Cruelty-Free

Made Simple
How to shop ethically, find the best beauty brands,
and help end animal testing. 2023

© 2023 crueltyfreekitty.com 1
Contents

Introduction 3

List of cruelty-free brands 4-10

Product guides 11

Cruelty-free brands at Sephora 12

Cruelty-free brands at drugstores 13

Resources 14

© 2023 crueltyfreekitty.com 2
 Why Cruelty-Free?
More than half of the brands you see in stores still test on animals. Animal testing
is less reliable than non-animal alternatives to determine product safety, yet
companies or governments rely on it because it’s cheap. By choosing cruelty-free
products, we can vote with our money and show brands that animal testing will no
longer be tolerated.

How does Cruelty-Free Kitty help?

We verify brands by contacting them directly, and each brand added to our
cruelty-free list has been carefully vetted and has answered all our questions.

One of the differences between Cruelty-Free Kitty and organizations such as PETA
or Leaping Bunny is that we’re the ones reaching out to companies, while PETA and
Leaping Bunny certification is done on a voluntary basis. By reaching out to brands,
we gather animal testing policies from companies that are otherwise overlooked.
This is why our database includes over 850 brands, including all the popular brands
found in stores.

Many big brands try to trick consumers with misleading claims and incomplete
policies. We publish their full animal testing policies and expose those that are not
truly cruelty-free. Examples of such brands include Wet n Wild, Physicians Formula,
L’Oreal, Origins, MAC, and many more.

More Information
Brand policies are subject to change. For more information and to find the
latest updates, please visit crueltyfreekitty.com.

© 2023 crueltyfreekitty.com 3
List of
Cruelty-Free Brands
NOTE: Brands marked with an asterisk (*) are cruelty-free,
but are owned by a company that isn’t.

# Ardell Beast
100% Pure Ardency Inn Beauty Favours
14e Cosmetics Arkive Headcare Beauty of Joseon
35 Thousand Aromatica Beauty Without Cruelty
3INA Arquiste BeautyBio
54 Thrones As I Am Beautyblender
AspenClean BeautyStat
A Astonish Becca*
A.P. Chem Athar´a Pure Beekman 1802
Abba* Athr Beauty Bella Vida Santa Barbara
About-Face Attitude Bellapierre
Acure Au Naturale Ben Nye
Adorn Cosmetics Aubrey Organics Benecos
Adwoa Beauty Auric Benton
Aesop Auromère Besame
af94 Aussie* Better & Better
Afterglow Cosmetics Australian Gold Better Not Younger
AG Hair Australis BH Cosmetics
Aila Cosmetics Avalea Billie Eilish Fragrances
Alaffia Avalon Organics Billy Jealousy
Alba Botanica Aveda* bioClarity
Alder New York Averr Aglow Biolage*
Alima Pure Axiology BioSilk
Alleyoop AXIS-Y Biossance
Alpha-H Bite Beauty*
alphée B Black Radiance
Alpyn Beauty Babo Botanicals Blinc
Altruist Badger Bliss
Amâz Active Skincare BaeBlu Blissoma
Amika Bali Body BLK/OPL
Anastasia Beverly Hills Bali Lash Blume
Andalou Naturals Balm Balm Bomb Cosmetics
Annabelle Bare Hands Bondi Sands
Anomaly barefoot SCIENTIST Booda Organics
Anthony bareLUXE Skincare Boots*
Antipodes bareMinerals* Boscia
Antonym Barry M Bossy Cosmetics
ARCONA basd Botana
Arctic Fox Be Kind Beauty Botanic Tree

