Marketing Media Digital Tele

BANT - FY23 SINGAPORE

17548

Confidential - do not distribute or communicate outside Inform

 Target Audience
• IT Managers, Infrastructure Managers, IT Operation, IT Security, C-Suites+
• All industries
• 500+ employee size
• Singapore
• with Exclusion List

Objectives and Key Result

• Source and Qualify opportunities for Pure
Storage solution that the Pure Storage sales team can
connect with and move to the Sales process
• Increase Pure Storage‘s footprint through Lead
Generation increasing their competitive edge

Confidential - do not distribute or communicate outside Inform

 Campaign Components

Data Outcomes
• Qualified Leads
• 1st Party • Audience Reach and Awareness

Channels
• Outbound Telemarketing

Confidential - do not distribute or communicate outside Inform

 Lead Generation Criteria
• Prospects has an influence confirmed in the decision-
making process
• Prospect confirms business card details
• Prospect has a need/opportunity identified Flash Storage
solution with a minimum capacity of 25TB source
• Prospect to meet Pure Storage specialist
• Agrees to receive a call or email within a max of 10 business
days, where the call is to make contact, confirm details and
coordinate future arrangements

Confidential - do not distrib ute or communicate outside Inform

 Proposal
Telemarketing only Estimated Deliverables
Investment: $8,000 USD Channel Qualified Leads
Telemarketing 5
Inclusions:

• 23 days of telemarketing
• Script development & training
• Campaign setup and management
• Weekly progress calls
• Real-time dashboard
• End of campaign report
 Marketing Media Digital Tele

Sydney
Level 18, 201 Elizabeth Street
Sydney, NSW, Australia

Singapore
9 Battery Road,
Singapore 049910

Manila
Level 16, Orient Square
Ortigas, Manila, Philippines

Confidential - do not distribute or communicate outside Inform