Orig Business Plan - Isagani Crispy Pasta Original

Crispy-Pasta Chips Original
“Snack Smarter with Pasta chips: The perfect blend

of pasta and crunch!”
Business Plan
(June2023)
Contact Information
Isagani Jr. S. Saducos
isaganisaducos101@gmail.com
0927-554-0253
Eunice R. Daduyo
eunicedaduyo7@gmail.com
CRISPY PASTA CHIPS ORIGINALS
0966-870-9399
Marcus M. Canlas
marcussmenor08@gmail.com
0995-784-7382
Ericka P. Traspe
erickacoriene@gmail.com
0909-620-2753
John Michael Ax’l D. Heruela
axldelacruzheruela@gmail.com
0915-301-0365
San Francisco East, Anao, Tarlac
Table of Contents
Executive Summary………………………………………………………………………………………………………
Opportunity
Expectations
Opportunity…………………………………………………………………………………………………………………..
Problem & Solution
Target Market
Competition
Execution……………………………………………………………………………………………………………………
Marketing & Sales
Operations
Milestones & Metrics
Company……………………………………………………………………………………………………………………
Overview
Team
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is
shared only with the understanding that you will not share its contents or ideas with third parties without the
express written consent of the plan author.
Financial Plan……………………………………………………………………………………………………………
Forecast
Financing
Statements
Appendix………………………………………………………………………………………………………………..
Profit and Loss Statement
Balance Sheet
Cash Flow Statement
Market
Crispy-Pasta Chips Original specializes in producing high-quality and crispy pasta chips
that cater to various customer segments. These segments include health-conscious consumers
seeking delicious and healthy snacks, individuals who loves pasta dishes and enjoy the flavors
and textures associated with pasta, school-aged children looking for nutritious snack options,
people who enjoy trying new and innovative snacks, younger generations who are open to trying
new food trends and are willing to experiment with different flavors and textures. Crispy-Pasta
Chips Original’s pasta chips are made with natural ingredients, without preservatives or artificial
flavors, and may be marketed as a healthier alternative to traditional chips. They appeal to a wide
range of customers, providing a tasty and nutritious option for different preferences and
occasions.
Competition
Crispy-Pasta chips Original is a prominent participant in the chips industry, specializing
in high-quality and crispy pasta chips. However, the company faces tough competition from
existing businesses in its markets. Pringles is known for its unique stackable potato chips and a
variety of flavors. Lay’s is one of the largest and most popular chips brands worldwide, offering
a wide range of flavors and varieties. Doritos is famous for its bold and intense flavors,
particularly in the tortilla chip category. Oishi is another well-known brand that offers a variety
of chips, including Oishi Marty’s Cracklin’s, Oishi Potato Fries, and Oishi Prawn Cracker. Boy
Bawang is known for its garlic-flavored cornick, a popular snack in the Philippines.
Why Us?
Crispy Pasta Chips Original is a dynamic and forward-thinking company led by founders
Isagani Saducos, Marcus Canlas, Eunice Daduyo, Ericka Traspe, and Ax'l Heruela, who possess
the ideal skill set to spearhead the growth of this business. Their vision is to revolutionize the
snack industry through the production of high-quality, delicious and crispy pasta chips. With a
strong commitment to sustainability, Crispy Pasta Chips Inc. aims to minimize waste and
embrace eco-friendly packaging solutions. Marcus's expertise in culinary arts and Eunice's
background in food science and nutrition positions the company for success. The team is
dedicated to continuous research and development, innovative marketing strategies, and
delivering superior quality, ensuring unforgettable customer experiences. Supported by a diverse
management team, including Ax'l Heruela as a Systems Analyst, Eunice Daduyo as a Risk
Manager, and Ericka Traspe as an Engineering Manager, Crispy Pasta Chips Inc. effectively
harnesses technological advancements, manages risks, and achieves successful project outcomes.
The valuable guidance and support of business advisor Gilbert Fernando, with his extensive
background in business and leadership, further contributes to the company's growth and triumph
in the competitive snack industry.
In summary, Crispy Pasta Chips Inc. is a visionary and innovative company that seeks to
transform the snack industry with its outstanding range of products, unwavering dedication to
sustainability, and imaginative marketing approaches. With a team of passionate individuals and
the invaluable guidance of seasoned experts, the company is confident for remarkable growth
and be successful in the market.
Expectations
Forecast
Crispy Pasta Original aims to boost repeat business by 20% in the upcoming fiscal year
through the implementation of diverse sales tactics like bundle promotions, time-limited deals,
and product sampling. These strategies are geared towards enriching marketing campaigns and
improving customer satisfaction, in line with the company's overarching goal of sustaining sales
growth and revenue expansion in the long run.
Opportunity
Problem & Solution
Problem Worth Solving
Given the increasing consumption of snack food, particularly of chips, mainly among
young people, a study of their nutritional assessment and the impact that their inclusion implies
in a balanced diet with health benefits is necessary. Before buying a snack product, it is
important to pay attention to the information contained in the nutritional labelling, particularly
the fatty acid profile along with the salt content. Serving size advised and indicated by the
manufacturer must also be considered (25-30 g) when consuming snack food. Serving size is
especially relevant in children and adolescents, as a result of their high consumption of snack
food and the high prevalence of childhood overweight and obesity. (Capella, Esteve & Frigola)
Chips are considered as fast moving consumer snack food item which has become
popular throughout the world (Dinushika & De Silva). Potato chips are considered a staple snack
in households across the country. However, while they’re loved for their crisp texture and salty
flavor, potato chips aren’t exactly known for their health benefits or nutrition profile. In fact,
aside from having a high number of calories in potato chips, they also tend to be loaded with
sodium, fat and preservatives as well (Rachel Links).
When it comes to potato chips, none of us can have enough of them ever! While we all
relish them in leisure time, we often fail to understand that somewhere they are affecting our
