Osmeña Colleges, Inc.

College of Teacher Education

City of Masbate
Region V (Bicol)

Purposive Communication
 Osmeña Colleges, Inc.
College of Teacher Education
City of Masbate
Region V (Bicol)

Lesson 3: Local And Global Communication In Multicultural Settings

What’s our goal?

At the end of the lesson, students are able to:

• Identify the different forms of intercultural communication
• Cite examples on how to enhance one’s ability to communicate with
people from diverse cultures
 Osmeña Colleges, Inc.
College of Teacher Education
City of Masbate
Region V (Bicol)

Lesson 3: Local And Global Communication In Multicultural Settings

Let’s conceptualize!

Globalization is the
communication and assimilation
among individuals, ethnicities,
races, institutions, governments of
various nations supported by
technology and compelled by
international trade.
 Osmeña Colleges, Inc.
College of Teacher Education
City of Masbate
Region V (Bicol)

Lesson 3: Local And Global Communication In Multicultural Settings

Let’s conceptualize!
People’s background and experiences influence their view of the world and the
values, beliefs, and behavior patterns assumed to be good.
The following are possible cultural barriers:

Lack of knowledge of others’ culture

 Osmeña Colleges, Inc.
College of Teacher Education
City of Masbate
Region V (Bicol)

Lesson 3: Local And Global Communication In Multicultural Settings

Let’s conceptualize!
People’s background and experiences influence their view of the world and the
values, beliefs, and behavior patterns assumed to be good.
The following are possible cultural barriers:

Discrimination and harassment Language differences

 Osmeña Colleges, Inc.
College of Teacher Education
City of Masbate
Region V (Bicol)

Lesson 3: Local And Global Communication In Multicultural Settings

Let’s conceptualize!
Krizan (2014) suggests these strategies to become an effective global
communicator:

1. Review communication 2. Analyze the

principles. message receiver.
 Osmeña Colleges, Inc.
College of Teacher Education
City of Masbate
Region V (Bicol)

Lesson 3: Local And Global Communication In Multicultural Settings

Let’s conceptualize!
Krizan (2014) suggests these strategies to become an effective global
communicator:
3. Be tolerant of 4. Learn about cultures 5. Consider
other cultures. and apply what is learned. language needs.
 Osmeña Colleges, Inc.
College of Teacher Education
City of Masbate
Region V (Bicol)

Lesson 3: Local And Global Communication In Multicultural Settings

Let’s conceptualize!
Intercultural communication refers to the interaction with
people from diverse culture (Jandt, 1998).
 Osmeña Colleges, Inc.
College of Teacher Education
City of Masbate
Region V (Bicol)

Lesson 3: Local And Global Communication In Multicultural Settings

Let’s conceptualize! Forms of intercultural communication

Interracial communication – Interethnic communication –

communicating with people interacting with people of
from different races different ethnic origins
 Osmeña Colleges, Inc.
College of Teacher Education
City of Masbate
Region V (Bicol)

Lesson 3: Local And Global Communication In Multicultural Settings

Let’s conceptualize! Forms of intercultural communication

 Osmeña Colleges, Inc.
College of Teacher Education
City of Masbate
Region V (Bicol)

Lesson 3: Local And Global Communication In Multicultural Settings

Let’s conceptualize! Forms of intercultural communication

International communication – Intracultural communication –
communicating between interacting with members of the
representatives from different same racial or ethnic group or
nations co-culture.
 Osmeña Colleges, Inc.
College of Teacher Education
City of Masbate
Region V (Bicol)

Lesson 3: Local And Global Communication In Multicultural Settings

Let’s conceptualize! According to Gamble and Gamble (2008),

communication style among cultures differs.

High- context communication is a Low- context communication is a

tradition-linked communication system system that works on straightforward
adheres strongly to being indirect. communication.
 Osmeña Colleges, Inc.
College of Teacher Education
City of Masbate
Region V (Bicol)

Lesson 3: Local And Global Communication In Multicultural Settings

Let’s conceptualize! Improving intercultural communication competence

Recognize the validity and differences
of communication styles among people.
Learn to eliminate personal biases or
prejudices
Strive to acquire communication skills
necessary in the multicultural world.