List of Plate

Plate No. Name of Plate

3.3.1 The Bust of the Priest from Mohamjodaro,2200-1900 BC

3.3.2 The Clay Figurine of Mother Goddess

3.3.3 Terracotta Figurine from Patliputra, Bihar, Mauryan Period, C.200

BC

3.3.4 Parkham Yaksha Sandstone, Late Mauryan Period, 2nd Century BC

3.3.5 Didarganj Yakshi Sandstone, Mauryan Period, Third Century A.D,

Patana Museum, Bihar

3.3.6 Davarapala Figure from Eastern Gate Way of Sanchi Stupa, Sunga
Period

3.3.7 Davarapala Figure from Western Gate Way of Sanchi Stupa, Sunga
Period

3.3.8 Warrior Combating with Lion Sanchi Stupa II, Vedika, Northern
Entrance, Sunga Period

3.3.9 Marble relief of Chakravarthi, from Stupa of Jaggayapeta, Andhra

Pradesh

3.3.10 Statue of Kanishka, from Mathura, Redstone, Kushan Period

3.3.11 Satnding Buddha, from Mathura of Red Stone, Gupta Period

3.3.12 Dancing Figure from Ajanta Cave, Mahajanka Jataka, Gupta Period

3.5.a(i) Dhoti

3.5.a(ii) Lungi

3.5.a(iii) Sherwani

3.5.b(i) Mekhala and Chadar, Assam Silk Saree

3.5.b(ii) Banarasi Saree

3.5.b(iii) Bandhej or Bandhani Saree

3.5.b(iv) Bhagalpur Saree

3.5.b(v) Chanderi Saree

3.5.b(vi) Kalmkari Saree

3.5.b(vii) Kantha Saree

3.5.b(iii) Kanchipuram Saree

3.5.b(ix) Kota Saree

3.5.b(x) Paithani Saree

3.5.b(xi) Patola Saree

3.5.b(xii) Tant Saree

3.5.b(xiii) Sambalpuri Saree

3.5.b(xvi) Salwar Kameez

3.5.b(xv) Lehanga Choli


 Appendix-1

Questionnaire-I

For Designer

BANARAS HINDU UNIVERSITY, DEPARTMENT OF HISTORY OF ART &

TOURISM MANAGEMENT

I, ANKITA MAJUMDAR perusing research on the topic “DESIGN ELEMENTS

OF WEB BANNER ADVERTISING: A CASE STUDY OF SOME POPULAR
ONLINE STORES” request your kind self to help me in completing this
survey. As your participation is of utmost importance, kindly co-operate for the
successful completion of this work. This is purely an academic assignment
and as such your personal details will be used only in that context.

Part 1- General Information

Name--------------------------------------------------------------------------------
Company------------pathfinders------------------------------------------------
Designation--------group head- creative-------------------------------------
E-mail id-------------michelle@pathfinders.in--------------------------------

Q1. Since how many year is your organization into web advertising?
Please specify the year – 5

Q2. Which of the following web ads are more popular? Please specify the
rank (1-5) indicate max-

a) Banner Ads

b) Pop-Up Ads

c) Sponsorship

d) Interstitials

e) Hyperlinks
Q3. Which software do you use for designing web banner ads mostly?
Please specify below in the box.

a) Photoshop

b) Flash

c) Coral draw

d) Illustrator

e) Banner max pro 6

f) Any other (please specify)

Part 2- Designing Aspects

Q1. Do you think that Design element of web banner advertising influence
consumer behavior? Please indicate your opinion about the above
statement by marking the relevant option-

SA= Strongly Agree

A= Agree

DA= Disagree

SDA= Strongly Disagree

NO= No Opinion

Q2. For an effective communication which colors scheme will you prefer
most? Please specify the rank (1-5) indicate max-

a) warm bright colors

It all depends on what client I have to make the banner for, product, Tg, etc

b) Cool Dark colors

c) Warm Dark colors

d) Neutral Colors
Q3. When you design banner ads what color selection you prefer most?
Please tick into the box.

a) Psychological

b) Visual aesthetic

c) Both

Q4. Do you think that colors reflect the economic status of consumer? Please
indicate your opinion about the above statement by marking the relevant
option-

SA= Strongly Agree

A= Agree

DA= Disagree

SDA= Strongly Disagree

NO= No Opinion

And if agree or disagree give the reasons below into the box

Q5. Does color selection go according to the quality and status of the
product? Please indicate your opinion about the above statement by
marking the relevant option-

SA= Strongly Agree

A= Agree

DA= Disagree

SDA= Strongly Disagree

NO= No Opinion
 And if agree or disagree give the reasons below into the box

Q6. Does the color selection and ethnicity of color go according to the class of
consumers? Please indicate your opinion about the above statement by
marking the relevant options-

SA= Strongly Agree

A= Agree

DA= Disagree

SDA= Strongly Disagree

NO= No Opinion

And if agree or disagree give the reasons below into the box

Q7. Do you believe that color harmony is important in banner advertising?

