MEDIA BLITZ 1

swayed -> influenced/persuaded/manipulated

purchased -> buy/pay for
sponsorship -> any type of support from a person or organization
memorable slogan -> catchy phrase
thought-provoking -> interesting
icon -> idol/legend/superstar
endorses -> to publicly express support or approval
upbeat -> cheerful/optimistic
constant repetition -> to repeat over and over again
striking image -> a picture or scene that catches your attention
product placement -> placing a brand or item somewhere that will be noticed by large
audiences
media awareness -> an understanding of the many ways that you can use media
advertising campaign -> commercial, something that promotes a brand or service
celebrity endorsement -> when someone famous publicly expresses approval or support
towards something
brand recognition -> how well a customer can notice a brand
social influencers -> a person who makes an impact on audiences through socials
marketing executives -> the person in charge of marketing a company
sales technique -> the way in which a person or company successfully sells a product
adolescent consumers -> younger people that purchase or view products or content
market products -> creating a way for more people to see a product and buy it

MEDIA BLITZ 2
engaged in -> involved
tap into -> make use of
posed the question -> asked
blurs the line -> makes it hard to distinguish
go a long way towards -> be very helpful
is testament to -> is evidence of
part and parcel of -> an essential aspect of
subjected to -> forced to undergo
a case in point -> a good example
SOCIAL INFLUENCERS

discerning -> perceptive/knowledgeable/astute

coupled with -> joined or combined with
preoccupation -> a state where you’re absorbed by something (fixated/focused on)
target -> select as an object of attention or attack
savvy -> knowledgeable - in or well - practiced
issues -> problems/complications
practice -> method/custom
questionable -> concerning/controversial
directed at -> aim at a particular direction

WORD BUILDING

VERB NOUN ADJECTIVE

reflect reflection reflective

commit commitment committed (dedicated)

endorse endorsement (a form of public support from a person or

group)

shame shame ashamed/shameful/shameless

consult consultant/consultation

preoccupy preoccupation preoccupied

prefer preference preferable/preferential

manipulate manipulation manipulative

SAME OR DIFFERENT

fulfil/instil -> D
prestige/disrepute -> D
barrage/battery -> S
paramount/marginal -> D
segment/sector -> S
subconscious/conscience -> D
morally/ideally -> D
doubt/insecurity -> D
memorable/catchy -> S
peers/contemporaries -> S
WORDS WITH 2 MEANINGS

confers -> grants an advantage of honour

-> discuss with

establish -> create/setup

-> discover

exploiting -> making full and efficient use of

-> using something unfairly

dictated -> told what to do

-> said aloud so it can be written down

figure -> shape

-> number

carving out -> working to create

-> removing from a large whole

grasp -> realize or understand

-> hold firmly to

EXPRESSIONS WITH QUESTION

begs the question -> causes us to ask

out of the question -> impossible
it is a question of -> it is a matter of
to call into question -> to raise doubts about
without question -> undoubtedly