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2) The threat of new entrants in an industry is very high when startups open business with little
capital and few employees.
Answer: TRUE
Page Ref: 40
Chapter LO: 1
Difficulty: Moderate
3) Network effects refers to the ability of a product to fit into a new system.
Answer: FALSE
Page Ref: 40
Chapter LO: 1
Difficulty: Easy
1
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
Difficulty: Moderate
2
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
8) Sustaining technologies streamline existing processes and give companies marginal
advantages.
Answer: TRUE
Page Ref: 44
Chapter LO: 2
Difficulty: Easy
9) Creative destruction refers to an innovation that fails miserably and leads to huge losses
within the industry.
Answer: FALSE
Page Ref: 44
Chapter LO: 2
Difficulty: Easy
10) Government action can influence how Porter's five forces operate in industries.
Answer: TRUE
Page Ref: 45
Chapter LO: 2
Difficulty: Easy
11) Companies are embedded in a complex ecosystem where events in one arena affect the
whole community.
Answer: TRUE
Page Ref: 46
Chapter LO: 2
Difficulty: Easy
12) Procurement and technology support are primary activities of a value chain.
Answer: FALSE
Page Ref: 48
Chapter LO: 3
Difficulty: Easy
Course LO: Discuss the role of information systems in supporting business processes
3
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15) A low-cost leadership strategy means offering a highly differentiated product at a price that
is lower than the market price.
Answer: FALSE
Page Ref: 52
Chapter LO: 4
Difficulty: Easy
Course LO: Discuss the role of information systems in supporting business processes
16) Differentiating the product or service for a particular market niche is called product
marketing.
Answer: FALSE
Page Ref: 53
Chapter LO: 4
Difficulty: Easy
Course LO: Explain how IS can be used to gain and sustain competitive advantage
18) The operational requirements for nonprofit businesses are completely different from for-
profit businesses.
Answer: FALSE
Page Ref: 56
Chapter LO: 5
Difficulty: Easy
Course LO: Discuss the role of information systems in supporting business processes
19) E-government involves efforts to make unclassified information available to citizens via the
Internet, and offers many interactive online services to save people time-consuming visits to
government offices.
Answer: TRUE
Page Ref: 58
Chapter LO: 5
Difficulty: Easy
Course LO: Discuss the role of information systems in supporting business processes
20) Funds and human effort applied to growing and transforming an organization are closely tied
to strategy, innovation, and competitive advantage.
Answer: TRUE
Page Ref: 60
Chapter LO: 6
Difficulty: Easy
4
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21) Which of the following is one of the five competitive forces proposed by Porter?
A) employee productivity
B) threat of substitutes
C) market volatility
D) governmental influence
Answer: B
Page Ref: 39
Chapter LO: 1
Difficulty: Easy
22) Durodoll is a leading manufacturer of decorative crafts in Canada. Which of the following, if
true, will indicate that the threat of new entrants is high for Durodoll?
A) Durodoll has a patent for its manufacturing process.
B) The crafts that Durodoll manufactures are low-priced commodities.
C) The process of manufacturing the crafts is labor intensive.
D) The decorative goods' industry is capital intensive.
Answer: B
Page Ref: 40
AACSB: Reflective thinking skills
Chapter LO: 1
Difficulty: Moderate
23) Facebook, the world's most visited Web site as of June 2011, has millions of users. The large
membership base of Facebook would mean that a user is likely to find most of his friends when
he logs in to Facebook. Lack of this competence prevents new players from penetrating
Facebook's market. This is an example of _.
A) monopolistic competition
B) internal marketing
C) network effects
D) guerilla marketing
Answer: C
Page Ref: 40
AACSB: Analytic skills
Chapter LO: 1
Difficulty: Moderate
5
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
25) Which of the following is the best example of an attempt to create network effects?
A) An Internet service provider gives free access to social networking sites.
B) A retailer gives volume discounts on large purchases.
C) A kitchenware manufacturer introduces a differentiated range of products.
D) AT&T introduces a family plan that provides free calls within the family.
Answer: D
Page Ref: 40
AACSB: Analytic skills
Chapter LO: 1
Difficulty: Moderate
26) are the costs that customers incur when they change suppliers.
A) Network costs
B) Switching costs
C) Capital expenditures
D) Opportunity costs
Answer: B
Page Ref: 40
Chapter LO: 1
Difficulty: Easy
28) Which of the following industries has the highest switching cost?
A) packaged food
B) textile
C) software
D) food and beverage
Answer: C
Page Ref: 41
Chapter LO: 1
Difficulty: Moderate
6
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
29) Which of the following companies will have the highest buying power?
