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B.E./B.Tech DEGREE EXAMINATION April/May- 2023
IV/VIsemester
Computer Science and Engineering
CS17E85 - Business Intelligence and Applications
(Regulations 2019)
Time : Three Hours Maximum : 100 Marks
Answer ALL Questions
PART A (10x2=20 Marks)

[A1
1. How to define Business Intelligence. [CO1]
]
2. What kind of ethics are required in business intelligence and why? [CO1] [B2]
[A2
3. Using which visualization technique one user can find solution to [CO2]
why users are not converting ? ]
[A1
4. Differentiate Dashboard Vs Scorecard [CO2]
]

5. How do you calculate cross-efficiency? [CO3] [B1]

[A1
6. What is efficiency analysis using DEA? [CO3]
]
[A2
7. Mention the different Marketing Models? [CO4]
]
[A1
8. Compare how web mining is used in relational marketing. [CO4]
]
[A1
9. Illustrate BI Search and Text Analytics [CO5]
]
10. Demonstrate how the Predictive Analysis works? [CO5] [B2]

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 PART B (5x13= 65 Marks)

11. a Discuss in detail about the Business Intelligence Architecture [CO1] [A2]
with appropriate example
.
[OR]
b Elaborate the different Enabling factors in Business Intelligence [CO1] [B1]
. Projects

12. a Describe in detail about Interactive analysis and Adhoc [CO2] [B2]
Querying.
.
[OR]

b Tabulate how Score Card differs from Dash Board. [CO2] [A2]
.

13. a Discuss in detail about DEA: CCR Model in Business [CO3] [B2]
Intelligence
.
[OR]
b Explain Pattern Matching & Cluster analysis in detail. [CO3] [A1]
.

14. a Describe an environment for relational marketing analysis. [CO4] [A1]

.
[OR]
b Describe sales territory design. [CO4] [C1]
.

15. a In BIA, Narrate how to proceed an innovation? [CO5] [A2]

.
[OR]

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 b How do advanced visualization capabilities contribute to the [CO5] [B1]
future of business intelligence?
.

PART C (1x15=15 Marks)

16. a. Consider the following business case study on logistics planning in the Cargo [C1]
Management (Shipping industry.)
Scenario 1. Shipping logistics managers are faced with a unique set of challenges,
particularly in route optimization.
Scenario 2: Dispatching of Cargo in Respective Ports while sailing.
Discuss main challenges faced by Cargo route optimization and dispatch
[OR]
b. Explain in detail about the seven types of consumers using BI.? [C2]

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