© 2023 crueltyfreekitty.com 4
Botanics* Cleo+Coco DeVita
Boulder Clean Clove + Hallow Dezi Skin
Brandefy Skin Coco & Eve Dial*
Bread Beauty Supply Cocofloss Dinobi
Briogeo* Cocokind Dionis
BUBBLE Skincare Coconut Matter Doll 10
Bulldog* Color Dept. dome BEAUTY
Bumble and bumble* Coloured Raine Dose Of Colors
Burt’s Bees* Colourpop Dotted Zebra
buttah. Community Sixty Six Double Dare
Butter London Conair Dove*
Buxom* Concrete Minerals dpHUE
By Beauty Bay COOLA* Dr. Alkaitis
By Rosie Jane Copycat Beauty Dr. Barbara Sturm
By Wishtrend Cosmedix Dr. Bronner’s
BYBI Beauty Cosmoss Dr. Dennis Gross
Byoma COSRX Dr. Hauschka
Cover FX Dr. Loretta
C Covergirl* Dr. PAWPAW
C.O. Bigelow Crazy Color Dr Teal’s*
Cailyn Cosmetics Crazy Rumors Drunk Elephant*
Cake* Cremo Drybar*
California Tan Crépe Erase DuWop
Caliray Crystal
Captain Blankenship Curlsmith* E
Carbon Theory Curology Earth Breeze
Cargo Earth Harbor
Carol’s Daughter* D Earth Tu Face
Caswell-Massey D.S. & Durga Earth’s Beauty
Cate McNabb Dae Earths Laundry
Catrice DAMDAM EasterMia
Cela Danessa Myricks Eau de Juice
Celeb Luxury Das Boom Ecco Bella
Ceramedx Davids Eco Lips
Ceremonia De Mamiel Eco Me*
Certain Dri Dear, Klairs EcoColors
Chantecaille* Deborah Lippmann ECOS
Charlotte Tilbury* Deck of Scarlet EcoTools
Cheekbone Beauty Deco Miami Ecover*
CHI Deep Steep Eczema Honey
Chi Chi Cosmetics DefineMe Fragrance Edible Beauty
Chiki Buttah Delicate Daisys Botanical Beauty Edward Bess
China Glaze delilah elaluz
Christophe Robin Derma E Elate
Ciaté Dermablend* Eleven Australia
City Beauty DERMAdoctor elf
CLE Cosmetics Dermalogica* Elizabeth Grant
Clean DermOrganic Ella + Mila
Cleancult Desert Essence Ellis Faas
CleanWell DevaCurl* Ellovi

© 2023 crueltyfreekitty.com 5
Em Cosmetics Freck Beauty Hempme
Emani French Girl Hempz
Embryolisse Function of Beauty Herbal Essences*
Eminence Organic Skincare Fur Herbatint
EO Products Furless Herbivore Botanicals
EOS Hero Cosmetics*
Epic Blend G Honore Des Pres
Ere Perez Gabriel Cosmetics Hourglass*
Essence Garnier* House of Lashes
Estate Cosmetics Gerard Cosmetics Huda Beauty
Estrid GiGi Hurraw!
Ethique Giovanni Huygens
Eva Nyc Girlactik Hynt Beauty
evanhealy Gisou
Everyday Minerals Glo Skin Beauty I
everyone Gloss Moderne I Am Selfcare
Evolve Organic Beauty Glossier I’m From
EVOLVh Glow Jar Beauty IGK
Exa Beauty Glow Recipe Il Makiage
Eyeko Gold Bond* Iles Formula
Good Dye Young ILIA*
F goodlight Illamasqua
Fable & Mane Good Molecules Indie Lee
Face Atelier Goodness Infuse by Casabella
Facetheory goPure Beauty Inglot
Faith in Nature GOSH Inika
Farmacy Beauty Grande Cosmetics Innersense
Farsali Graydon INNERSOUL
Fat and the Moon Green Label Goods InstaNatural
Fekkai* Gressa Isle of Paradise
Fenty Beauty* Grounded Sage Isntree
Fenty Skin* Grown Alchemist IT Cosmetics*
Finding Ferdinand GXVE It’s a 10
Fiona Stiles Gypsy Women Soap Co. iUNIK
Fior Minerals
First Aid Beauty* H J
Fitglow Beauty Habit J. Cat Beauty
Flamingo Hairitage by Mindy Jacq´s
Flawless Lashes by Loreta Hairstory Jane
Fleur & Bee Hally Jane Iredale
Flora + Bast HAN Japonesque
Floral Street Hana Organic Skincare JASON
Florence by Mills Hard Candy* Jason Wu Beauty
Floris London Harlem Botanica Jecca Blac
Flower Harry’s Jeffree Star
Follain Harvey Prince Organics JINsoon
Forager Botanicals Hask JLo Beauty*
Formula 10.0.6 Haus Laboratories John Masters Organics
Formulary 55 Hawiian Tropic* Joico*
Frank Body Hello Products* Jolie Vegan

