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    Mesheil Taladro
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    This document is a midterm examination for a marketing course given by instructor Melvin James Balbon. It contains 20 multiple choice questions testing students' knowledge of key marketing and sustainability concepts. The questions cover topics like the promotional mix, the triple bottom line, common environmental issues, types of environmental impacts, and sources of internal innovation. Students are directed to answer all questions in their bluebooks and signified good luck at the end, showing this is a timed, in-class examination assessing important course learning objectives.

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    This document is a midterm examination for a marketing course given by instructor Melvin James Balbon. It contains 20 multiple choice questions testing students' knowledge of key marketing and sustainability concepts. The questions cover topics like the promotional mix, the triple bottom line, common environmental issues, types of environmental impacts, and sources of internal innovation. Students are directed to answer all questions in their bluebooks and signified good luck at the end, showing this is a timed, in-class examination assessing important course learning objectives.

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    © All Rights Reserved
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    3 views2 pages

    Mm2 Marketing

    Uploaded by

    Mesheil Taladro
    This document is a midterm examination for a marketing course given by instructor Melvin James Balbon. It contains 20 multiple choice questions testing students' knowledge of key marketing and sustainability concepts. The questions cover topics like the promotional mix, the triple bottom line, common environmental issues, types of environmental impacts, and sources of internal innovation. Students are directed to answer all questions in their bluebooks and signified good luck at the end, showing this is a timed, in-class examination assessing important course learning objectives.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    GENERAL SANTOS ACADEMY, INC.

    Polomolok, South Cotabato


    Tel. No. (083) 320-9369
    E-mail: gensantosacademy@gmail.com

    COLLEGE DEPARTMENT
    MIDTERM EXAMINATION

    INSTRUCTOR: MELVIN JAMES BALBON COURSE & YEAR: BSBA-MM2


    SUBJECT: MARKETING 1 TIME & SCHEDULE: 05:30-07:00

    DIRECTION. Identify each of the following questions and give your right answers in your bluebook.

    1. This refers to the involving publicity to sell the product to the customer.
    2. Refers to the face-to-face interaction with the customer.
    3. It is the state whereby the human population rises to an extent exceeding the carrying capacity of the
    ecological setting.
    4. It can be defined in different ways, but it is best described as the final purchase of goods and services by
    individuals.
    5. Consists of five basic types of pollution namely air, water, soil, noise, and light.
    6. It is the increase in average world temperatures due to what is known as the greenhouse effect.
    7. The study of vital statistics such as race, age, and income.
    8. It is essential that the new product be consistent with the firm's business strategy.
    9. The value proposition for the new product must be compelling and superior with respect to some facet of
    the triple bottom line.
    10. This refers to a technical system that generates value by transforming resources into products. These
    products contain physical and service components.
    11. Refers to the ability to maintain support continuously over time.
    12. Environmental consumption often involves extracting and consuming finite natural resources such as
    fossil fuels.
    13. The disposal of waste including plastic waste, electronic waste, and hazardous materials contributes to
    pollution and environmental footprint.
    14. This refers to the use of describe efforts to bring consistency to the presentation of the brand to the
    consumer.
    15. This refers to impersonal or mass communication about the product.

    ENUMERATION:
    1.-5. Examples of the promotional mix
    6.-8. The 3 pillars of sustainability
    9.-13. Give at least 5 environmental issues
    14.-17. The 4 environmental impact
    18-20. Give at least 3 internal events that yield innovation.
    GOODLUCK!!!

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