A) a company that sells agricultural products procured from numerous farmers
B) a firm that is an exclusive dealer for an automotive company
C) a bank that borrows from the Federal Reserve
D) a company that procures IT services from a large software company
Answer: A
Page Ref: 41
AACSB: Analytic skills
Chapter LO: 1
Difficulty: Moderate
30) ABC Company supplies milk to retail customers in the U.S. There are many sellers offering
milk and price is a major determinant of market success. Which of the following predictions
about ABC Company is most likely to be true?
A) It will have strong control over its suppliers.
B) It will be in a position to dictate terms with the buyers.
C) It will have to face powerful buyers.
D) It will have strong control over the market.
Answer: C
Page Ref: 41
AACSB: Reflective thinking skills
Chapter LO: 1
Difficulty: Moderate
32) How did online markets affect the balance of power between buyers and suppliers?
A) The power imbalance between the buyers and the suppliers decreased.
B) Buyers' focus shifted from being powerful to being cooperative.
C) Sellers became more powerful than the buyers.
D) Buyers became more powerful than the sellers.
Answer: D
Page Ref: 41
Chapter LO: 1
Difficulty: Moderate
7
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
33) Which of the following factors increases the power of suppliers?
A) governmental regulations
B) high switching costs
C) low-scale operations
D) competitive pressures
Answer: B
Page Ref: 41
Chapter LO: 1
Difficulty: Moderate
34) IBF Associates manufactures automotive components such as seat belts, seats, mufflers, etc.
The company supplies its products to leading car manufacturers in Europe and America. Which
of the following statements, if true, would indicate that IBF has high bargaining power?
A) IBF has only four customers and all of them are large companies.
B) IBF's customers do not expect differentiation in products such as seatbelts and mufflers.
C) Automobile companies have signed a five-year contract with IBF.
D) The automobile industry in Europe is characterized by low levels of competition.
Answer: C
Page Ref: 42
AACSB: Reflective thinking skills
Chapter LO: 1
Difficulty: Hard
35) is high in an industry when alternative products that offer attractive savings are
available.
A) Market profitability
B) Threat of substitutes
C) Network effects
D) Threat of new entrants
Answer: B
Page Ref: 42
Chapter LO: 1
Difficulty: Easy
36) Videoconferencing has evolved as an alternative for business travelling. This is an example
of .
A) the threat of substitutes in a market
B) intensification of rivalry among competitors
C) monopolistic competition in markets
D) increased power of the suppliers
Answer: A
Page Ref: 42
Chapter LO: 1
Difficulty: Easy
8
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37) Substitutes of a product .
A) have the same technical specifications as the product
B) are products of similar nature that operate in a different target market
C) provide the same product or service through different means
D) do not have direct impact on the profitability of the product
Answer: C
Page Ref: 43
Chapter LO: 1
Difficulty: Easy
38) Which of the following is a result of high rivalry among existing competitors?
A) increased effectiveness of the industry
B) decreased market profitability
C) decreased threat of substitutes
D) increased market prices
Answer: B
Page Ref: 43
Chapter LO: 1
Difficulty: Moderate
40) Which of the following is a valid observation of the rivalry among existing competitors?
A) It is damaging for the competitors.
B) It leads to perfect competition.
C) It results in losses for the customers.
D) It helps the market grow in terms of quality.
Answer: A
Page Ref: 43
Chapter LO: 1
Difficulty: Easy
9
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41) Competition is not severe in the telecommunication industry in Brazil. More than ninety
percent of the market is dominated by four large players. Which of the following, if true, will
increase the rivalry among these four players?
A) A recent regulation by the government has made the entry of new players more difficult.
B) The market growth has slowed down significantly in recent months.
C) One of the dominant players decides to launch its products in Argentina.
D) In order to strengthen national security, the Brazilian government has banned the use of
Internet telephony.
Answer: B
Page Ref: 43
Chapter LO: 1
Difficulty: Easy
10
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
45) Which of the following is most closely associated with sustaining technologies?
A) improvements that streamline existing processes
B) radical breakthrough that replaces low-end products
C) potential to reshape and reform an industry
D) association with new product or service led by technology
Answer: A
Page Ref: 44
Chapter LO: 2
Difficulty: Easy
46) Which of the following is the most accurate justification for the view that the Internet is the
most important disruptive innovation of the twentieth century?
A) The Internet created uncertainties in the market by providing a platform for online trade.
B) Switching costs have increased after the advent of the Internet as a medium of trade.
C) The Internet reduced entry barriers for newcomers and empowered buyers with more
information.
D) Competition became oligopolistic with only a few companies investing in technology.
