, SunCycle establishes dedicated bike-sharing stations throughout the city for
convenient pick-up and drop-off.
● Manufacturing Facility: The state-of-the-art manufacturing facility is located in
Wollongong (68 km from Sydney), equipped with advanced technology to ensure
efficient production and stringent quality control.
● Partnerships: Collaborates with local businesses, universities, and city authorities to
expand the distribution network and enhance visibility.
● Online Presence: Taking a cue from the success of ride-sharing apps like Lyft,
SunCycle utilizes a user-friendly app and website for bike location, booking, and
payment processes.

4. Promotion:

● Digital Marketing: Following the success of e-scooter companies like Bird,

SunCycle implements a robust digital marketing strategy, including social media
campaigns, search engine optimization (SEO), and online advertising to reach a wide
audience.
● Influencer Collaborations: Drawing inspiration from the collaboration between
fitness influencers and Peloton, SunCycle engages with local influencers and
advocates for eco-friendly living to promote the brand among their followers.
● Participation in Events: Similar to the participation of Tesla in auto shows,
SunCycle actively participates in local events, fairs, and community gatherings to
increase brand awareness.
● Promotional Offers: Taking a page from the success of food delivery apps like
DoorDash, SunCycle introduces promotional offers, discounts, and referral programs
to incentivize new users and retain existing ones.
● Public Relations: Emulating the positive media coverage garnered by sustainable
brands like Patagonia, SunCycle establishes positive relationships with the media,
emphasizing the environmental and cost benefits of its electric bikes.