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Road Side Coffee Shop Taj Tea Shop

Value Proposition Cheap, Easy to access Customer satisfaction, Quality of


product, Service provided

Price Cheap Expensive

Variety Of Products sold One or two varieties Many types of coffee with customize
option
Cost Structure Cost will be less Cost will decided based on the facilities
they provide
Type of employee (skill) No need for skilled employees Need skilled employees for making and
service
Salary Less Good
Attire No need Need proper uniform
Operations Easy to operate Need skilled people to manage the whole
operations
How many people will you employ 0 0r 1 Depends on the number of customers
they can accept ( more than 5 )
How fast will the service be Within 2 min Takes more time (10 to15 min)

Purchasing (source materials, quality Purchase materials from cheap sources Purchase high quality and expensive
etc...) and quality also will be poor. materials , also the quality is very high

Vishnu Sankar
Roll no 51
Employee 1 (cook) Employee 2 (Cashier)

Local Tea Stall Local guy or may be the owner Someone who knows basic
himself with basic skills of tea calculations, sometimes the owner
making himself

Coffee day / Barista Coffee Basic education Good knowledge in finance


Skills to make varieties of coffee Good Computer knowledge
Knowledge to use coffee machine Good communication skills
Starbucks Education Good knowledge in finance
Knowledge on making varieties of Good Computer knowledge
coffees , mock tails and snacks Good communication skills
Dressing sense
Taj Coffee Shop Education Degree in finance
Knowledge on making varieties of Good Computer knowledge
coffees , mock tails and snacks Good communication skills
Good communication skills Dressing sense

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