SHOPPER PROJECT GUIDELINES

VODAFONE SERVICE – AUDIO VISIT

TASK SUMMARY
• Visit a Vodafone store to make a Vodafone customer enquiry based on a specified scenario assigned
to you. You will be assessing what happens during the enquiry.
• The visit must be covertly audio recorded using your audio recorder. Guidance about the
quality can be found on the next page.

KEY VISIT INFORMATION

• You MUST be a Vodafone customer. Your handset
does not need to be from Vodafone, but you should
have a Vodafone SIM or PAYG in YOUR name.
Please note that being a VOXI customer is not
allowed for this task.
• You must not be employed by Vodafone or know
anyone employed by Vodafone.
• We need timestamped images of the outside of the
store, including any left and rights.
• Check location opening hours before visiting. If
the store is closed when it should be open, please
submit your survey and you will receive 50% fee.
• You MUST follow the scenario assigned to you
which can be found in the visit details under
“scenario” online/on the app.
• You MUST wait at least 22 minutes to be seen
before leaving and record the entire wait if the
store is busy.
• All attachments must be uploaded individually,
each with its own label not exceeding 30
characters.
• If you upload an incomplete audio recording, we
are unable to pay you for your visit.

TYPES OF ACTIONS IN THE TASK

Preparation → Picture of store → Visit and Audio record → Submit report within 12 hours

VISIT GUIDE
▼STEP 1 ▼STEP 2 ▼STEP 3

Check store opening Start audio recording & Start audio recording &
times here – visit on enter the store at least 30 enter the store at least
the day you have mins before store is due to 30 mins before store is
scheduled. close. due to close.

▼STEP 4 ▼STEP 5 ▼STEP 6

Wait at least 22 minutes Allow the adviser to upsell Follow the customer
to be seen by an any products which may scenario specified with your
Adviser. Sit down with be of use to you as a visit details – found under
an adviser if offered. Vodafone customer. SCENARIO.

Ipsos | Confidential | 2023 | This material, including its content is the exclusive property of Ipsos.
1 Any distribution without permission of the company IPSOS is strictly prohibited.
23-004338-01 Vodafone SPG AUDIO V4 Internal Client Use Only
VISIT GUIDE – MATERIALS TO LOOK OUT FOR

CORRECT CONNECTION SHEET PODIUM EXAMPLE CORRECT VODAFONE UNIFORM

AUDIO MYSTERY SHOPPING GUIDANCE

• All Ipsos audio assignments need to be recorded using your audio recording equipment. Do not use
the device you may need to show to the adviser during service visits, as it could reveal your
identity as a mystery shopper or disrupt the recording.
• You can either use the voice recorder on your phone or use a specific app – you can use any app
that is suitable for your smartphone.
• Ensure that the recording is not limited in time e.g., will only record for 15 minutes and then cut off.
• There will be space on your online report where you can upload your audio file.
• Test your app before your visit.
• Recordings that are incomplete or of poor quality will be declined with non-payment.
• Start your audio recording at least 30 seconds before entering the location.
• Announce the date, time and your location e.g. “It is the 3rd of June 2022, the time is 10.25 and I am
visiting Vodafone, Northampton”
• Never include your name or personal details in your intro information before entering the location.
• We recommend listening to your recording while you fill in the survey to help with accurate answers
and to ensure there is nothing inappropriate or unintended included.
• If you are experiencing problems uploading your audio file, please contact the support team ASAP

! Any recordings that you upload as part of this assessment either against an individual
question or the full survey will be shared with the client as part of our reporting
requirements. Although your data is validated by our team (including these recordings), it is
your responsibility to ensure that any of your personally identifiable data visible or recorded
on the file is anonymised e.g., Name, Address, Email. You can do this by editing your audio
file before submitting within your survey.

QUESTIONS OR PROBLEMS?
• Email us at support@ipsosmysteryshopper.co.uk or give us a call on: 0800 279 6979

Ipsos | Confidential | 2023 | This material, including its content is the exclusive property of Ipsos.
2 Any distribution without permission of the company IPSOS is strictly prohibited.

23-004338-01 Vodafone SPG AUDIO V4 Internal Client Use Only