A REPORT ON

INDUSTRIAL ATTACHMENT/EXPERIENTIAL LEARNING

PROGRAMME
(GAE-473/474)
At
INTERNATIONAL TRACTORS LIMITED SONALIKA
(ARGROVISION TRACTORS AND EQUIPMENTS)
(1st Oct 2023 to 23rd Feb 2024)
Submitted by
Mr. DURGESH MANOHAR PARDESHI
Reg. No.:- EJ-19/2020

(In partial fullfillment of the requirement)

For the degree of BACHELOR OF TECHNOLOGY In
AGRICULTURAL ENGINEERING

Submitted to
DEPARTMENT OF FARM MACHINERY AND POWER
ENGINEERING
Dr. ULHAS PATIL COLLEGE OF
AGRICULTURAL ENGINEERING AND TECHNOLOGY,
JALGAON
Affiliated to
(Mahatma Phule Krishi Vidyapeeth, Rahuri)

Duration: 20Weeks
 CERTIFICATE

This is to certify that Mr. DURGESH MANOHAR PARDESHI (EJ-19/2020) has successfully
completed 20 weeks Industrial Attachment / Experiential Learning
Programme in AGROVISION TRACTORS AND EQUIPMENTS, (ITL SONALIKA)

from (1st Oct 2023 to 23rd Feb 2024)

Name: Prof. P. A. Yadav

Designation: Coordinator Member Head of the
In-Plant Training Secretary Department/Section
and Chairman

Dr. P. R. Sapkale

Principal

ACKNOWLEDGEMENT
 I express our deepest sense of gratitude and humble indebtedness toward
Honourable Dr Ulhas Patil, President of Godavari Foundation, for his Insight,
inspiration, constant encouragement and support.
With great veneration and devotion, I express my heartiest thanks to Dr P. R.
Sapkale, Principal, Dr Ulhas Patil College of Agricultural Engineering and Technology,
Jalgaon, Prof. P. A. Yadav, Training and Placement Officer, Dr Ulhas Patil College of
Agricultural Engineering and Technology., Jalgaon for granting permission to take the
Industrial Attachment/Experiential Learning Programme.
I am very much grateful to Prof. K.A. Telang, Head of the Department/Section and
Chairman, Dr L. J. Jawale, Member Secretary, and Prof. S. R. Sapkale, Training and
Placement Coordinator, for his valuable guidance, constructive criticism, just and critical
observation during the research work without whom I could not see my work to
completion.
I am also grateful to Mr. Nilesh Borade, Mr. Pushkraj More, Business Head
Agrovision Tractors, for his valuable guidance. My sincere thanks to all those well-wishers
who have tendered their co-operation directly or indirectly in completing this research
work.
I am very much thankful to Mr. Atul Bonde, Asst. Registrar and all other teaching
and non-teaching staff for their valuable assistance.
I am thankful to my parents for giving me moral support during this 20 week
Industrial Attachment/Experiential Learning Programme.
Finally I would like to thank all the Supervisors and the workers for their helping
hand during my entire training period.
My thanks would not be incomplete without my friends and all other who assisted
me directly or indirectly for the constant encouragement.

DURGESH MANOHAR PARDESHI (EJ-19/2020) ……………………………………….

 DECLARATION

I hereby declare that the work done and observed in company of “INTERNATIONAL
TRACTORS LIMITED SONALIKA” has been incorporated as “20 weeks Industrial
Attachment/Experiential Learning Programme Report”. The work embodied or part of there
has not been submitted for any other degree or diploma of any University, nor the data have
been derived from any report/publication of any University or Scientific Organization. The
sources of materials used and all assistance received during the course of training have been
duly acknowledged.

Place: Jalgaon

Date:

DURGESH MANOHAR PARDESHI (EJ-19/2020) ………………………………

 TABLE OF CONTENTS

Sr.
CONTET Page No.
No.

