Part II.

ASSESSMENT OF ATTRIBUTES OF COFFEE

SHOP OFTEN VISITED

SURVEY QUESTIONAIRE
Part I. Demographic Profile of the respondents Directions: On a scale of 1 to 5, indicate your level of
agreement on the following statements.
Instructions: Read the questions and answer
carefully
STRONG AGRE NEUTRA STRONGL DISAGREE
INDICATO LY E L Y (1)
Name (Optional): RS AGREE (4) (3) DISAGREE
(2)
(5)
Sex: ATMOSPHE
RE
Academic strand:
The coffee
shop has a
What coffee shop do you often visit? comfortable
atmosphere
It’s
 Don Macchiatos comfortable to
 Pet Perry bean and leaf spend my time
in this coffee
 M310 Cafe shop
The coffee
 NitribrewCafe shop makes
me relaxed
EMPLOYEE ATTITUDE
The employees of
the coffee shop was
friendly
The coffee shop
employees are kind
The staff met all
my needs quickly
and to my
expectation
 
Strongly Agree Neutral Disagree Strongy
Agree (4) (3) (2) Disagree PRICE FAIRNESS
(5) (1) The price was
IT SERVICE reasonable
The wireless
internet The product was
service at good for the price
this coffee paid
shop is
satisfactory The service was
good for the price
The coffee I paid
shop has
good IT Overall, I felt
service value for the
This coffee money paid
shop
provides
high quality
wireless Part III. ASSESSMENT OF SERVICE QUALITY OF
service.
COFFEE SHOP OFTEN VISITED Direction: Include
how well your most recent cafe experience met
COFFEE QUALITY
The taste of your expectations
this coffee shop
is great
INDICATO Excellent Above Average Below Very
The coffee of RS (5) average (3) average poor
this coffee shop (4) (2) (1)
has good smell
TANGIBILITY
Going an
extra mile
The aroma of asking the
coffee in this guest
coffee shop is whether
pleasant he/she
enjoyed the
stay
I like the smell Smartly
and taste of dressed staff
coffee in this Availability
coffee shop. of clean
physical
facilities
(tables,
 Excellent Above Average Below Very Excellent Above Below Very
(5) Average (3) Average Poor (5) Average Average Average Poor
(4) (2) (1) (4) (3) (2) (1)
RELIABILITY
Correct record ASSURANCE
keeping
Service You are
completed at comfortable
promised time conducting
Accuracy of business with
billing the staff at the
coffee shop

RESPONSIVENESS The coffee

The staff at the shop's staff is
coffee shop courteous
treats you Employees at
promptly the coffee shop
Customers are are trustworthy
informed EMPATHY
precisely The staff at the
when services coffee shop
will be pays close
provided attention to
by the coffee each customer
shop The staff
members from
Willingness of various areas of
staff to serve the coffee shop
customers genuinely enjoy
the clients
The coffee
shop's staff is
aware of what
the patrons'
demands are
Part IV: ASSESSMENT OF CUSTOMER SATISFACTION
AND CUSTOMERS LOYALTY

Direction: On a scale 1 to 5, indicate your level of

agreement on the following statements
Strongly Disagree
INDICATORS Agree Agree Neutral (2) Strongly
(5) (4) (3) Disagree
(1)
CUSTOMER SATISFACTION
The cafe
experience was
beyond my
expectation
The cafe
experience was
better that most of
my past cafe
experiences
I enjoyed my most
recent cafe
experience
CUSTOMER LOYALTY
I am willing to pay
money to this
coffee shop
I have loyalty to
this cafe
I will visit this cafe
again
This cafe will be
my first choice
when visiting
coffee shop again
I will recommend
this cafe to others