The Client Attraction

Calculator
For Coaches, Consultants,
& Experts…

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The Great Client Attraction

Paradox
If you’re a coach, consultant, or other type of expert, chances are you’re feeling the crunch
of the Great Client Attraction Paradox.

You likely started your business because you wanted the freedom and flexibility of being
your own boss, using your expertise in a way that paid you well and helped others.

Perhaps you had visions of choosing your own hours and having a simple, stress-free
business that gave you BACK your life!

But instead, you’re finding more and more that you’re feeling tired and trapped. Working
long hours. On the rollercoaster of FINDING clients and then DELIVERING for clients. All
while juggling all the things.

And this is where that Client Attraction Paradox really kicks in.

Because you know you WANT more clients.

BUT… more clients equals MORE WORK.

In order to double your income, you have to double the number of hours you’re working
with clients.

And you’re already feeling overwhelmed (maybe you’ve been feeling that way for a while!).

You want and need the extra income new clients will bring… but how can you possibly take
on even more demands for your time?

What’s the secret?

You need to find a way to earn more and work less.

You need to make The Switch.

EARNINGS DISCLAIMER: As we all know - unique experiences and past performances do not guarantee future results. This tool is
for informational purposes only. All referenced testimonials are not intended to be representative of typical results, nor are they
a guarantee or promise of any results - rather individual successes vary and are due to myriad factors such as effort, knowledge,
technique, timing and experience.

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The Leap vs The Switch

The Switch
TRANSITION #2

The Leap Freedom

TRANSITION #2 and
Flexibility
T

Tired
and
Trapped
B

Bright Eyed
and
Bushy Tailed

Most consultants, coaches and experts make The Leap into business but quickly find themselves Tired & Trapped.
How do you make The Switch to find more Freedom & Flexibility? Especially when more clients equals more work!

But, how do you make The Switch?

The very FIRST thing you need to do is to decouple your income from your time...

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Leverage
Decoupling Your Income From Your Time

Whether your schedule as a coach, consultant or expert is currently “maxed out” or not…
while your income is still dependent on how much time you spend with each of your
customers, you’re eventually going to hit your upper limit in terms of what you can earn
and how many people you can serve.

Or worse, you’ll go past that limit and create burnout, stress and even ill-health.

One of the fastest ways to escape being tired and trapped and get more freedom and
flexibility is to find the LEVERAGE points in your business.

And your biggest leverage point as a coach, consultant or other expert is to “decouple” your
income from your time.

The way you do that is by focusing on these 3 pillars of your process:

1. Attract
2. Enroll
3. Deliver

And specifically, it means making The Switch, from working with people “one-to-one” to
finding ways to serve more people at once!

Attract - Contacts to Crowds:

Go from getting clients by referrals only to generating leads and clients from repeatable,
scalable, cold traffic sources.

Enroll - Conversations to Presentations:

Stop relying solely on 1:1 sales calls and use an enrollment presentation (live OR “like-live”)
to bring people into your offers in a more leveraged way.

Deliver - Going from Clients to Cohorts:

Transition from working with clients 1:1 to serving MANY clients at once in group programs
and courses.

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Leverage
The 3 Pillars

1 : 1 : 1

DESIGN ATTRACT ENROLL DELIVER

FREEDOM &
FLEXIBILITY COLD

F F F
FREEDOM and FLEXIBILITY FREEDOM and FLEXIBILITY FREEDOM and FLEXIBILITY

Traffic Presentation Group

KEY LEVERAGE POINT KEY LEVERAGE POINT KEY LEVERAGE POINT

LEVERAGE LEVERAGE
HybridFunnel HybridWorkshop HybridProgram
TM TM TM

T T T
TIRED and TRAPPED TIRED and TRAPPED TIRED and TRAPPED

Contacts Calls 1:1

TIRED & HOT

TRAPPED

You decouple your income from your time by going from

Contacts to Crowds; Conversations to Presentations; and Clients to Cohorts.

But, where do you start?

The very FIRST thing you need to think about is what you’re going to DELIVER. That is,
what you’re going to sell, because that informs EVERYTHING else you do.

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Deliver:
From Clients to Cohorts
Let’s take a look at a calculator so you can see what happens when you decouple your
income from your time and shift from an exclusively 1:1 clients paradigm to serving
multiple clients at once (from Clients to Cohorts) by delivering a Hybrid Group Program.

SCENARIO 1 - TIRED & TRAPPED

Maintain Status Quo - Same Effort / Same $$

• Maintain the status quo
• No Leverage
• Only serving clients on a 1:1 basis
• Income directly linked to hours worked
• No new clients, no extra hours, no extra income
• “Same old, same old”
Keep doing what you’ve always done, keep getting what you’ve always got.

SCENARIO 2 - MORE FREEDOM & FLEXIBILITY

Get Back 21 Days / Make The SAME $$

• Work less
• Create some Leverage
• 50% income from Group Program
• Imagine working 10 hours LESS a week
• And making the SAME income!
• Get back an EXTRA 21 days
The Switch

Don’t simply manage your time, leverage it!

SCENARIO 3 - EVEN MORE FREEDOM & FLEXIBILITY

Get Back 21 Days / Make Extra $60,000

• Work less
• Create even more Leverage
• Scale further
• Shift from 50 to 80+% income from Group Program
• Imagine working 10 hours LESS a week AND making $60,000 MORE!
• Get back an EXTRA 21 days.
Productivity is not just about doing more, it’s about creating more
impact with less work.

