Unleash your healing potential: “Be a Nurse.

”
(A Proposal Presentation for BS Nursing Program Promotions)

ABETACION, TRISHA MAE

MAZON, ZANNA
PRINCIPE, DANICA JADE
RECAÑA, JANE CARLA
RIVAMONTE, YUNIS
TEGERERO, MIRALOU

MS. JANET L. VENTURA

MARINDUQUE STATE COLLEGE

NOVEMBER 2023
 Introduction

Unleash your healing potential: “Be a Nurse.”

(A Proposal Presentation for BS Nursing Program Promotions)

It’s a promotional campaign that is strategically designed to attract individuals who are
interested in nursing, to our Bachelor of Science in Nursing program. This proposal outlines the
campaign's key components, including the target audience, objectives, strategies, required
resources, a timeline and etc.

Target Audience

Our primary target audience includes:

1. Senior High School Students: Students who's undecided in their program choice in
college or senior high school students who already possess knowledge or a keen interest in
nursing.

2. Career Changers: Professionals from other fields looking to transition into a fulfilling
and impactful career in nursing.

We aim to influence and share knowledge to those students and professionals to further
their education into a rewarding career within the healthcare sector.

Objectives
Once approved, this project intends to:

a. Increase awareness of the BS Nursing program among senior high school students and
professionals.

b. Showcase the comprehensive curriculum and hands-on training opportunities the program
offers through the help of social media platforms.
c. Emphasize the potential for personal and professional growth through enrollment in the
program.

Strategies

1. Digital Discovery Drive:

a. Surf the waves of Instagram and Facebook for insider info and surprises. To promote BS
Nursing program and to share success stories of individuals who transitioned their nursing
knowledge into a successful career.

2. Open House Extravaganza:

a. On-campus – get ready for a rollercoaster of insights and interactive fun!

b. Tours that glimpse into the nursing world – you won't want to miss this ride.

3. Host informational webinars that are tailored to senior high school students and
professionals to learn about the BS Nursing program.

Resources

a. Webinar hosting platforms for virtual events.

b. Social media management tools for effective online presence.

c. School
 Timeline

Presented below is the supposed calendar of the project:

Activity Due Date

Making of online platforms Day 1-3

Building up followers Day 4-7

Inviting them to attend the Webinar Day 8-10

Conducting of Webinar Day 11

Tour Day 12-14

Evaluation

a. Social Media platforms Ratings

b. After Webinar and Tour surveys