CERTIFICATE i
ACKNOWLEDGEMENT ii
CANDIDATE DECLARATION iii
TABLE OF CONTENTS iv-v
LIST OF TABLES vi
LIST OF FIGURES vii-viii
LIST OF PLATES ix
LIST OF ABBREVIATIONS x
1. INTRODUCTION 1-6
1.1 Indian tractor industry 1
1.2 History of tractor industry 1
1.3 Introduction of Sonalika group 2
1.4 History of Sonalika group 2-3
1.5 Organization structure 4
1.6 Plant Location
1.7 Training location 5

1.8 1.1 Details Table Information about Agrovision

Tractors and Equipments, Dindori
1.9 Reporting at dealership 5
1.10 Objectives 6
2. WORK SCHEDULE 7-9
3. DETAILS OF WORK 10-36
3.1 Company tractor models 10
3.2 Specifications of Sonalika tractor model. 11-19
3.3 Activities focused in training program. 20-30
3.4 Work accomplishment 31-36
4. OUTCOME 37
5. SUMMARY 38-39
6. REFERENCES 40
 LIST OF TABLES

Table Title Page

No. No
1.1 Detail Information of Guruprasad Tractors, Latur 5
2.1 Training schedule 7-9
3.1 Specifications of Sonalika2216 4WD. 11
3.2 Specifications Sonalika 2516 4WD 12-13
3.3 Specifications of Sonalika 3016 4WD 14-15
3.4 Specifications of Sonalika 4215 16-17
3.5 Specifications of Sonalika 4515 18-19
3.6 Specification of Sonalika 5015 20
3.7 Specification of Sonalika 5024 21
3.8 Specification of Sonalika 5724
3.9 Specification of Sonalika 6024
3.10 Specification of YM 342A
3.11 Specification of YM 348A
3.12 Total customer visited 22
3.13 Prospects interested to purchase tractor (Hot) 22

3.14 Prospects interested to purchase tractor (Warm) 23

3.15 Prospects interested to purchase tractor (Cold) 23
3.16 List of Villages of Bazar Dispaly 25
 LIST OF FIGURES

Figure No. Title Page

No.
1.1 Organization structure of company 4

3.1 Sonalika 2216 22WD 10

3.2 Sonalika 2516 4WD 12

3.3 Sonalika 3016 4WD 14

3.4 Sonalika 4215 16

3.5 Sonalika 4515 18

3.6 Sonalika 5015

3.7 Sonalika 5024

3.8 Sonalika 5724

3.9 Sonalika 6024

3.10 Yanmar342A(4WD)

3.11 Yanmar348A(4WD)

3.12 DMS Home page 29

3.13 Flow chart of sale process 31

3.14 Flow chart of cycle of business 32

3.15 Flow chart of bank Loan Process 33-34

3.16 Flow chart of finance loan process 34-35

 LIST OF PLATES

Plate Title Page

No. No.
1.1 Office of Agrovision Tractors and Equipments 5
3.1 Customer visit 21
3.2 Bazar Display 24
3.3 Village stall campaign 26
3.4 Delivery of Sonalika 2516 tractor 27
 LIST OF ABBREVIATIONS

ADDC Automatic draft and depth control

Amp Ampere
Cc Cubic Centimeter
Cm Centimeter
cm2 Centimeter of the square
Eg Example
SEAL Sonalika Employees Ancillaries
SIFM Sonalika Institute of Farm Mechanization
ITL International Tractor Limited
EPI Epicyclical reduction
DMS Dealer management System
Etc Etcetera
Fig. Figure
Hp Horse power
Hr Hour
Kg Kilogram
Kmph Kilometer Per Hour
L Liter
M Meter
MF Messy Ferguson
NH New Holland
No. Number
Pvt. Ltd. Private Limited
Rpm Revolution per minute
USA United State America
 I. INTRODUCTION

1.2 Indian tractor industry an overview

The Indian tractor industry is the largest industry in the world, accounting one third
of global production. The other major tractor markets in the world are China and the USA.
Volume growth in the tractor industry in the past four decades shows a Compound Annual
Growth Rate (CAGR) of ten percent, despite seasonal variations that cause changes in
tractor demand and subsequently impacting industry volumes.
 TheIndiantractorindustryisthelargestintheworldandaccountsforonethird of
the global production.
 Major players include M&M Ltd, Tractor and Farm Equipment
Ltd, International Tractors Ltd, Punjab Tractors Ltd and John
Deere.
 93% of the demand comes from 12 major states, of which UP is
the largest market.
 The Major export markets for Indian tractor industry are USA and China.