Please indicate your opinion about the above statement by marking the
relevant options-

SA= Strongly Agree

A= Agree

DA= Disagree

SDA= Strongly Disagree

NO= No Opinion
 And if agree or disagree give the reasons below into the box

Q8. What is the importance of monochrome and black and white color in
designing banner advertising? Give the answer below into the box-

Q9. Do you believe that color hue, contrast and gradation can define image or
product image in banner advertising? Please indicate your opinion
about the above statement by marking the relevant option-

SA= Strongly Agree

A= Agree

DA= Disagree

SDA= Strongly Disagree

NO= No Opinion

Q10. Do you think that colors reflect company identity or brand awareness?
Please indicate your opinion about the above statement by marking the
relevant option-

SA= Strongly Agree

A= Agree

DA= Disagree

SDA= Strongly Disagree

NO= No Opinion

Shape and forms

Q11. What type of shape you mostly use for your banner ads?

a) Vertical Banner

b) Horizontal Banner

c) Both

Q12. Do you prefer shape and forms for describing the product image or
image in banner advertising? Please indicate your opinion about the
above statement by marking the relevant option-

SA= Strongly Agree

A= Agree

DA= Disagree

SDA= Strongly Disagree

NO= No Opinion

If agree or disagree give the reasons below into the box-

Q13. What type of form do you prefer when describing product image or
image in banner advertising? Please tick into the box below-

a) Geometric forms

It depends on what I want achieve, I can use both or none too

b) Realistic, or Naturalistic forms

c) Abstract forms
Typography
Q14. Do you believe that font’s psychology plays a big role in the efficacy of
web banner advertising? Please indicate your opinion about the above
statement by marking the relevant option-

SA= Strongly Agree

A= Agree

DA= Disagree
SDA= Strongly Disagree

NO= No Opinion
If agree or disagree give the reasons below into the box-

Q15. While designing ads for ethnic apparel which font’s style do you prefer
most? Please tick into the box below-

a) Serif
b) Sans serif

c) Decorative font
d) Swift font

e) Designer’s own choices

Q16. Do you believe that fonts size evoke the audience to click on banner
ads? Please indicate your opinion about the above statement by
marking the relevant option-

SA= Strongly Agree

A= Agree

DA= Disagree
SDA= Strongly Disagree
NO= No Opinion
Images/ product images

Q17. While designing web banner advertising for ethnic apparel what type of
images you most prefer?

a) Photographs

It depends

b) Abstract images

c) Clip art images

d) Celebrities images with product

Q18. Do you think that only product images are sufficient to influence
consumer or endorser or celebrities’ image is also important with product
image? Please indicate your opinion about the above statement by
marking the relevant option-

SA= Strongly Agree

A= Agree

DA= Disagree

SDA= Strongly Disagree

NO= No Opinion

If agree or disagree give the reasons below into the box-

Q19. Do you think that in banner advertising for ethnic apparel without product
image only offer and branding is sufficient to influence consumer
psychology? Please indicate your opinion about the above statement by
marking the relevant option-

SA= Strongly Agree

A= Agree

DA= Disagree

SDA= Strongly Disagree

NO= No Opinion

If agree or disagree give the reasons below into the box-

Q20. While designing banner ads for ethnic apparel for call to action where
would you place the buttons mostly? Please specify below in the box.

a) After the copy of the ads

b) Top of the headline

c) Top of the logo

d) Below the headline

e) Below the logo

f) At the corner of the banner

Q21. Do you think that animated ads usually outperform then the static
banner ads and can be very effective in banner design? Please indicate
your opinion about the above statement by marking the relevant option-

SA= Strongly Agree

A= Agree

DA= Disagree

SDA= Strongly Disagree

NO= No Opinion

Q22.Do you believe that animated banner ads are good for ethnic apparel
advertising? Please indicate your opinion about the above statement by
marking the relevant option-

SA= Strongly Agree

A= Agree

DA= Disagree

SDA= Strongly Disagree

NO= No Opinion

Q23. Do you believe that animation distract the message of banner

advertising? Please indicate your opinion about the above statement by
marking the relevant option-

