fresh & awesome

A unit of Spectra Cuisines Pvt. Ltd.

G u rga o n | Va ra n a s i | Ko l ka ta | I n d i ra p u ra m

Sp ctra Cuisines
 Seamless Business
Plan
Regular marketing &
promotions support
FOFO &
FOCO Model
100% transparency

Full operations
support

Vast growth potential

Introduction
Shawarma House is a pioneer in bringing International street-food to India,
serving the best Middle-Eastern street delicacies. Offering quality Shawarma,
with a clean, hygienic and quick-service using fresh ingredients. The menu
includes Shawarma wraps, Hashweh Rice, Falafels, Salad, Hummus and
Platters.

Unique Selling Point: Variety, Affordable Price and Fresh & Awesome.

Brand Values: Quality, Service, Cleanliness & Value.

Brand Vision
To be a leading brand in the Middle-Eastern, Quick - Service - Restaurant set-
up by providing high-quality, fresh ingredients and an awesome experience at
the best price in India.
 Proposed Outlet Model
Brand Standard toolkit that provides guidelines for how the brand is expressed in communication—for example, proper use of the logo,
approved typefaces, colors, tag lines, and other messaging.
Getting Supply Chain Up and Running in new areas.

Hiring and Training the right team, and seeding with experience staff.

Converting recipes into portable format for consistent production and taste.

Setup for future proofing and driving traffic from all social platform gradually to our own web identity.

The Outlet will be designed, launched and market by the company

100% percent online and server base system for transparency

Realtime access to sales and other important reports on daily basis

Complete training on Product and Process will be provided by the company

Selection of Complete team with there respective pay out will be done and decided by the company

Vendor finalizations and the vendor contracts will be managed and done by the company

Contracts with all the Online food delivery portals will be done by the company ( Zomato, Swiggy etc )
 Franchise set up cost
Full Setup Reduced Setup
ELEMENTS Minimum Maximum Minimum Maximum
Total Built Up Area 250 400 250 400
Centre Furnishing / Improvement etc.(As
per owner) Rs. Rs.
Ceiling / Flooring / Painting
Furniture / Fixtures / wood work /
Electrical equipments & fittings & lighting 3,50,000 5,00,000 3,50,000 5,00,000
Stainless steel work
Signage (Interior/Exterior) Investment
Equipments

Kitchen Equipment and Setup 11,50,000 13,50,000 8,00,000 9,00,000

Computer, POS Hardware, Software 1,00,000 1,00,000 1,00,000 1,00,000
Air Conditioner (AHU part of Interior Costs)
Outlet Setup Cost For Single Unit –
CCTV (Part of Interior Costs) INR 24,50,00 - 28,00,000
Bike (4) 2,00,000 2,00,000 2,00,000 2,00,000
LCD's (Part of Interior Costs)
Misc items ( Telephone, Internet, EDC, Staff 50,000 50,000 50,000 50,000
Business Establishment & Others
License and Establishment
Launch Expenses
preopening marketing
expenditure 1,00,000 1,00,000 1,00,000 1,00,000
Total Financial Requirement for Setup 19,50,000 23,00,000 16,00,000 18,50,000

Franchise Fees*(Staff Training,Interior

Setup support, Management Fee & 5,00,000 5,00,000 5,00,000 5,00,000
Marketing Support

TOTAL PROJECT COST 24,50,000 28,00,000 21,00,000 23,50,000

GST Extra

* Franchisee fee includes:

1 Staff training
2 Interior Setup support
 Summary

The freshness of its ingredients and simplicity of its preparations has made Lebanese one of the most
demanded cuisines in India. Shawarma House being one of the pioneers with 6 years in the market, in the
QSR segment has established a commendable market – share as we continue to grow. Below are a few
important numbers for the decision making process for our potential franchisee.

Area Required 250 - 400 Sq.ft

Total Cost 24,50,000 - 28,00,000 INR
Franchisee Fee Included in the total cost
Royalty Fee 6%
 Product

Chicken Shawarma Wrap

House Special Non- Veg Platter Kafta Kebab(Lamb/Chicken)

Hummus and Pita Meat on a Stick Hashweh Rice(Veg/Chix/Prawns)

Grilled Prawns Shawarma Burger Salads

Food & Beverage Menu
Outlet Images
Uniforms
Opportunity
ü Middle-eastern is a widely recognized cuisine with great market potential.
ü Fresh & High Quality ingredients used for guests to have a healthy & awesome experience.
ü Variety of vegetarian & non-vegetarian options.
ü Huge potential for Quick- Service- Restaurants model.

Product Positioning
Providing fresh and healthy food for an awesome customer experience - “Fresh & Awesome”. A food chain which has all the
freshness of meat, veggies, salads, breads and a wonderful taste which is hard to get in the market for the best price.

Roadmap
Shawarma House is a product oriented brand, selling the most popular products among the Lebanese menu. Keeping in line
with the Brand Vision to give fresh, healthy and awesome options to munch anywhere.

Currently in Gurgaon and with new outlets in Kolkata, Varanasi and Indirapuram. The plan is to open outlets all over the
country, with focused approach for Metro-cities and eventually go global.
 Journey
Established with sheer passion for good food, Shawarma House opened doors in June, 2012 under Spectra Cuisines Pvt Ltd.

Concept curated and lead by an industry veteran with over 20 years of hospitality consultancy and entrepreneurial experience.

A professionally managed restaurant with set Standard Operating Processes and nominated at the Big F Awards under “Best
Mediterranean Cuisine” category, 2018.

The timeless taste of Lebanese cuisine has helped Shawarma House establish a strong market-presence in the past 6 years by
becoming a preferred brand.

The Brand also launched its Franchisee operations and successfully opened outlets in Kolkata, Varanasi and Indirapuram in
2018.

Has Strong online presence, with it own Online ordering website and application in place.
 Core Team

RAJAN NEGI NAVNEET NAGPAL HUSAN KANDOL

ASSOCIATE CONSULTANT- PRINCIPAL CONSULTANT & FOUNDER HEAD OF BRAND DEVELOPMENT
KITCHEN & FACILITIES
PLANNING

NIKHIL CHOPRA PREETI SHARMA NIPUN BHASKAR

CHEF-TRAINING & DEVELOPMENT HEAD FINANCE GENERAL MANAGER- OPERATIONS
 Marketing Strategy
Using a multi-market strategy for Shawarma House to cover segments including children, family, teen & young adults and
budget customer. Every segment has its own marketing mix. The purpose is to target every possible customer segment to
increase and maintain revenue for Shawarma House.

Online
Partnering with multiple social platforms to direct orders to the outlets based on their location. Zomato, Swiggy, Uber Eats,
Our website & App. It helps us cover critical mass in the areas and generate new business with lesser promotions
investment.

Offline
Because of type of cuisine Lebanese is, customers love to eat off the grill. 40% of sales comes from walk ins. Offline
campaigns promoted at the outlet to create the buzz and attract more customers.

POS Partner Marketing Partner

 Online Visibility

FACEBOOK INSTAGRAM ZOMATO

 Husan Kandol - +91 7011914005
Husan.kandol@spectracuisines.com

GURGAON. VARANASI. KOLKATA. INDIRAPURAM