 The share of high HP segment (>40 HP) tractors in the total sales
(including exports) has been rising and this trend is expected to
continue.

1.3 History of Indian tractor industry

Indian Tractor Industry developed in 1945 to 1960 because of the War surplus
tractors and bulldozers were imported for land reclamation and cultivation in 1940's. In
1951 there were 8,500 tractors in use, 20,000 in 1955 and 37,000 by 1960. Local
production began with five manufacturers in 1961 producing a total of 880 units per year.
Eicher, Gujarat Tractors, TAFE, ESCORTS, M&M, ITL are the major tractor
manufacturers. During 1965 this has increased to over 5000 units per year and the total in
use had risen to over 52000. In the year 1970 annual production has exceeded 20000.

1.4 Introduction of Sonalika group

Sonalika Tractors is an Indian agricultural machinery manufacturer. The company

was founded in 1995 in Punjab, India. It is the 3rd largest manufacturer of tractors in India,
with the capacity to produce 3.00,000 tractors a year, as of June 2017. The company has
 become the No.1 company in exports from India selling 35,000 tractors in FY 2021-2022
and is active in 150+ countries. It manufactures tractors ranging from 20 HP to 125
HP. The company is operated by International Tractors Limited, the flagship firm
of Sonalika Group.

Sonalika Tractors wields about 11.7% market share of the Indian tractor
industry. Sonalika Group owns a 70 per cent stake in the company while Japanese diesel
engine manufacturer, Yanmar hold 30 per cent stake. It was selected for the 'Champions of
Change' 2017 programme organised by Niti Aayog.

1.5 History of Sonalika group

The brand Sonalika Tractors is owned and operated by International Tractors

Limited, which was incorporated in 1969. It was founded by Lachhman Das Mittal. It sold
its first tractor in 1996. International Tractors Limited was incorporated on 17 October 1987
and began manufacturing tractors named as Sonalika designed by Central Mechanical
Engineering Research Institute (CMERI).

The Vice President of India, Bhairon Singh Shekhawat symbolically handing over
Sonalika tractors gifted by India to Armenia at his meeting with the Armenian Minister of
Agriculture, Davit Lokyan in Yerevan on October 7, 2005

In 2000, Renault Agriculture, a French tractor maker, acquired a 20% stake in the company
for 80 million francs (equivalent to $11.4 million in 2000) and formed a Sonalika-Renault
joint venture to market its tractors worldwide.

After tie-up with Renault Agriculture, the company started producing licensed
Renault tractors under the Renault Sonalika International. However, the tractors are
marketed under 'Sonalika' brand name while it is marketed under the 'Sonalika' brand name
in India. In August 2005, Sonalika bought back its stake from Renault when Renault
Agriculture was acquired by Germany's Claas Motors. In October 2005, Yanmar,
a Japanese company, acquired a 12% stake in Sonalika Tractors.

In October 2012, the Blackstone Group bought a 12.5 per cent stake in the company
for ₹520 crore. The investment from Blackstone made the company valued at ₹4,200 crore
in 2012. The market share of Sonalika Tractors was also increased from 7.8 per cent (in
2011) to 9.9 per cent in 2013. The company launched a heavy range air-conditioned tractor
 series called World track 90 in June 2013. In December 2016, Yanmar bought 18 per cent
stake in Sonalika for about ₹1,600 crore. Currently, it owns a 30 per cent stake in the
company after Blackstone exit.

Sonalika has the world's largest tractor manufacturing facility, in Hoshiarpur, Punjab. It is
spread across 85 acres of land and has all manufacturing facilities, from the engine to
assembly. The plant has a production capacity of 3,00,000 tractors annually. In May 2017,
the then Chief Minister of Punjab, Amarinder Singh, inaugurated the integrated tractor
manufacturing unit of Sonalika.

