A P Samyak

IIM Alumnus | Performance Marketing | Strategy & Execution | Program Management

Omni-channel Marketing | Growth Hacking | Musician & Composer

samyak.ap@gmail.com +91-98867 29478 Bengaluru, India

WORK EXPERIENCE SKILLS

Senior Manager - Marketing, Strategy, & Growth B2B Marketing
Outdoor and digital marketing
OnGrid (Bengaluru, Karnataka)
Growth Hacking
December 2019 - present
Marketing Strategy
Ideation, development, and execution of marketing campaigns for Long-form and website content writing
OnGrid and its sister entities eLockr & Gridlines Customer Acquisition
Redrafted marketing strategy for OnGrid resulting in optimized overall Team Management
brand perception among the HR audience and increased revenue from Project management
incoming leads by 70% Stakeholder management
Preparing an end-to-end project launch strategy for gridlines.io Mentorship
Data-driven Decision Making
comprising an omnichannel marketing plan and driving its execution,
keeping simplicity, governance, and customer eccentricity at its core EDUCATION
Monitor, review, and analyze performance marketing efforts in to
determine the viability of initiatives and fine-tune, when required, for cost MBA (Marketing and Strategy)
optimization Indian Institute of Management, Kashipur
Sole ownership in executing lead generation campaigns across Linkedin, 06/2017 - 04/2019
Google ads, Mailchimp, and Sales Navigator increasing the number of
incoming leads from ~50 in 2021 to 1000 in January 2023
B. E. (Mechanical)
The primary point of contact in identification, negotiation, and B M S College of Engineering, Bangalore
partnership for corporate events hosted by ET. SHRM, among others to 09/2011 - 04/2015
achieve organizational BTL goals
Switching in the shoes of Content, Design, and Sales roles to accelerate
execution via internal and external stakeholder management
INTERNSHIPS
Key owner of BTL marketing activities that include event sponsoring,
external branding, webinar, etc. WanderTrust, Pune
Leading and owning the overall growth roadmap and adoption of the (06/2018 - 01/2019)
eLockr platform from January to December of 2021 - over 400 new Content development for the then-newly launched
organizations adopted eLockr during the period WanderTrust website
Drafting D2C Ad copies and trvel blogs on traveling with
WanderTrust
Area Business Manager - KAM & Sales
Oyo Rooms (Panjim, Goa) Ravi Integrated Logistics India Ltd
June 2019 - December 2019 (03/2018 - 05/2018)

Revenue Management of over 30 properties in the Calangute - Baga Reached out to more than 200 prospects for
cluster of Goa with revenue of 10 Crore Business Development in the Bangalore region
Formulating a blueprint of a business plan, sales, and implementation and was able to convert 5 customers, providing
tool kit for different customer segments and geographies the company with a recurring sale of
Standardization of legal documents and pricing models approximately INR 10 Lakhs.
Built and led a team of 25 hotel managers to maintain the operational
efficiency of the cluster Bharath Earth Movers Limited, Bengaluru
Churn win back of 7 properties within the first two months of engagement (03/2015 - 05/2015)
with Oyo As a project trainee, I undertook a study and
developed an assembly floor map with the
objective of minimizing assembly time.
Associate Systems Engineer (Locomotive Design)
TCS Pvt Ltd. (Bengaluru)
Nov 2015 - Jan 2017 ACHIEVEMENTS
Worked in the power train module where 32 projects were handled within Founder - The Dramatics Club, IIM Kashipur
a span of 14 months which was the second highest in the team Second Runner up – Standup comedy,
Accompanied the senior management team in pitching locomotive Kacofonia’18, IIM Kashipur
design solutions to the clients like GE, BEML Represented BMSCE & VTU in state & university
Engaging with key clients to understand their requirements and level Archery championships, secured silver
preparing SOW for the power train team medals in 2014
Represented Karnataka state in the 28th Sub-
junior national archery championship in 2007