PROGRAM Master of Business Administration

SEMESTER 3
TITLE OF THE SUBJECT International Business
COURSE CODE 04MB0303
COURSE CREDITS 3
COURSE DURATION 42 hours (42 Sessions of 60 Minutes each)

COURSE OUTCOMES
❖ Apply knowledge theories in global marketing to learn insights of different cross-cultural markets to gain
insights.
❖ Understand and examine historical transformations that led to the present moment of global conflicts.
❖ Understand the wide problems between the countries related to natural resources and its effects on
development, peace and security of a country.
❖ Enhances different skill sets like planning, analysis, interpreting and evaluating information received across the
globe through the internet to develop decision making capacity on an individual.
❖ To understand and interpret different geographical issues which are directly related to international markets.

COURSE CONTENTS:

Unit Unit / Sub Unit Sessions

No
I Background of international Business: - 10
Growth & expansion of International Business forces, & cost, Major challenges faced by
environmental factors affecting business & Project. why international business is
different from domestic business PESTEL analysis.
International Trade Theories Application: - 10
II Porter's Five Forces Analysis, The Boston Consulting group's product
portfolio matrix (BCG matrix), instruments of trade control, cross national cooperation
and agreements, & global foreign-exchange markets.
Different Entry Strategy: - 10
III Multinational strategy& its types, the firms as value chain, global integrations vs local
responsiveness, country evaluation and import- export problems & its pitfalls, and direct
Investments and collaborative strategies & its types, alliance types, licensing,
franchising, management contracts turnkey operations joint ventures, equity alliances
and others. selection business organization structure & its culture, control systems, and
its types.
IV Disruptions of supply chain: - 08
International issues relating to global manufacturing factors influencing, suppliers’
networks, foreign trade zones, international accounting and finance issues, differences
in financial statements internationally, transaction & its issues, international human
resources management, perspective of the expatriate & its management staffing
frameworks.

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 International Application on World Business: 04
V Colonialism in India, Theories of International Relations and World
History World war I & World War II, the sift of balance of power of Asia,
Taiwan issue, Indian ocean & Indian maritime strategy. India & west Asia, transfer of
wealth & politics of oil, energy security- oil gas and nuclear deals.

EVALUATION:

The students will be evaluated on a continuous basis and broadly follow the scheme given below:
Sr. Particulars Weightage
No
A Continuous Evaluation Component (Assignments / Presentations/ 20% (C.E.C.)
Quizzes / Class Participation/ etc.)
B Internal Assessment 30% (I.A.)
C End-Semester Examination 50% (External Assessment)

SUGGESTED BOOKS
Text Books:

Sr. No Author/s Name of the Book Publisher Edition & Year

T-01 Radebaugh, Sullivan and International business: Pearson Education 15th edition
Salwan. - elements and Operations
T-02 Charles W. L. Hill & G. International Business: 11th edition
Tomas m Hult Competing in the McGraw-Hill 2016
Global Marketplace Education;
T-03 Richard D. Lewis When Cultures Collide, Nicholas Brealey 3rd Editions.
Leading Across Cultures Publishing

Reference Books:

Sr. Author/s Name of the Book Publisher Edition & Year

No
R-01 Charles W L Hill and Arun International Business: Tata McGraw 10th Edition
K Jain Competing in the Global Hill
Marketplace.

R-02 Mike Peng and Global Business. Cengage learning 4th Edition
Deepak Srivastava
R-03 Haris Alibašić Sustainability and Resilience Springer 1st Edition
Planning for Local International
Governments. Publishing

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 R-04 Aharon Klieman Great Powers and Geopolitics. Springer 1stEdition
International
Publishing
R-05 Karen A. Mingst & International relations. W. W. Norton & 7th Edition
Ivan M arreguintoft Company

R-06 Marco Aliberti India in Space: Between Springer 1st Edition

Utility and Geopolitics. International
Publishing

Page 3 of 3 Faculty of Management Studies: Master of Business Administration