body very badly. According to experts, potato chips are unhealthy and are dangerous for the
digestive system and brain. Here we are going to talk about 9 shocking facts about potato chips
that will make you think twice before picking up a packet next time. (Times of India)
Pasta is a widely consumed food in all over the world. Coarse semolina obtained from
durum wheat and water are the main ingredients of conventional pasta products. The amount of
gluten and quality level of durum wheat, are two important factors for the superiority of finished
pasta. (Nilusha et. al)
Potato chips are commonly known snack eaten by people of all ages. Due to the high fat
and salt content, as well as acrylamide and trans fatty acids resulting from high temperatures
frying, they are considered to be unhealthy. (Halagarda & Suwala)
According to Barganier (2022) Any balanced diet can include a bit of healthy, moderate
snacking, but going overboard on any junk food can do some real damage. There are ugly side
effects of potato chips according to science, this ugly side effects includes, too many chips can
raise your blood pressure, you can develop cancer, chips can cause major gain weight. According
to Griffin Health, chips contain loads of cholesterol and if you have a family history of strokes,
you need to avoid these snacks next time craving hits.
Furthermore, according to Lama (2023) Despite their popularity, greasy potato chips are
an energy-dense food with little nutritional value. In general, eating chips and similar fried, fatty
foods can lead to a not very nutritional diet, resulting in weight gain and negative effects on your
health.
Because of the material they are made of, most chips bag aren’t biodegradable and can’t
be compose. However, several companies have attempted to create biodegradable packaging for
their chips (Juste, 2022). The major environment impact of crisps and snacks derives from their
damaging packaging. Although the bags might look like they are made form aluminum, they are
actually made of metallized plastic film.
Our Solution
With the increasing concerns over the health and environmental impacts of sodium and
chips consumptions, Crispy Pasta Original is proud to present a unique solution that addresses
these issues. The product, aptly named crispy pasta chips, is a Chips made entirely from pasta,
offering a delicious and healthy alternative to traditional potato chips products. One of the
primary concerns with chips consumption is the amount of sodium and artificial ingredients
found in most products. Crispy Pasta Chips Original eliminated this concern by instead of
relying on excessive salt or unhealthy seasonings, we flavor our pasta chips with herbs and
spices. Trying options like garlic powder, oregano, parmesan cheese, paprika, and bit of salt for
added taste without the extra sodium. As a result, consumers can manage their favorite snack
without compromising on their health.
To solve the problem in a major gain weight because of high calorie potato chips, rather than
deep-frying the pasta chips, bake them in the oven or in the air fryer. This reduces the amount of
oil used and cuts down on calories and saturated fat. Be mindful of portion sizes when enjoying
pasta chips. It's easy to overindulge, so measure out a reasonable serving and avoid mindless
snacking.
It also helps the environment by using brown kraft paper zip lock pouch so that the packaging of
the crispy pasta chips can be good to the environment because it is a biodegradable material.
Crispy Pasta Chips Originals helps reduces the waste that ended up in the landfill and helps to
promote a more sustainable food system.
Crispy Pasta Original offers a unique solution to address concerns about the health and
environmental impacts of sugar and candy consumption. Their product, crispy pasta chips, is
made entirely from pasta and provides a delicious and healthy alternative to traditional potato
chips. By using herbs and spices instead of excessive salt, Crispy Pasta Chips Original eliminates
concerns about sodium and artificial ingredients. Baking the pasta chips instead of deep-frying
reduces oil usage and cuts down on calories and saturated fat. Additionally, the use of
biodegradable brown kraft paper zip lock pouches for packaging promotes a more sustainable
food system by reducing waste that would end up in landfills.
Mission
“To promote healthier snacking habits by offering delicious, excellent quality pasta chips that
are healthier alternative to traditional chips”
Vision
“To become the leading provider of healthy snacking options by introducing crispy pasta chips
as a widely recognized alternative to traditional pasta”
Target Market
Market Segments
Crispy Pasta Chips original specializes in producing excellent quality pasta chips that
appeal to customers who appreciate delicious and healthy snacks. The target market could
include:
Pasta Lover: Individuals who have a love for pasta dishes and enjoy the flavors and textures
associated with pasta-based meals. They may be interested in trying a unique snack that captures
the essence of pasta in chip form.
Snack Enthusiasts: People who enjoy trying new and innovative snacks. They are open to
exploring different flavors and textures beyond traditional potato or corn chips.
Health-conscious Consumers: Those who are looking for healthier snack options. Pasta chips
are often made with better-for-you ingredients and may have lower fat content compared to
traditional potato chips.
Foodies and Culinary Adventurers: Individuals who appreciate gourmet and artisanal food
experiences. They enjoy exploring new flavors and are willing to try unique and unconventional
snacks like Pasta chips.
Millennials and Gen Z: Younger generations who are open to trying new food trends and are
willing to experiment with different flavors and textures. They value unique and Instagram-able
food experiences.
Party and Entertaining Crowd: Pasta chips can be a great addition to party platters and social
gatherings. They can be served alongside dips, cheese, or other snack items, appealing to those
hosting or attending events.
On-the-go Snackers: Busy individuals who are looking for convenient and portable snacks to
enjoy while on the move. Pasta chips can be a satisfying and flavorful option for those who need
a quick snack on the go.
Competition
Current Alternatives
Crispy Pasta Chips Original specializes in producing high quality pasta chips and is a
prominent participant in the candy industry. However, the company faces tough competition
from existing business in each of the markets it operates in. In the current juncture, we are going
