‫ميزانية التسويق‪2012 Marketing‬‬ ‫يناير‪Jan‬‬ ‫فبراير‪Feb‬‬

‫الميزانية‪Budget‬‬ ‫الحالى‪Actual‬‬ ‫الميزانية‪Budget‬‬

‫أعضاء فريق العمل‪Staff‬‬

‫‪Team Member 1‬‬ ‫عضو ‪2‬‬ ‫‪10,000‬‬
‫‪3,750‬‬ ‫‪10,000‬‬
‫‪4,000‬‬ ‫‪10,000‬‬
‫‪3,750‬‬
‫عضو ‪Team Member 3‬‬
‫عضو ‪Team Member 4‬‬
‫عضو ‪Team Member 5‬‬
‫المزايا ‪Benefits‬‬ ‫‪2,063‬‬ ‫‪2,100‬‬ ‫‪2,063‬‬
‫الضرائب ‪Taxes‬‬ ‫‪1,375‬‬ ‫‪915‬‬ ‫‪1,375‬‬
‫‪Staff Total‬اإلجمالى الفرعى‬ ‫‪17,188‬‬ ‫‪17,015‬‬ ‫‪17,188‬‬
‫الحصول على عمالء وصفقات ‪Lead Generation‬‬
‫جديدة‬
‫جوجل أدوردز‪Google AdWords‬‬ ‫‪7,000‬‬ ‫‪7,000‬‬ ‫‪7,000‬‬
‫إعادة إستهداف العمالء‪Retargeting‬‬ ‫‪13,500‬‬ ‫‪13,500‬‬
‫تحديد مواعيد‪Appointment‬‬ ‫‪2,200‬‬ ‫‪3,000‬‬
‫الرعاة‪Sponsorships‬‬
‫الدعاة‪Advertising‬‬
‫إشهار المواقع‪SEO‬‬ ‫‪13,000‬‬ ‫‪10,000‬‬ ‫‪2,600‬‬

‫‪Lead Gen. Total‬إجمالى الحصول على عمالء جدد‬ ‫‪35,700‬‬ ‫‪33,500‬‬ ‫‪9,600‬‬

‫اإلتصاالت‪Communications‬‬
‫العالقات العامة‪Public Relations‬‬ ‫‪20,000‬‬
‫الموقع اإللكترونى‪Web Site‬‬ ‫‪2,000‬‬
‫تويتر‪Twitter‬‬
‫إضافية ‪Collateral‬‬ ‫‪1,500‬‬ ‫‪1,500‬‬ ‫‪1,500‬‬
‫المناسبات ‪Events‬‬
‫العالقات التحليلية‪Analyst Relations‬‬

‫‪ Comm. Total‬إجمالى اإلتصاالت‬ ‫‪1,500‬‬ ‫‪1,500‬‬ ‫‪23,500‬‬

‫المعارض التجارية ‪Trade Shows‬‬

‫معرض تجارى ‪Show 1‬‬ ‫‪70,000‬‬ ‫‪60,000‬‬ ‫‪5,000‬‬
‫معرض تجارى ‪Show 2‬‬
‫معرض تجارى ‪Show 3‬‬
‫معرض تجارى ‪Show 4‬‬
‫معرض تجارى ‪Show 5‬‬
‫‪ T.S. Total‬إجمالى من المعارض التجارية‬ ‫‪70,000‬‬ ‫‪60,000‬‬ ‫‪5,000‬‬

‫‪ Total Marketing Budget‬إجمالى ميزانية التسويق‬ ‫‪124,388‬‬ ‫‪112,015‬‬ ‫‪55,288‬‬

‫فبراير‪Feb‬‬ ‫مارس‪Mar‬‬ ‫‪Q1‬‬ ‫من العام‬

‫الحالى‪Actual‬‬ ‫الميزانية‪Budget‬‬ ‫الحالى‪Actual‬‬ ‫الميزانية‪Budget‬‬

‫‪10,000‬‬
‫‪4,000‬‬ ‫‪10,000‬‬
‫‪3,750‬‬ ‫‪10,000‬‬
‫‪4,000‬‬ ‫‪30,000‬‬
‫‪11,250‬‬

‫‪2,100‬‬ ‫‪2,063‬‬ ‫‪2,100‬‬ ‫‪6,188‬‬

‫‪915‬‬ ‫‪1,375‬‬ ‫‪1,400‬‬ ‫‪4,125‬‬
‫‪17,015‬‬ ‫‪17,188‬‬ ‫‪17,500‬‬ ‫‪51,563‬‬