© 2023 crueltyfreekitty.com 6
Jones Road Beauty L Makeup By Mario
Jordana LA Colors Makeup Geek
Josh Rosebrook La Fleur by Livvy Makeup Revolution
Josie Maran LA Girl Manic Panic
Jouer Lamik Beauty Marc Jacobs Beauty*
Juice Beauty Lancer Marcelle
Julep Lano Maria Nila
Juvia´s Place Lather Marie Hunter Beauty
JVN Hair Laura Geller Mario Badescu
Lauren B. Beauty Marks & Spencer
K Lavanila Marula
K18 Hair Lawless May Lindstrom
Kadalys Le Couvent Des Minimes* Mayraki Professional
Kahina Giving Beauty Le Labo* ME Cosmetics
Kaia Naturals Le Petit Olivier Meaningful Beauty
Kaja* Level Naturals Mehron
Kari Gran Lexli Melanin Haircare
Kate McLeod LH Cosmetics Melody’s Magical Scents
Kate Somerville* Lilah B. Melt Cosmetics
Kayali Lily Lolo Mented Cosmetics
Kaylaan LilyAna Naturals Meow Meow Tweet
Kear Lime Crime Merit
Kenra* Lina Hanson Merle Norman
Kesha Rose Beauty Lit Cosmetics Method*
Kester Black Little Seed Farm Milani
Kevin Murphy Live Clean Milk Makeup
Kiko Live Tinted Mineral Fusion
Kind Laundry Living Proof* Miracle Made
KINDri Los Angeles Liz Earle* Molly’s Suds
Kinship LolaVie Molton Brown*
Kiss My Face Loli Beauty MONDAY
Kjaer Weis Lolita Lempicka Moroccanoil
KKW Beauty Lotus Wei Mrs. Meyer´s*
Koh Gen Do Love Sun Body Mukti
Kopari Beauty Lovefresh MUN
Kora Organics Lovesong Beauty Murad*
Korres Lulu Organics Muri Lelu
Kosas Lunar Beauty MV Skintherapy
Krave Beauty Lurk My Daughter Fragrances
Kreyol Essence LUSH MyChelle
Kri Skincare LVX
Kristin Ess Lys Beauty N
Kryolan Nabla Cosmetics
Kure Bazaar M Nad’s
KVD Vegan Beauty* Mad Hippie Nani Pua
Kylie Cosmetics* Madara Cosmetics Natasha Denona
Kylie Skin* Madison Reed Natio
KYPRIS Maëlys Cosmetics Native*
MAHALO Natura
Maison Louis Marie Natura Siberica

