100% FAIL: HIGH <50% PASS: 50-59% CREDIT: 60-69% DISTINCTION: 70-79% HIGH DISTINC : 80-100%

EX. SUMMARY
Brief background of company and current
situation, purpose of report, outline of
key problems, theory used to analyse
them and why must be solved. Maximum
one page, presented on a separate page.
PROBLEM - IDENTIFICATION
Identification and description of ONE
Major management problem from the
case with a clear problem statement
supported by integrated case evidence
that is accurate, specific and appropriate.
PROBLEM - ANALYSIS
Use of relevant management
theory/concepts covered in MCD2040 to
analyse and explain why and how the
problem has developed.
5%
Some of the following
Inadequate coverage of most areas
adequately covered:
such as background, situation,
background, situation,
purpose and problems. *
purpose and problems.
20% Identified through some use
of evidence and basic
Not identified or described
description of the problem.
correctly/weakly. Very weak
Evidence integration
integration of case evidence.*
sometimes weak and/or
repetitive.
35%
Wrong, none or little Some relevant
theory/concepts used and/or theory theory/concepts correctly
mentioned is not discussed or used, discussed or applied
applied sufficiently leading to very enabling some analysis of
weak analysis. * problem.
Most issues such as Outstanding executive summary
Background, situation, purpose
background, situation, providing clear direction for the
and problems clearly identified
purpose and problems reader presenting an overview of
and summarised well.
outlined well. all key report details.
Very good identification and Excellent identification and
Clearly identified and
description of problem, supported description of problem, well
supported by some good
by accurate, specific and supported by integration of
integration of evidence with
appropriate evidence that is strong, accurate, specific and
good description of problem.
integrated well. appropriate evidence.
Relevant theory/concepts Very good use of relevant Excellent use of theory/concepts
discussed & used to clearly theory/concepts in identification through using different
analyse the problem with and analysis of the problem. A theoretical aspects to show a
some good application of good discussion of how and why deep understanding of why &
theory. problem developed. how problem is occurring.

RESEARCH 10% Insufficient research conducted OR The research selected, used

Use of quality research in supporting
problem analysis. Minimum (min.)
requirement: at least 3 peer-reviewed
articles (published after 2010) AND the
textbook are used.
REFERENCING
(In text citations)
Correct use of APA 6th/7th ed.
referencing system including accurate
citations with only the sources that have
actually been used.
REFERENCE LIST
Correct use of APA 6th/7th ed.
referencing system including a Reference
List on a separate page with only the
sources that have actually been used.
selected research is not relevant. and discussed is not always Good use of sound and Excellent and thorough use of
Very good research usually used
Does not meet min. requirement or relevant. Meets min. reliable research to support research using high quality
to support analysis. Meets min.
unable to identify research details. requirement. Some analysis at times. Meets min. sources to support analysis.
requirement.
Sections are plagiarised limiting application of research to requirement. Meets min. requirement.
research ability. case.
10%
No or inaccurate citations according Report contains several
Accurate citations with Excellent and accurate citations
to the APA 6/7th ed. system. MUST inconsistencies and errors in Very good citations with very few
minor errors and/or using the APA referencing system
consult the Q Manual to attend to citations. MUST consult the errors and/or inconsistencies.
inconsistencies. with hardly any errors.
this. Sections are plagiarised. Q Manual more.
10%
No or inaccurate referencing Reference list contains Excellent and accurate
Accurate eferencing with
according to the APA 6/7thed. several inconsistencies and Very good referencing with very referencing using the APA
minor errors and/or
system. MUST consult the Q Manual errors in referencing. MUST few errors and/or inconsistencies. referencing system with hardly
inconsistencies.
to attend to this. consult the Q Manual more. any errors.

PRESENTATION
Quality of expression, grammar, format
and layout which is appropriate for a
business report. This includes: Title Page,
headings/numbering, executive
summary, font, spacing and page
numbers. Meets word count
requirement.
10%
Report is neatly formatted &
Report is poorly presented/ Report is formatted in a Report is formatted in a correct Excellent professional
presented. Not always
formatted or sections missing. business‐like manner and business‐like manner with clear presentation and formatting.
business appropriate.
Written expression grammar, clearly presented. Correct presentation. Very good written Excellent written expression
Written expression,
spelling is poor. NOT within word third person tense used with expression with some minor with hardly any errors in
grammar, spelling adequate
count requirement. clear expression. errors. grammar, spelling etc.
but with errors.