‫‪7,000‬‬ ‫‪7,000‬‬ ‫‪7,000‬‬ ‫‪21,000‬‬

‫‪13,500‬‬
‫‪2,000‬‬ ‫‪2,000‬‬ ‫‪4,200‬‬

‫‪2,600‬‬ ‫‪13,600‬‬ ‫‪13,600‬‬ ‫‪29,200‬‬

‫‪9,600‬‬ ‫‪22,600‬‬ ‫‪22,600‬‬ ‫‪67,900‬‬

‫‪20,000‬‬ ‫‪20,000‬‬
‫‪2,000‬‬ ‫‪5,500‬‬ ‫‪5,500‬‬ ‫‪7,500‬‬

‫‪1,500‬‬ ‫‪1,500‬‬ ‫‪1,500‬‬ ‫‪4,500‬‬

‫‪23,500‬‬ ‫‪7,000‬‬ ‫‪7,000‬‬ ‫‪32,000‬‬

‫‪5,000‬‬ ‫‪5,000‬‬ ‫‪3,000‬‬ ‫‪80,000‬‬

‫‪5,000‬‬ ‫‪5,000‬‬ ‫‪3,000‬‬ ‫‪80,000‬‬

‫‪55,115‬‬ ‫‪51,788‬‬ ‫‪50,100‬‬ ‫‪231,463‬‬

 ‫‪Q1‬‬ ‫الربع األول من العام‬ ‫إبريل‪Apr‬‬

‫الحالى‪Actual‬‬ ‫الفرق بالمبلغ)‪Diff ($‬‬ ‫الفرق بالنسبة المئوية)‪Diff (%‬‬ ‫الميزانية‪Budget‬‬

‫‪30,000‬‬
‫‪12,000‬‬ ‫‪-‬‬
‫)‪(750‬‬ ‫‪0%‬‬
‫‪-6%‬‬ ‫‪10,000‬‬
‫‪3,750‬‬

‫‪6,300‬‬ ‫)‪(113‬‬ ‫‪-2%‬‬ ‫‪2,063‬‬

‫‪3,230‬‬ ‫‪895‬‬ ‫‪28%‬‬ ‫‪1,375‬‬
‫‪51,530‬‬ ‫‪33‬‬ ‫‪0%‬‬ ‫‪17,188‬‬

‫‪21,000‬‬ ‫‪-‬‬ ‫‪0%‬‬ ‫‪7,000‬‬

‫‪13,500‬‬ ‫‪-‬‬ ‫‪0%‬‬ ‫‪7,500‬‬
‫‪5,000‬‬ ‫)‪(800‬‬ ‫‪-16%‬‬ ‫‪4,000‬‬
‫‪15,800‬‬

‫‪26,200‬‬ ‫‪3,000‬‬ ‫‪11%‬‬

‫‪65,700‬‬ ‫‪2,200‬‬ ‫‪3%‬‬ ‫‪34,300‬‬

‫‪20,000‬‬ ‫‪-‬‬ ‫‪0%‬‬

‫‪7,500‬‬ ‫‪-‬‬ ‫‪0%‬‬

‫‪4,500‬‬ ‫‪-‬‬ ‫‪0%‬‬ ‫‪1,500‬‬

‫‪32,000‬‬ ‫‪-‬‬ ‫‪0%‬‬ ‫‪1,500‬‬

‫‪68,000‬‬ ‫‪12,000‬‬ ‫‪18%‬‬

‫‪35,000‬‬

‫‪68,000‬‬ ‫‪12,000‬‬ ‫‪18%‬‬ ‫‪35,000‬‬

‫‪217,230‬‬ ‫‪14,233‬‬ ‫‪7%‬‬ ‫‪87,988‬‬

Apr‫إبريل‬ May‫مايو‬ Jun‫يونيو‬ Q2 ‫الربع الثانى من العام‬ Jul‫يوليو‬

Actual Budget Actual Budget Actual Budget Actual Diff ($) Diff (%) Budget Actual

10,000
3,750 10,000
3,750 10,000
3,750 10,000
3,750 10,000
3,750 30,000
11,250 30,000
11,250 - 0% 10,000
3,750 10,000
3,750

2,063 2,063 2,063 2,063 2,063 6,188 6,188 - 0% 2,063 2,063

1,375 1,375 815 1,375 811 4,125 3,001 1,124 37% 1,375 1,375
17,188 17,188 16,628 17,188 16,624 51,563 50,439 1,124 2% 17,188 17,188

