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  • Whats New at Facebook Q1 2020

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    Iqbal Maulana
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    The document provides an overview of new features and updates for Facebook advertising solutions, including: 1. Enhanced augmented reality and auto dealer advertising solutions. 2. New placement options like carousel ads in video feeds and updates to ads that link to messaging platforms. 3. Tools for businesses like a dedicated Messenger inbox and updates to the Ads Manager interface. 4. Increased privacy controls and transparency around custom audience targeting.

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    Whats-New-at-Facebook-Q1-2020

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    The document provides an overview of new features and updates for Facebook advertising solutions, including: 1. Enhanced augmented reality and auto dealer advertising solutions. 2. New placement options like carousel ads in video feeds and updates to ads that link to messaging platforms. 3. Tools for businesses like a dedicated Messenger inbox and updates to the Ads Manager interface. 4. Increased privacy controls and transparency around custom audience targeting.

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    © All Rights Reserved
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    4 views20 pages

    Whats New at Facebook Q1 2020

    Uploaded by

    Iqbal Maulana
    The document provides an overview of new features and updates for Facebook advertising solutions, including: 1. Enhanced augmented reality and auto dealer advertising solutions. 2. New placement options like carousel ads in video feeds and updates to ads that link to messaging platforms. 3. Tools for businesses like a dedicated Messenger inbox and updates to the Ads Manager interface. 4. Increased privacy controls and transparency around custom audience targeting.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 20

    What’s New

    Q1
    Agenda 1.
    2.
    Ad Solutions
    Ad Placement & Optimization
    3. Business Tools
    4. Privacy & Policy

    Facebook company
    01 Ad solutions

    Facebook company
    AD SOLUTIONS

    AR ads for Facebook

    Invite people to an immersive and


    shareable experience with AR ads, which
    also enable you to better drive business
    results.

    Availability: Global

    Facebook company For illustration purpose only


    AD SOLUTIONS

    Enhancing our Auto


    Enhancing our Auto
    Dealer solutions
    Dealer solutions

    We're surfacing more helpful information to


    people shopping for a car on Marketplace,
    including making business Pages
    browsable by adding dealership listings
    from Marketplace, and helping shoppers
    make decisions by adding ratings & reviews
    to Marketplace listings.

    Availability: In all 9 markets where Marketplace is currently available


    (US, CA, UK, FR, DE, BR, MX, AU, ID)

    Facebook company For illustration purpose only


    AD SOLUTIONS

    Tailoring the Number


    of Cards Displayed in
    Expandable Carousel Ads

    Tell a deeper story with Expandable


    Carousel ads on Instagram, with the
    option to tailor the number of carousel
    cards displayed.

    Facebook company For illustration purpose only


    AD SOLUTIONS

    Updates to Branded
    Content ads

    Leverage new capabilities for Branded


    Content ads on Facebook and Instagram,
    including feed carousel, conversions
    objective and automatic placements.

    Facebook company For illustration purpose only


    AD SOLUTIONS & OPTIMIZATION

    Updates to ads that click to


    Messenger, WhatsApp and
    Instagram Direct

    We’re rolling out several updates and


    enhancements across our ads that click to
    Messenger, WhatsApp and Instagram
    Direct for businesses that use our
    messaging apps to connect with people,
    such as enabling ads that click to
    Instagram Direct and the Facebook Stories
    placement for ads that click to WhatsApp.

    Applicable to: US, Canada, France, Australia

    Facebook company For illustration purpose only


    02 Ad placement &
    optimization

    Facebook company
    AD PLACEMENT & OPTIMIZATION

    Carousel image ads in


    Watch feed

    Leverage the carousel image ad format on


    the Video Feeds placement on Facebook
    and reach users in a highly immersive
    environment.

    Availability: Global

    Facebook company For illustration purpose only


    AD PLACEMENT & OPTIMIZATION

    Multi-Placement Editing for


    Placement Asset Customization

    Use Placement Asset Customization


    to customize your creative for multiple
    placements at once or one at a time, to
    ensure your ad is optimized for the best
    practices of each placement.

    Availability: Global

    Facebook company For illustration purpose only


    AD PLACEMENT & OPTIMIZATION

    Video Views campaigns


    in Messenger Stories

    We're now supporting Video Views


    campaigns in Messenger Stories
    and video ads in Messenger Inbox.
    Advertisers who are optimizing
    for reach and performance should
    opt in to as many placements
    as possible.

    Availability: Global

    Facebook company For illustration purpose only


    AD PLACEMENT & OPTIMIZATION

    Audience Network Web and


    Audience Network In-stream
    Deprecation

    In order to better serve the growing


    demand from our partners in mobile apps,
    starting 11 April 2020, Audience Network
    will stop serving ads on the Audience
    Network Web and In-Stream placements.

    Availability: Global

    Facebook company
    03 Business tools

    Facebook company
    BUSINESS TOOLS

    Business Inbox for


    Messenger

    Business Inbox is a native business


    inbox in Messenger that messaging
    admins can easily switch to from
    their personal Messenger Inbox
    to attend to user messages.

    Availability: Global

    Facebook company For illustration purpose only


    BUSINESS TOOLS

    Updates to the Ads


    Manager Experience

    We are making changes to Ads Manager to


    focus on design, simplification, and ease of
    use improvements that limit disruption to
    your normal day to day workflows, giving
    advertisers more search and filter
    functionality.

    Availability: Global

    Facebook company For illustration purpose only


    BUSINESS TOOLS

    Self-Serve Tool Allowing


    Business and Creator Accounts
    to Set a Minimum Age Limit

    We have introduced a new tool


    for business and creator accounts,
    allowing you to set a minimum age
    for people to view your organic
    content.

    Availability: Global

    Facebook company For illustration purpose only


    04 Privacy & policy

    Facebook company
    PRIVACY & POLICY

    Transparency andControl
    Transparency and Control
    Changes: CustomAudiences
    Changes: Custom Audiences
    from a customer
    customerlist
    list

    We have introduced an
    enhancement that provides more
    transparency and control to people
    over the usage of Custom Audiences
    from a customer list.

    Availability: Global

    Facebook company
    Thank You

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