Picka Cheese

(Business Plan)

Submitted to:
Ms. Nilda Pamplona

Submitted on:
January 30, 2024

Submitted by:
Bangero, Dwylah Jade
Brobio, Bianca Mikaela
Camaya, Khalyl
Dedicatoria, Grant
Hanapin, Errol Carl
Hombrebueno, Alyanna Fae
Name of the business: Picka Cheese

Logo (with explanation):

Our company logo features a friendly

cheese character giving a thumbs up,
symbolizing the exceptional quality and
satisfaction guaranteed by our products. This
cheerful cheese icon embodies our
commitment to excellence and assures our
customers that every bite they take will be
met with approval. It's a fun and inviting
representation of the deliciousness and
reliability they can expect from us. Out of the
logos that were proposed, this is the majority
of what the group chose for the reason that it
truly stands out with its vibrant shades of
yellow, radiating liveliness and warmth.
Furthermore, the designer also includes the
tagline of the business that says"Indulge in
Cheesy Bliss" with the business name "Picka
Cheese" invites customers to enjoy the
delightful experience of cheese offered by our
brand, Picka Cheese. It emphasizes the
pleasure and satisfaction derived from
indulging in our high-quality cheese products,
making it a memorable and enticing tagline
for our brand. Lastly, they also include 2024,
which is the established date of the business.

Location of the business

Our business will be located at the Food Hall of Ayala Malls Marikina, Liwasang
Kalayaan, Marikina, 1800 Metro Manila. We chose this location because it is a popular
shopping and entertainment destination in the city, with a high foot traffic of potential
customers. According to the mall’s website, it has over 200 stores and services, including
cinemas, restaurants, banks, and supermarkets. It also has ample parking spaces and public
transportation access.

Our location will allow us to reach a large and diverse market of mall-goers who are
looking for convenient and affordable snacks. Our products are sweet corn, fries, and cheese
sticks, which are popular among Filipinos of all ages and preferences. We will offer different
flavors and toppings to cater to different tastes and preferences. We will also use high-quality
ingredients and equipment to ensure the freshness and safety of our products.

Our location will also expose us to a high level of competition from other food stalls
and restaurants in the mall. However, we believe that we have a competitive advantage in
terms of our product variety, quality, and price. We will also use effective marketing strategies,
such as social media, flyers, and loyalty programs, to attract and retain customers. We will
also monitor the market trends and customer feedback to adjust our products and services
accordingly. We believe that our location is ideal for our business, as it will provide us with a
large and loyal customer base, a strong brand image, and a profitable operation.

Design layout of the business

Pencil Sketch Layout

 Detailed Layout

The proposed layout for our business aims to strike a balance between minimalism
and aesthetics, given the location of our food court in Ayala Mall. Our objective is to create an
inviting ambiance that entices customers to indulge in our offerings. We intend to achieve this
by incorporating elegant yet straightforward adornments such as colorful signage and small
potted plants to enhance the overall look and feel of our stall. Furthermore, we will prioritize
the presentation of our food, utilizing premium ingredients and attractive plating techniques to
appeal to our customers' visual senses. By prioritizing both the form and function of our
business, we anticipate standing out in the competitive food court and garnering a loyal
customer base.

Vision

Our business vision entails revolutionizing the culinary experience by becoming a

paragon of excellence in fries, cheese sticks, and sweetcorn. We aim to offer not only a taste
sensation but also an unforgettable memory through our meticulously crafted and delectable
dishes. Our team of proficient chefs is devoted to curating a distinctive and varied menu that
caters to diverse palates. We utilize only the freshest and finest ingredients to ensure that
every plate is a masterpiece. Our unwavering commitment to quality is evident in our
exceptional customer service, where we continually strive to exceed expectations and leave
our guests feeling contented and valued.

Mission

Our ultimate mission in our business is to reinvent the way people eat by creating
delightful and decadent moments with the skilful preparation of cheese sticks, fries, and sweet
corn. We think that these straightforward but classic comfort foods have the ability to
transcend the ordinary and elevate each bite to a symphony of flavors. Our dedication is to
finding the best ingredients, lovingly preparing each dish, and serving up an unforgettable
meal that leaves a lasting impression on the palate.

Goal

The primary goal of the business is to achieve revenue growth while satisfying the
needs of customers. To achieve this goal, it's essential to establish mutually beneficial,
long-term relationships with customers. This can be accomplished by providing exceptional
customer service, offering innovative products, and investing in sales and marketing teams. In
the end, the success of the business will be determined by customer satisfaction and loyalty.

Objective

Our objective is to establish Picka Cheese as the leading provider of delicious and
affordable snacks in Ayala Malls Marikina by the end of 2024. We will achieve this by offering
a variety of sweet corn, fries, and cheese sticks with different flavors and toppings, using
high-quality ingredients and equipment, and implementing effective marketing strategies.