7,000 7,000 7,000 7,000 7,000 21,000 21,000 - 0% 7,000 7,000

7,500 7,500 7,500 - 0% 7,500 7,500
4,000 2,000 2,000 6,000 6,000 - 0%
15,800 7,800 7,800 23,600 23,600 - 0% 11,600 11,600

15,800 15,800 15,800 15,800 - 0%

34,300 14,800 14,800 24,800 24,800 73,900 73,900 0 0% 26,100 26,100

8,400 8,400 8,400 16,800 8,400 8,400 100%

3,000 3,000
1,500 1,500 1,500 1,500 4,500 3,000 1,500 50% 1,500 1,500
7,000 7,000

1,100 1,100 1,100

1,500 9,900 9,900 11,000 0 22,400 11,400 11,000 96% 11,500 11,500

1,800 1,800 1,800

34,000 5,000 5,000 5,000 45,000 39,000 6,000 15%
6,000 10,000 6,000 10,000 (4,000) -40%
45,000 40,000

34,000 11,000 10,000 6,800 5,000 52,800 49,000 3,800 8% 45,000 40,000

86,988 52,888 51,328 59,788 46,424 200,663 184,739 15,924 9% 99,788 94,788
 Aug‫أغسطس‬ Sep‫سبتمبر‬ Q3 ‫الربع الثالث من العام‬ Oct‫أكتوبر‬ Nov‫نوفمبر‬

Budget Actual Budget Actual Budget Actual Diff ($) Diff (%) Budget Actual Budget

10,000
3,750 10,000
3,750 10,000
3,750 10,000
3,750 30,000
11,250 30,000
11,250 - 0% 10,000
3,750 10,000
3,750 10,000
3,750
3,750 3,750 3,750 3,750 7,500 7,500 - 0% 3,750 3,750 3,750
6,500 6,500 6,500 6,500 - 0% 6,500 6,500 6,500
6,500 6,500 6,500 6,500 - 0% 6,500 6,500 6,500
2,625 2,625 4,575 4,575 9,263 9,263 - 0% 4,575 4,575 4,575
1,750 1,750 3,050 3,050 6,175 6,175 - 0% 3,050 3,050 3,050
21,875 21,875 38,125 38,125 77,188 77,188 0 0% 38,125 38,125 38,125

7,000 7,000 7,000 7,000 21,000 21,000 - 0% 7,000 7,000 7,000

7,500 7,500 - 0% 7,500 7,500 7,000
2,000 2,000 2,000 2,000 - 0%
13,700 13,700 17,500 17,500 42,800 42,800 - 0%
1,000 1,000 1,000 1,000 - 0%
2,600 2,600 2,600 2,600 - 0%

20,700 20,700 30,100 30,100 76,900 76,900 0 0% 14,500 14,500 14,000

9,000 9,000 7,800 7,800 16,800 16,800 - 0% 6,000 6,000 6,400

3,000 3,000 6,000 6,000 - 0% 3,000
1,500 1,500 1,500 1,500 4,500 4,500 - 0% 1,500 1,000 1,500
7,000 7,000 - 0%
8,500 6,500

2,100 2,100 2,100

12,600 10,500 12,300 12,300 36,400 34,300 2,100 6% 16,000 13,500 10,900

35,000 40,000 10,000 5,000 90,000 85,000 5,000 6%

5,000
35,000 40,000 10,000 5,000 90,000 85,000 5,000 6% 0 0 5,000

90,175 93,075 90,525 85,525 280,488 273,388 7,100 3% 68,625 66,125 68,025
Nov‫نوفمبر‬ Dec‫ديسمبر‬ Q4 ‫الربع الرابع من العام‬ Total‫اإلجمالى‬

Actual Budget Actual Budget Actual Diff ($) Diff (%) Budget Actual Diff ($)

10,000
3,750 10,000
3,750 10,000
3,750 30,000
11,250 30,000
11,250 - 0% 120,000
45,000 120,000
45,750 -
(750)
3,750 3,750 3,750 11,250 11,250 - 0% 18,750 18,750 -
6,500 6,500 6,500 19,500 19,500 - 0% 26,000 26,000 -
6,500 6,500 6,500 19,500 19,500 - 0% 26,000 26,000 -
4,575 4,575 4,575 13,725 13,725 - 0% 35,363 35,475 (113)
3,050 3,050 3,050 9,150 9,150 - 0% 23,575 21,556 2,019
38,125 38,125 38,125 114,375 114,375 0 0% 294,688 293,531 1,157

