PRESENTATION

ON

REBRANDING OF BHARTI AIRTEL

BY-
SYED SAMI UDDIN
ARJIT SINGHAL
ASHISH VERMA
SANDEEP BHIST
NISHANT
 HISTORY

 IN 1995 BHARTI TELE-VENTURES LAUNCHED SERVICE IN DELHI.

 BHARTI ENTERPRISES ACQUIRED CONTROL OF JT HOLDINGS,

SKYCELL COMMUNICATIONS, SPICE CELL IN CALCUTTA.

 IN 2003, THE CELLULAR PHONE OPERATIONS WERE REBRANDED

UNDER THE SINGLE AIRTEL BRAND.

 IN 2009, AIRTEL LAUNCHED ITS FIRST INTERNATIONAL MOBILE

NETWORK IN SRI LANKA. IN 2010
INTRODUCTION TO COMPANY
 AIRTEL WAS BORN AS JOINT VENTURE BETWEEN BHARTI GROUP
AND SINGTEL OF SINGAPORE.

 IT HAS OVER 207.8 MILLION SUBSCRIBERS.

 IT IS THE 3RD LARGEST IN-COUNTRY MOBILE OPERATOR BY

SUBSCRIBER BASE.

 IN 2010 WITH ACQUISATION OF ZAIN TELECOM AIRTEL BECAME

THE 5TH LARGEST MOBILE COMPANY IN THE WORLD .

 OPERATES IN 19 COUNTRIES ACROSS THE GLOBE.

 FIRST INDIAN TELECOM SERVICE PROVIDER TO ACHIEVE CISCO

GOLD CERTIFICATION.

REASONS FOR SUCEESS OF AIRTEL IN INDIA
 BETTER NETWORK COVERAGE THAN ANY OTHER COMPANY.

 BETTER NETWORK CLARITY.

 FOCUS ON RURAL MARKET.

 STRONG DISTRIBUTION CHANNEL.

 CUSTOMER CARE.

 HEAVY ADVERTISEMENTS AND SALES PROMOTIONS.

 HEAVY SPENDING ON NETWORK STRENGTHENING

RE-BRANDING
 THE NEW AIRTEL LOGO
YOUTHFUL, LIVING
INTERNATIO OBJECT
NAL,
INCLUSIVE
AND
DYNAMIC

RECOGNITON
FOR HUMAN
ENERGY VALUES
AND
LIVELINES “TOUCH TOMORROW”
S
NEED FOR REBRANDING
 FROM A LOCAL TO A GLOBAL PLAYER .

 NEED FOR A SINGLE AND UNIFIED FACE FOR CUSTOMERS.

 TARGETING YOUTHS IN RESPECTIVE MARKETS.

 THE NEED TO SPEAK INTERNATIONALLY TO DIFFERENT

COUNTRIES.

 HOST OF NEW GENERATION SERVICES .

 TO REFLECT LEADERSHIP, PERFORMANCE AND DYNAMISM

 SURVEY

 SAMPLE SIZE WAS 25

 RESPONDENTS ARE LOCALS FROM

LUCKNOW
 ACCORDING TO YOU WITH NUMBER PORTABILITY
LAUNCHED WHY WOULD CONSUMERS GO FOR AIRTEL?
Coverage Network clarity Better offers Customer care

16%
24%

12%

48%
 DO YOU HAVE AIRTEL CONNECTION?
YES NO

44%

56%
HOW HAS REBRANDING OF AIRTEL BENEFITED YOU?
NETWORK TALK TIME VALUE ADDED SERVICES CUSTOMER CARE

28%
48%

16%

8%
 DOE S THE NEW LOGO FEELS GOOD ?
YES NO

44%

56%
 ARE YOU SATISFIED WITH AIRTEL?
YES NO

48%

52%
 THANK YOU ALL FOR
PATIENCE LISTENING