© 2023 crueltyfreekitty.com 7
Nature Clean Parissa RANAVAT
Nature’s Gate Patchology Range Beauty
NCLA Patrick Ta Rare Beauty
Nellie’s Paul Mitchell Rare Elements
NEST Fragrances Paula’s Choice* Raw Sugar
Nip+Fab Peace Out RCMA
No B.S. Peach & Lily re:p*
No7* Peach Slices Real Simple Clean
Not Your Mother’s Penhaligon’s* Real Techniques
Noughty People Of Color Beauty Red Apple Lipstick
Nourish Organic Perfekt REFY
Nubian Heritage* Perricone MD REN*
Nude By Nature Phil Smith Be Gorgeous Renee Rouleau
Nude Skincare Phlur Reverie
Nudestix Physicians Formula Revive7 Science*
nyl Pink Chawkulit rhode
NYX* Pinrose Rimmel London*
PiperWai Rinna Beauty
O Pixi Rita Hazan
Odacité Plant Apothecary Rituals
Odylique Pleni Rituel de Fille
OFRA Cosmetics Pour Le Monde RMS Beauty
Oil Divine Pravana* Rodial
Olaplex Pretty Frank Root Science
Ole Henriksen* Primark Rose Inc
Omayma Skin Priti NYC Rosebud Perfume Company
Omorovicza Prose Rouge Bunny Rouge
One Love Organics Proven Skincare Rovectin
One/Size Province Apothecary
OOO Polish Pupa Milano S
Organic Bath Co PUR Cosmetics S.W. Basics
Oribe* Puracy S’ABLE Labs
Orly Pure & Gentle Sachajuan
Osea Malibu Pure Anada Saie
Oshun Organics Pure Culture Beauty SAINT Cosmetics
Ouai* Pureology* Saint Jane
Oui the People PURITO Sand & Sky
Ouidad Purlisse Sappho New Paradigm
Out of Africa PYT Beauty Saranghae
oVertone Saturday Skin
OZ Naturals Q Scentuals
QMBeautique Schmidt’s Naturals*
P Queen Helene Scotch Naturals
P Louise Queen Street Apothecary Seche
Pacifica Quo Beauty SEEN
Pai Selfless By Hyram
Painted Earth R Seventh Generation*
Palladio r.e.m. beauty Shani Darden
Pangea Organics Radical Skincare SheaMoisture*
ParadiseGal Rahua Sibu
Sienna Byron Bay

© 2023 crueltyfreekitty.com 8
Silk Naturals T U
Simple* Tan Luxe Ulta Beauty
Simpli Skin MD Tanologist Umberto Giannini
Sioris Tarte* Undone Beauty
Skin Laundry Tata Harper* Unicorn Gang Shop
Skinblossom TATCHA* Unpaste
Skinfix TEK UnSun
Skinny & Co Terra Beauty Bars Uoma Beauty
Skylar Terrakai Skin UpCircle
skyn ICELAND The 7 Virtues Urban Decay*
Sleek* The Beauty Chef Urban Skin Rx
Smashbox* The Body Shop Urban Veda
Smith & Cult The Creme Shop URGO Beauty
Soap & Glory* The Green Beaver Company Ursa Major
Soapwalla The Honey Pot Co
Sol de Janeiro* The Inkey List V
Something More The Ordinary* Vacation
Sonia Kashuk The Outset Vamigas
SpaRitual The Quick Flick Vapour Organic Beauty
St. Ives* The Route Vasanti Cosmetics
St. Tropez The Seaweed Bath Co. Velour
Standard Self Care The Vegan Glow Verb
Starface theBalm Vered Organic Botanicals
Stargazer Then I Met You Vernon Francois
Stella Thesis Versed
Stella McCartney Thinkbaby Vesca Beauty
Stellar Beauty Thinksport Victoria Beckham Beauty
Stila This is L.* Vintner’s Daughter
Strange Invisible Three Ships Beauty Viori
strb. Thrive Causemetics Virtue
Studio Makeup TO112 Vitruvi
Suave* Tom’s of Maine* Voir Haircare
Sugarpill Tony Moly Volition Beauty
Suki Too Faced*
Sukin Tower 28 W
Summer Fridays Trader Joe’s W3LL People
Sun Bum* Tree Hut Wabi-Sabi
Sunday II Sunday Tresemme* Wander Beauty
Sunday Riley trèStiQue We Are Paradoxx
SUNNIE Skin Trilogy We Love Eyes
Suntegrity Trish McEvoy Weleda
Super Deodorant True Moringa WEN by Chaz Dean
Superdrug Trufora Westman Atelier
Supergoop! Truly Wet n Wild
Supersmile Trust Fund Beauty Whamisa
Susteau Tsi-La Whish
Suva Beauty Tula Whole Foods (365)
Sweet Chef Typology Winky Lux
Wishful
Wit & West Perfumes
WLDKAT