SA= Strongly Agree

A= Agree
DA= Disagree

SDA= Strongly Disagree

NO= No Opinion
 Q24. Do you believe that product image influence the consumer decision
and information seeking process? Please indicate your opinion about
the above statement by marking the relevant option-

SA= Strongly Agree

A= Agree
DA= Disagree

SDA= Strongly Disagree

NO= No Opinion

Q25. In your opinion in banner advertising which of the design elements is

most eye-catching to audience? Please specify the rank (1-5) indicate
max-

a) The fonts

b) The images

c) The colors

d) Animation

e) Whole composition

THANK YOU
 Edit this form

The impact of web banner ads on

consumer behavior for purchasing
women's ethnic apparel.
I, Ankita Majumdar pursuing research from BHU (Dept. History of Arts) on the above topic,
requests your kind participation in completing this survey. Your much needed assistance
would help in successful completion of my research thesis.
All details collected here are solely for educational purpose and shall be used only in this
context.

* Required

1. Your Name *

2. Age Group *
Less than 15
15 - 20
21 - 25
26 - 30
31 - 35
36 - 40
Greater than 40

3. Occupation *
Student
Service
Self Employed
Homemaker
Other:

4. Yearly Family Income (Rs) *

Less than 1,00,000
1,00,000 - 3,00,000
3,00,000 - 5,00,000
5,00,000 - 7,00,000
7,00,000 - 9,00,000
9,00,000 - 11,00,000
More than 11,00,000
5. How often do you use internet? *
Occassionally
Frequently
Daily

6. How much time do you normally spend online? *

Less than an hour per day
1 - 2 hours
2 - 3 hours
3 - 5 hours
More than 5 hours per day

7. For what purpose do you use the internet mostly? *

Rank them from 1-7 (1 being most time spent & 7 being least time spent)

Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Rank 6 Rank 7

Chatting

Online Shopping
Social Networking
(Facebook,
Twitter etc.)
Reading/Writing
Blogs
Music /
Entertainment
News

Information

8. How often do you shop online for Womens Ethnicwear? *

Every week
Every fortnight
Once a month
1 - 3 month
3 - 6 month
Yearly once
Never

9. How much do you spend on an average for every purchase?

(in rupees)
Less than 300
300 - 500
500 - 700
700 - 1000
1000 - 1500
 1500 - 2000
More than 2000

10. How would you rank the following retailers as per your preferred shopping destination?
*
Please respond with ranks

Rank 1 Rank 2 Rank 3 Rank 4 Rank 5

Flipkart

Myntra

Jabong

Snapdeal

Amazon

11. While surfing internet do you notice web banner advertisements? *

Yes
No

12. How do you react to these web banner advertisements?

It attracts me & I click the advertisement to know more about it
It attracts me but I don't click them
It irritates me to see such advertisements

13. Does these web banner advertisements attracts you to purchase a product?

1 2 3 4 5

Agree Disagree

14. Do you think good design of the web banners play a big role in attracting customers?

1 2 3 4 5

Agree Disagree

15. What do you like the most in these web banner advertisements?
Offer & Discount
Brand name of the garment
Designer wear
Overall look, feel, price & design

16. What attracts you to look at an web banner advertisement of ethnic apparel? *
Please respond with ranks

Rank 1 Rank 2 Rank 3 Rank 4 Rank 5

Image

Color

Artist / Model

Style / Font
Whole
composition

17. In web banner advertisement of ethnic apparel which color would attract you the most?
Bright Colors
Cool Colors
Dark Colors
Monochrome / Neutral Colors
All of them

Bright Color

Cool Colors
Dark Color

Monochrome Color

18. Why did you like the above selected color of ethnic apparel advertisement? Because it
is

1 2 3 4 5

Interesting Not Interesting

19. From the below two web banners which one do you like most? *
Banner with image
Banner without image

Banner with image

Banner without image

20. Why did you like the above chosen web banner advertisement?
(optional)
21. Which font style do you like the most among the following web banner
advertisements?
Option 1
Option 2
Option 3
Option 4

Option 1

Option 2
Option 3

Option 4
22. Why did you like the above selected font style in the web banner ad? Because it is

1 2 3 4 5

Interesting Not Interesting

23. From the below two web banners which attracts you the most?
Square Format
Rectangular Format

Square Format
Rectangular Format

24. In web banners which type of ads did you think is more attractive?

Very Somewhat Not very Not at all

Neutral
attractive attractive attractive attractive

Static Ads
(pictures, text
etc.)
Dynamic Ads
(slideshow,
animation, video
etc.)

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