The Hoshiarpur plant is also equipped with a robotic paint facility, which was introduced for
the first time in the Indian tractor industry. Sonalika has assembly plants
in Brazil, Iran, Argentina, Algeria and Cameroon.

1.6 Organization structure

Sonalika tractors works with various divisions such as research and development, HR,
Sales and marketing, retail and service. All the division work to provide good product and
service to customer. The organizational structure of marketing division of Sonalika tractors is
given below.

Chairman (Shri. L. D. Mittal)

Vice chairman (Dr. A. S. Mittal)

Service Engineer Marketing Manager

(Mr. ) (Mr. )

(Maharashtra 01)

Dealer T. M FSO
(Mr. Nilesh Borade) (Mr. Yogesh Nagre) (Mr. Pradip Khedkar)
(Mr. Pushkraj More)

Fig 1.1 Organizational Structure of Company

1.7 Plant location

International Tractors Limited,

Vill. Chak Gurjran, P.O. Piplanwala, Jalandhar-
road, Hoshiarpur, Punjab, (India) 146022.
sonalika@sonalika.com

1.8 Training location

Agrovision Tractors and Equipments,

Nashik Vani road, New market yard,
Dindori, Nashik, Maharashtra, 422202
teamagrovision@gmail.com

1.9 Details Table Information about Agrovision Tractors and Equipments, Dindori

Dealership Name Agrovision Tractors and Equipments

Dealership Sonalika Tractors
Dealers name Mr. Nilesh Borade and Mr. Pushkraj More
Address At-Nashik Vani road, Dindori, Nashik, 422202
Dealership Establishment 11 March 2023
Area under dealership Nashik District
Area Manager Mr. Sandip Zhirpe
Mechanic: 4
Dealership employee data
Salesman: 5
1.1 Details Table Information about Agrovision Tractors and Equipments
1.10 Reporting at dealership.
1.11 Objective of Training

Agriculture is the backbone of the Indian economy and about 70 % is depend on

the agriculture and allied fields. Agriculture Operations like Ploughing, Harrowing,
Harvesting, etc. involves more amount of drudgery. To reduce this drudgery, some
machines such as Tractor, Combine Harvester, Sugarcane Harvester, Power Tiller, etc. are
invented. In India, Tractors are largely used for many agricultural operations. Tractor has
different system such has fuel supply system, brake system, gear system, lubrication
system, etc.
I had completed my 20-week Industrial Attachment/Experiential Learning
Programme at International Tractor Limited Sonalika, Maharashtra to full-fill following
objectives.

1. To study product ranges of Sonalika Tractors.

2. To study models & specifications of Sonalika Tractors.
3. To understand working of dealership.
4. To study customer’s availability, customer’s behaviour, customer’s satisfaction.
5. To learn in the experience of marketing in village.
6. To learn the market condition of all tractor at present situation.
7. To learn and understand the loan/ finance procedure for selling product.
8. To study the marketing sector of Sonalika tractor and other competitors.
II. INTRODUCTION
 III. INTRODUCTION

The 20 Week Industrial Attachment/Experiential Learning Programme is conduct to

enhance the skills, work values, and attitudes of the students in the real world of work. This
serves as an authentic assessment of what it feels like to be working. All student
undergoes1200 hours of training which covers around twenty weeks from October to
February. Student report to work daily depending on the number of work days per schedule
of the company to which they are assigned. Weekly spotting were the students give feedback
to their teachers about their experiences, and also store retooling and mentoring take place.
The students are given the chance to experience first-hand everything that encompasses be
field of work starting from the job and stay there for several month. Likewise, these
companies gave us positive feedback regarding our trainings: responsible, eager to learn
respectful, driven, industrious, cooperative, and adaptable to the work environment.

During training program, the major tasks performed are as follows:

1. Market analysis for ITL Sonalika.

2. Salient features of tractors.
3. Introduction and specification of tractor models.
4. Field activities and demonstration.
5. Participation in Village bazars for data collection and enquiry generation.
6. Marketing of ITL Sonalika.
7. Comparison between Sonalika Tractors with other tractors.
8. Tractor systems:
a. Cooling System.
b. Hydraulic System.
c. Ignition System.
d. Lubrication System.
e. Differential System.