© 2023 crueltyfreekitty.com 9
Wunderbrow

Y
Yarok
Yes To
Yodi Beauty
Youngblood
Youth To The People*
YUNI Beauty

Z
Zao Organic
Zitsticka
Zoeva
Zoya
Zuii Organic
ZuZu Luxe

*Brands with an asterisk are

cruelty-free, but they´re owned
by a parent company that tests on
animals.

© 2023 crueltyfreekitty.com 10
Switching to
Cruelty-Free Products?
Find the best cruelty-free products
by visiting our guides below.

Face + Body Makeup

Deodorant Ultimate Guide
Soap Mascara
Dental Care Foundation
Facial Moisturizer Concealer
Shaving & Hair Removal
Sunscreen
Perfume
Nail Polish Remover

Household Hair
Cleaning Products Shampoo & Conditioner
Laundr y Detergent Hair Dye
Dr y Shampoo
Hair Spray

© 2023 crueltyfreekitty.com 11
Cruelty-Free
Brands at Sephora
Below are the cruelty-free brands carried by Sephora. Your local Sephora
might not carry them all, but they’re all available online. Full guide.

Makeup Skincare
Anastasia Beverly Hills BeautyBio
BareMinerals* DERMADoctor
Beautyblender Dr. Dennis Gross
BECCA* Drunk Elephant*
Bite Beauty Farmacy
Blinc Farsali
Buxom* Herbivore Botanicals
Caliray Indie Lee
Ciate Jack Black
Cover FX Kora Organics
Fenty Beauty* Murad*
Grande Cosmetics Ole Henriksen*
GXVE REN*
Hourglass* Summer Fridays
Huda Beauty Sunday Riley
Josie Maran TATCHA*
Jouer Wishful
ILIA* Youth To The People*
IT Cosmetics
KVD Vegan Beauty*
Lilah B.
Marc Jacobs Beauty*
Milk Makeup
Natasha Denona
Perricone MD
RMS Beauty
Rose Inc
Smashbox*
Stila
Tar te*
Too Faced*

© 2023 crueltyfreekitty.com 12
Cruelty-Free
Brands at Drugstores
Many drugstore beauty brands test on animals. I’ve gathered the cruelty-free options
below, and you should find them at Target, Walmart, CVS, and more. Full guide.

Makeup Skincare
Ardell Acure
Annabelle Alba Botanica
B. (Superdrug) Andalou Naturals
Bonne Bell Aubrey Organics
e.l.f. Avalon Organics
EcoTools Babo Botanicals
Flower Derma E
GOSH Deser t Essence
Hard Candy JASON
Jane Kiss My Face
Jordana Mineral Fusion
Makeup Academy Nip + Fab
Marcelle Nourish Organic
Milani Pacifica
Mineral Fusion The Ordinar y
NYX* Tom’s Of Maine*
Pacifica Queen Helene
Pixi Yes To
Prestige
Sonia Kashuk

© 2023 crueltyfreekitty.com 13
Cruelty-Free
Resources
Please visit the links below for more of my cruelty-free resources. It would be greatly
appreciated if you shared these articles on Facebook with friends and family.

Learn More

List Of Companies That Test On Animals

Ever y thing You Need To Know About Animal Testing
China & Animal Testing: What You Need To Know
How To Determine If a Company Is Cruelty-Free

More Retailers

At Ulta
On Amazon

Our Ultimate Guides

Cruelty-Free Makeup
Cruelty-Free Skincare
Cruelty-Free Fragrances

© 2023 crueltyfreekitty.com 14