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  • Business Model ON Cafe: Sonal Nanda UM21368

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    fere
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    Fet'era Cafe aims to provide quality coffee, tea, and snacks at affordable prices to middle and lower-middle income customers. It will operate through a direct distribution channel with both sit-down and counter service. The cafe will focus on customer satisfaction and loyalty by catering to customers' needs over business needs. It will generate revenue through direct sales of products to customers and keep costs low through quality ingredients, recycled materials, and a focus on customer experience over expensive decor.

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    ASSIGNMENT B

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    Fet'era Cafe aims to provide quality coffee, tea, and snacks at affordable prices to middle and lower-middle income customers. It will operate through a direct distribution channel with both sit-down and counter service. The cafe will focus on customer satisfaction and loyalty by catering to customers' needs over business needs. It will generate revenue through direct sales of products to customers and keep costs low through quality ingredients, recycled materials, and a focus on customer experience over expensive decor.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    21 views6 pages

    Business Model ON Cafe: Sonal Nanda UM21368

    Uploaded by

    fere
    Fet'era Cafe aims to provide quality coffee, tea, and snacks at affordable prices to middle and lower-middle income customers. It will operate through a direct distribution channel with both sit-down and counter service. The cafe will focus on customer satisfaction and loyalty by catering to customers' needs over business needs. It will generate revenue through direct sales of products to customers and keep costs low through quality ingredients, recycled materials, and a focus on customer experience over expensive decor.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    BUSINESS MODEL

    ON
    CAFE

    SONAL NANDA
    UM21368
    Fet’era Cafe

    Commuting coffee with care


    Product portfolio/varieties offered
    Filter coffee
    Instant coffee
    Coffee blends
    Tea
    Customisable beverage
    Cookies
    Biscuits

    Distribution channel
    We wish to have one channel of distribution i.e. direct where the goods are transferred to the
    consumer directly. 
    There are two ways of service
    1-Sitdown
    2-Counter service
    Target Audience
    Our  main target is the lower middle class and middle class income group. Best of quality with reasonable pricing
    is the motto. We have a uniform and consistent pricing policy. This will keep the base price in check and help the
    company to attract customers.

    Marketing Strategy
    Catering to customers’ needs and customer loyalty.
    We aim to become customer oriented. With this business philosophy we put the needs of the customers over the
    needs of the business. It's a way of thinking that aligns our business goals with our customers' goals. We
    recognize that customers are the business.
    KEY ACTIVITIES RESOURCES VALUE PROPOSITION

    • Production process • Quality ingredients • Affordable


    • Train employees for customer • Qualified employees • Taste
    satisfaction • Mobile Payment • Quality
    • Ensure qualities of ingredients • Recycled paper • Customer experience
    used • Location of shop • Relaxing music
    • Maintain store • Cozy environment
    • Expansion to new products • Comfortable furniture
    • Locally owned

    COST STRUCTURE REVENUE STREAMS


    • Rent • Direct sale of products to customers
    • Raw goods cost
    • Labour cost of employees
    • Advertising
    thank you

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