SCENARIO 4 - TIRED & TRAPPED AND BURNING OUT

Work Harder / Make Extra $60,000
• Work harder
• No Leverage
• Only serving clients on a 1:1 basis
• The only way to make more is WORK more
• To make an extra $60,000
• Have to put in ANOTHER 42 Days of effort
• But you’re already MAXED out (work weekends??)
You can be so busy earning a living, that you forget to make a life.

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What Could You Do With An

Extra 21 Days This Year?
When you look at these four scenarios, the difference between Tired & Trapped and
Freedom & Flexibility is Leverage. It’s possible to work less and earn more.

Imagine saving 10 hours a week and making the SAME income as you are now.

Or even better, imagine saving 10 hours a week (21 days a year) and making MORE
income than you are now!

What would YOU do with an EXTRA 21 Days?

• 21 days at the beach?

• 21 days with your kids or grandkids?

• 21 days reinvesting back into your business for more growth and leverage?

• 21 days with your sweetheart?

• 21 days looking after your health?

• 21 days learning a hobby or new skill?

• 21 days giving back to your community?

• 21 days getting closer to achieving your big mission?

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Your 21 Days…

Imagine YOU could earn the same (or more) while working less!
• What would an EXTRA 21 Days a year be worth to you? Priceless?
• Connect with how you might spend that time?

Use the space below to jot down how you might spend YOUR EXTRA 21 Days.

SHARE to the Hybrid Expert Facebook Group!

OPTIONAL:
• Go ahead and post what you would do with YOUR Extra 21 Days in the Hybrid Expert
Facebook Group
• Use the Hashtag #My21Days (and feel free to include a photo!).

Visit: www.HybridExpert.com/FB

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Other Coaches, Consultants &

Experts Who’ve Made The Switch
Dayna Abraham
Why Dayna “Broke and Rebuilt” Her Business and Finally
Unlocked 7 Figures (While Taking 45 days off per quarter!)

Parenting Coach goes from blogging to running a financially

successful Parenting Coaching Business in less than 2 years.
Dayna Abraham is a mom of three who has dedicated her life
(and business) to supporting families with challenging children
to help them build a strong foundation. What started with a
parenting blog has grown into a highly successful coaching
business earning 7 figures 4 years in a row, and letting Dayna take
extended periods of time off.

Jamal Miller
Jamal Went From Struggling to Make Ends Meet to Building
Memberships with 7,000+ People (and Growing By 500
Members Every Month on Evergreen!)

Jamal Miller was on food stamps and struggling to make ends

meet, working a day job and trying to make his online business
work. And the day his daughter was born, he enrolled in one of
our programs. Since then, he’s achieved incredible success - being
featured in Forbes magazine and building a 7-Figure Business.

His memberships have over 7,000+ people and counting, and he’s
built a system to enroll new members every single day, so he can
spend more time with his family.

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Maeve Ferguson
Maeve Went From Zero to a 6-Figure Coaching Business by
Using the Hybrid Expert Method

Maeve Ferguson was a corporate accountant in the financial

services industry. Then she got sick. So sick that she had to be in
a wheelchair for 4 years. She promised herself that when she got
better, she would do things differently. So she left her corporate
job and began building her own coaching business.

At first things were slow, then she got our help to dial in her
business model, her offers, and her message. Now she has leads
coming in from cold traffic, and she’s able to funnel them directly
to the offers that are right for them. She’s enrolling high ticket
clients left and right and she’s grown a solid six-figure business, all
while raising 2 small girls.

Dan Ulin
From $15k/year to $400k/year in 2 Years
Selling High-Ticket Consulting

Dan Ulin is a consultant who helps high school students get into the
university of their choice. He’s built a successful business based on
high-ticket 1:1 consulting. In 2020 he made $15,000 in his business.
Once he started working with us, Dan started consistently selling
$35,000 packages to his clients. He’s on track to have a 7-figure
year and he’s excited to transition to a group delivery model!

Jennifer Gaynor-Yaker
Growing a 6-Figure Business That Works For Her Life & Gives
Plenty of Vacation Time!

Jennifer Gaynor-Yaker is a coach & course creator who has

successfully transitioned from 1:1 to 1:Many with courses and
high-ticket coaching offers. From raising her prices to getting
new leads every day, to enrolling new clients into her programs,
Jennifer has grown her 6-figure business into one that works for
her life, allowing her to enjoy plenty of vacation time!

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Client Attraction Calculator

Your Turn!

What does YOUR Client Attraction Calculator look like?

See what happens when you decouple your income from your time and shift from an
exclusively 1:1 clients paradigm to serving multiple clients at once with a Hybrid Group Program.

Get Your Own Client Attraction Calculator Here:

Download Calculator

Visit: HybridExpert.com/my-calculator

And find the numbers that work for YOU!

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Next Steps

Get This $100 Workshop for FREE with Coupon Code

Join us for the Hybrid Expert Workshop to discover HOW to get more leverage in your
business.

It’s happening June 12-17, so your timing is perfect!

COUPON CODE:
Use the coupon code MY21DAYS to save $100 and pay $0 to join us for this workshop!

Join the Workshop Now

Link: HybridExpert.com/My21Days

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