to examine Crispy Pasta Chips Original’s current competitors as well as products and services
that it offers.
Pringles- is a popular brand of potato and wheat-based stackable snack chips. It’s owned by
kellogg’s and is sold more than 140 countries. What’s unique about pringles is its packaging and
chip shape. The chips are uniformly shaped and stacked in a can, unlike most chips that come in
a bag.
Lay’s- is another well-known brand of potato chips (or crips, depending on where you’re from
and is owned by PepsiCo through Frito-Lay since 1965. The company produces a variety of
flavors for their potato chips, and their classic slogan in “Betcha can’t eat just one!” Lay’s potato
chips are sold in many countries globally under different names. For instance, in the UK, they
are known as Walkers.
Doritos- they are popular brand of flavored tortilla chips that are loved by many snack
enthusiast. Doritos is also owned by Frito-Lay, a subsidiary of PepsiCo. These triangular-shaped
chips are known for their bold and intense flavors, such as Cool Ranch, Nacho Cheese, Spicy
Sweet Chili, and many more.
Boy Bawang- is popular snack in the Philippines. It’s a type of cornick, or corn nuts, known for
its garlicky flavor. The name “Boy Bawang” translates to “Garlic Boy” in English. It’s a crunchy
and savory treat that’s often enjoyed as a snack or accompaniment to a cold drink.
Oishi- is well-known food and beverage company in the Philippines. They offer a wide range of
snacks and drinks that are popular among Filipinos. Some of their popular products include Oishi
Marty’s Cracklin’s, Oishi Potato Fries, and Oishi Prawn Cracker, and Oishi Green Tea. Oishi
snacks are known for their unique flavors and quality ingredients.
KK Crunch- is a rising company located in Anao, Tarlac, Philippines. Their signature product is
kangkong chips, a unique and delicious snack made from kangkong leaves. With a variety of
flavors.
KimChips- also a rising company in Anao, Tarlac, Philippines. Their product is kimchips, a chip
that is made from kimchi.
Our Advantages
Innovation- Crispy Pasta Original is renowned for its creative snacking strategy. They were the
first business in the snacking sector to launch spaghetti chips, launching a new category. This
illustrates their capacity for original thought and the range of goods they provide.
Versatility- You can eat crispy pasta chips by themselves or with other dips like cheese,
hummus, or salsa. They can also be added to salads or used as the foundation of nachos.
Quality Ingredients- Crispy Pasta Chips Original takes great satisfaction in employing premium
components in their pasta chips. The chips have a unique flavor and texture because they are
created from regular cooked pasta. A pleasurable snacking experience is ensured by our
dedication to high-quality ingredients.
Sustainable Practices – We recognize the value of sustainability and work to reduce our effect
on the environment. For this reason, we employ eco-friendly packaging materials and sustainable
production methods
Execution
Marketing & Sales
Marketing Plan
Crispy Pasta chips original strives to fulfill the increasing demand for affordable and
delicious chips, especially among younger consumers, in a highly competitive chips market by
offering a diverse range of pasta chips made with excellent quality and wholesome ingredients.
The aforementioned candy companies, namely Pringles, Lay's, Oishi, KK Crunch, and
KimChips, are set to engage in competition with Crispy Pasta Chips Original; nonetheless,
Crispy Pasta Chips Original is expected to differentiate itself from its competitors by prioritizing
natural, excellent quality products and offering reasonable pricing.
Marketing Objectives
 Increase awareness of Pasta Chips Original among consumers, particularly those who
enjoy snack foods. This could be measured through surveys or social media engagement.
 Boost the market share of Pasta Chips Original in the snack food sector.
 Position Pasta Chips Original as a healthier, tastier alternative to traditional potato chips.
MARKETING STRATEGIES
Branding and Design
Crispy Pasta Chips Original will establish its brand with a specific focus on the target
market. Our logo is simple yet still looks professional, it feature a bowl of pasta chips in the
middle and a ribbon banner with the text “Crispy Pasta” to make it appealing and attention
seeking to our customers.
Digital Marketing and Social Media
Utilize digital marketing strategies to promote pasta chips through various social media
platforms like Instagram, Facebook, and TikTok. Creating visually appealing content that
showcases the product, engages with the audience, and encourages user-generated content. Run
targeted ads to reach potential customers who have shown interest in similar products or healthy
snacks.
Customer Retention strategy
We ensure that our customer keep coming back to purchase our product. Our company
will offer discounts to repeat customer and provide exceptional customer service. Our company
can also engage with its customer through social media platforms to gather feedback such as
Facebook and Instagram, understand their needs and preferences, and improve our product and
services accordingly. By retaining our existing customers, Crispy Pasta Chips Original will
reduce its customer acquisition costs and increase its revenue.
SALES PLAN
Sales Goal
-Our goal is to increase repeat business by 10% within the next fiscal year. We will
achieve this by improving the quality and consistency of its products, and by offering incentives
for customers to purchase more frequently
Sales tactics
We will implement the following sales tactics to attain our sales objectives:
Product Sampling: Offering free samples in supermarkets, at events, or even through direct
mail can entice consumers to try Pasta Chips Original. Once they've tasted the product, they're
more likely to make a purchase.
Bundling: Create a bundle deal with Pasta Chips Original and another product (like a dip or a
drink). This not only increases the perceived value but also can encourage consumers to try the
product.
Limited-time Offers: Run a sale or offer a discount on Pasta Chips Original for a limited time.
This creates a sense of urgency and can spur purchases.
Loyalty Programs: Reward repeat customers with points or discounts on future purchases of
Pasta Chips Original. This can encourage customer loyalty and repeat purchases.
In-store Promotions: Use eye-catching displays, end-of-aisle placements, or shelf talkers to
draw attention to Pasta Chips Original in stores.

