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    1. The document is a cover page for a group written assignment on principles of marketing. It lists the names and student IDs of the group members and includes information like the word count and tutorial class. 2. The cover page also contains an assessment criteria table that rates student performance across 12 areas from excellent to very poor on a scale of 1 to 3 or 1 to 5. The areas assessed include the introduction, company background, diagrams, positioning mapping analysis, recommendations, conclusion, references, appendices, and academic format. 3. For each assessment area, descriptors are provided to indicate what constitutes excellent, good, average, poor, or very poor performance. Areas like positioning mapping analysis and recommendations are assessed out

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    1. The document is a cover page for a group written assignment on principles of marketing. It lists the names and student IDs of the group members and includes information like the word count and tutorial class. 2. The cover page also contains an assessment criteria table that rates student performance across 12 areas from excellent to very poor on a scale of 1 to 3 or 1 to 5. The areas assessed include the introduction, company background, diagrams, positioning mapping analysis, recommendations, conclusion, references, appendices, and academic format. 3. For each assessment area, descriptors are provided to indicate what constitutes excellent, good, average, poor, or very poor performance. Areas like positioning mapping analysis and recommendations are assessed out

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    4 views2 pages

    BBDT1013 PMK Appendix1b

    Uploaded by

    yang ma
    1. The document is a cover page for a group written assignment on principles of marketing. It lists the names and student IDs of the group members and includes information like the word count and tutorial class. 2. The cover page also contains an assessment criteria table that rates student performance across 12 areas from excellent to very poor on a scale of 1 to 3 or 1 to 5. The areas assessed include the introduction, company background, diagrams, positioning mapping analysis, recommendations, conclusion, references, appendices, and academic format. 3. For each assessment area, descriptors are provided to indicate what constitutes excellent, good, average, poor, or very poor performance. Areas like positioning mapping analysis and recommendations are assessed out

    Copyright:

    © All Rights Reserved
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    of 2

    Appendix 1b: Cover Page for Group Written Assignment

    Tunku Abdul Rahman University of Management and Technology


    Academic Year 2023/2024

    BBDT1013 PRINCIPLES OF MARKETING


    Group Written Assignment

    Students’ names Students’ ID Nos.


    1.
    2.
    3.
    4.
    5.
    Programme: Word count: Tutorial class:

    Assessment
    Excellent Good Average Poor Very Poor
    Criteria:
    Introduction 3 2.5 2 1.5 1
    (3.0) An excellent A good A brief and poor
    An average
    introduction with introduction and introduction that is
    introduction that A very poor
    important sufficiently vague with little
    lacks important introduction that
    positioning positioning positioning
    positioning shows little effort.
    mapping mapping mapping
    mapping overviews.
    overviews. overviews. information.
    Company 3 2.5 2 1.5 1
    background Above the
    (3.0) Outstanding Generally sound Performance meets Considerable
    average
    performance work with some the minimum further work is
    standard with a
    without error. error. criteria. required.
    minor error.
    Diagram 3 2.5 2 1.5 1
    (3.0) Above the
    Outstanding Generally sound Performance meets Considerable
    average
    performance work with some the minimum further work is
    standard with a
    without error. error. criteria. required.
    minor error.
    Positioning 18 14 10 6 2
    mapping
    analysis Excellent
    A good Insufficient Minimal
    (18.0) application of Sufficient
    application of application of application of
    course application of
    course course course
    material/theories/ course
    material/theorie material/theories/co material/theories/
    concepts. material/theories/co
    s/concepts. ncepts. Evidence of concepts. Strong
    Comprehensive ncepts. A lack of
    Good not understanding evidence of not
    and thorough understanding in
    understanding many areas in this understanding the
    understanding of some areas.
    of the topic. topic. topic.
    the topic.
    10 8 6 4 2
    Recommendatio
    Original
    ns that
    recommendations Recommendations
    contribute to the Recommendations Recommendation
    Recommend that contribute to are valid but very
    brand/product’s are generally s are few and out-
    ations (10.0) the common in the
    success though irrelevant. of-point.
    brand/product’s marketplace.
    not very
    future success.
    original.
    Conclusion 3 2.5 2 1.5 1
    (3.0)
    An excellent A good A brief and poor
    An average
    conclusion with conclusion and conclusion that is
    conclusion that A very poor
    important sufficiently vague with little
    lacks important conclusion that
    positioning positioning positioning
    positioning shows little effort.
    mapping mapping mapping
    mapping overviews.
    overviews. overviews. information.
    References 5 4 3 2 1
    and citations
    (5.0) A good
    Outstanding application of
    Generally correct Incorrect
    application of TARUMT APA Non-TARUMT
    referencing with referencing with
    TARUMT APA Referencing. APA Referencing.
    some errors. many errors.
    Referencing. Minor errors
    only.
    Appendices 5 4 3 2 1
    and
    academic Highly relevant Good Generally good Few and poorly Very few
    format (5.0) appendices that appendices that supporting chosen appendices appendices and
    support and support and appendices but with have little relevance mostly irrelevant.
    strengthen enhance the some poorly chosen to the writing. Poor Non-academic
    evidence-based writing. Neat ones. Average academic format. format.
    writing. Excellent academic academic format.
    academic format. format.

    TOTAL /50

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