7,000 7,000 7,000 21,000 21,000 - 0% 84,000 84,000 -

7,000 14,500 14,500 - 0% 43,000 43,000 -
12,200 13,000 (800)
66,400 66,400 -
1,000 1,000 -
47,600 44,600 3,000

14,000 7,000 7,000 35,500 35,500 0 0% 254,200 252,000 2,200

20,000 20,000 -
6,400 12,400 12,400 - 0% 53,500 45,100 8,400
3,000 3,000 3,000 - 0% 9,000 9,000 -
1,500 1,500 1,500 4,500 4,000 500 13% 18,000 16,000 2,000
7,000 7,000 -
8,500 6,500 2,000 31% 8,500 6,500 2,000

3,200 3,200
10,900 1,500 1,500 28,400 25,900 2,500 10% 119,200 103,600 15,600

81,800 68,000 13,800

45,000 39,000 6,000
6,000 10,000 (4,000)
90,000 85,000 5,000
5,000 5,000 5,000 10,000 10,000 - 0% 10,000 10,000 -
5,000 5,000 5,000 10,000 10,000 0 0% 232,800 212,000 20,800

68,025 51,625 51,625 188,275 185,775 2,500 1% 900,888 861,131 39,757

 Variables
‫اإلجم‬ Notes‫مالحظات‬ Variables‫المتغيرات‬ Explanation‫شرح‬
‫المتغيرات‬
Diff (%)

0%
-2%
0%
0%
0%
0% Percent of salary 15%
9% Percent of salary 10%
0%

0%
0%
-6%
0%
0%
7%

1%

0%
19%
0%
13%
0%
31%

15%

20%
15%
-40%
6%
0%
10%

5%
 Variables Explanation‫شرح‬
Variables‫المتغيرات‬
‫المتغيرات‬
2012 Marketing ‫تسويق‬ Jan Feb Mar
Staff ‫طاقم العمل‬ 17,188 17,188 17,188
Lead Generation ‫الحصول على عمالء جدد‬ 35,700 9,600 22,600
Communications ‫اإلتصاالت‬ 1,500 23,500 7,000
Trade Shows ‫المعارض التجارية‬ 70,000 5,000 5,000

‫ اإلجمالى‬Total 124,388 55,288 51,788

‫الربع األول ‪Q1‬‬ ‫‪Apr‬‬ ‫‪May‬‬ ‫‪Jun‬‬ ‫الربع الثانى ‪Q2‬‬ ‫‪Jul‬‬
‫‪51,563‬‬ ‫‪17,188‬‬ ‫‪17,188‬‬ ‫‪17,188‬‬ ‫‪51,563‬‬ ‫‪17,188‬‬
‫‪67,900‬‬ ‫‪34,300‬‬ ‫‪14,800‬‬ ‫‪24,800‬‬ ‫‪73,900‬‬ ‫‪26,100‬‬
‫‪32,000‬‬ ‫‪1,500‬‬ ‫‪9,900‬‬ ‫‪11,000‬‬ ‫‪22,400‬‬ ‫‪11,500‬‬
‫‪80,000‬‬ ‫‪35,000‬‬ ‫‪11,000‬‬ ‫‪6,800‬‬ ‫‪52,800‬‬ ‫‪45,000‬‬

‫‪231,463‬‬ ‫‪87,988‬‬ ‫‪52,888‬‬ ‫‪59,788‬‬ ‫‪200,663‬‬ ‫‪99,788‬‬

Aug Sep Q3 ‫الربع الثالث‬ Oct Nov Dec
21,875 38,125 77,188 38,125 38,125 38,125
20,700 30,100 76,900 14,500 14,000 7,000
12,600 12,300 36,400 16,000 10,900 1,500
35,000 10,000 90,000 0 5,000 5,000

90,175 90,525 280,488 68,625 68,025 51,625

‫الربع الرابع ‪Q4‬‬ ‫‪2011 Total‬‬
‫‪114,375‬‬ ‫‪537,813‬‬
‫‪35,500‬‬ ‫‪440,500‬‬
‫‪28,400‬‬ ‫‪206,400‬‬
‫‪10,000‬‬ ‫‪385,600‬‬

‫‪188,275‬‬ ‫‪1,570,313‬‬