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Crispy-Pasta Chips Original

“Snack Smarter with Pasta chips: The perfect blend

Problem & Solution

Marketing & Sales

Milestones & Metrics

Profit and Loss Statement

Cash Flow Statement

Crispy-Pasta chips Original is a prominent participant in the chips industry, specializing

dedicated to continuous research and development, innovative marketing strategies, and

delivering superior quality, ensuring unforgettable customer experiences. Supported by a diverse

in the competitive snack industry.

and be successful in the market.

growth and revenue expansion in the long run.

sodium, fat and preservatives as well (Rachel Links).

pasta. (Nilusha et. al)

frying, they are considered to be unhealthy. (Halagarda & Suwala)

you need to avoid these snacks next time craving hits.

actually made of metallized plastic film.

without compromising on their health.

promote a more sustainable food system.

food system by reducing waste that would end up in landfills.

are healthier alternative to traditional chips”

as a widely recognized alternative to traditional pasta”

the essence of pasta in chip form.

traditional potato chips.

snacks like Pasta chips.

hosting or attending events.

a quick snack on the go.

are known as Walkers.

enthusiast. Doritos is also owned by Frito-Lay, a subsidiary of PepsiCo. These triangular-shaped

Sweet Chili, and many more.

that is made from kimchi.

dedication to high-quality ingredients.

Marketing & Sales

natural, excellent quality products and offering reasonable pricing.

Branding and Design

seeking to our customers.

Digital Marketing and Social Media

Customer Retention strategy

reduce its customer acquisition costs and increase its revenue.

for customers to purchase more frequently

more likely to make a purchase.

This creates a sense of urgency and can spur purchases.

In-store Promotions: Use eye-catching displays, end-of-aisle placements, or shelf talkers to

draw attention to Pasta Chips Original in stores.

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