Answer: C
Page Ref: 44
AACSB: Analytic skills
Chapter LO: 2
Difficulty: Moderate
48) Why were innovations like Apple's iTunes considered to be disruptive innovations?
A) These innovations, when introduced, were not legal.
B) These innovations had a negative effect on all the existing market players.
C) These innovations allowed the parent company to benefit in other product categories.
D) These innovations involved more operational costs.
Answer: B
Page Ref: 45
Chapter LO: 2
Difficulty: Easy
11
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
49) What impact will patents have on a business with respect to Porter's five forces?
A) Patents will result in increased market competition.
B) Patents will result in increased rivalry within an industry.
C) Patents will result in reduced threat of new entrants.
D) Patents will result in increased bargaining power of buyers.
Answer: C
Page Ref: 45
Chapter LO: 2
Difficulty: Moderate
50) Which of the following governmental actions will increase the threat of new entrants in a
market?
A) The Federal Reserve reduces the interest rates on credit for small businesses.
B) The Department of Commerce offers a patent to an existing player.
C) The Government squeezes money from the market through open-market operations.
D) The Federal Reserve increases the cash reserve ratio to tackle inflation.
Answer: A
Page Ref: 45
Chapter LO: 2
Difficulty: Moderate
51) Which of the following is commonly used by organizations to influence how the Porter's five
forces operate?
A) evasion of taxes to effect governmental action
B) selling at prices below the existing market price
C) lobbying for governmental action
D) selling at prices above the existing market price
Answer: C
Page Ref: 45
Chapter LO: 2
Difficulty: Easy
52) Which of the following can be achieved by introducing anti-trust laws in a market?
A) preventing the intensification of market competition
B) preventing dominant players from abusing their power
C) reducing tariffs and duties for existing players
D) creating entry barriers for new players
Answer: B
Page Ref: 46
Chapter LO: 2
Difficulty: Easy
12
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53) Which of the following pairs of products are complimentary to each other?
A) computer and software
B) tea and coffee
C) petroleum and natural gas
D) gold and silver
Answer: A
Page Ref: 46
Chapter LO: 2
Difficulty: Moderate
13
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
57) The activities that are directly related to the process by which products and services are
created, marketed, sold, and delivered are called activities.
A) composite
B) support
C) compound
D) primary
Answer: D
Page Ref: 48
Chapter LO: 3
Difficulty: Easy
60) Which of the following statements is true about the value chain?
A) It ends when the customer buys a product.
B) It involves components that are external to the company.
C) It involves only the primary activities of a business.
D) It does not involve the intermediaries that a company maintains.
Answer: B
Page Ref: 48
Chapter LO: 3
Difficulty: Moderate
14
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61) Which of the following is NOT a typical component of a company's value chain?
A) competitors
B) suppliers
C) customers
D) intermediaries
Answer: A
Page Ref: 48
Chapter LO: 3
Difficulty: Easy
62) Which of the following actions of a sugar manufacturing company is an extension of its
value chain?
A) The company intensifies its marketing activities.
B) The company buys a large sugar cane plantation in Cuba.
C) The company adds a few more distributors.
D) The company launches a new promotional program.
Answer: B
Page Ref: 48
AACSB: Analytic skills
Chapter LO: 3
Difficulty: Moderate
63) "The value chain does not end when the buyer pays for the product or service." Which of the
following statements contradicts this judgment?
A) Customer orientation is the key to success in modern business.
B) Value chain includes all components that add value to a product or service.
C) Total value transfer of tangible goods happens at the point of sale.
D) Marketing success should be measured in terms of customer satisfaction.
Answer: C
Page Ref: 49
AACSB: Reflective thinking skills
Chapter LO: 3
Difficulty: Moderate
64) Alduro Plastics, a utensils manufacturing company, decides to extend its value chain by
acquiring a manufacturer of raw materials. Which of the following, if true, would most support
Alduro's decision?
A) The company's major supplier displays a sloppy attitude while supplying materials.
B) The company's production schedule is seasonal.
C) The company has projected a growth of 8 percent for the current financial year.
D) The company's managing director has resigned recently.
Answer: A
Page Ref: 49
AACSB: Analytic skills
Chapter LO: 3
Difficulty: Moderate
15
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall
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561. So Jesus says (p. 230, Copt.) of “the man who receives and
accomplishes the Mystery of the Ineffable One”; “he is a man
in the Cosmos, but he will reign with me in my kingdom; he is
a man in the Cosmos, but he is a king in the light; he is a man
in the Cosmos, but he is not of the Cosmos, and verily I say
unto you, that man is I, and I am that man.”
566. Loc. cit. Or they may cover a kind of allegory, as we might say
that Agape or Love makes Faith, Hope, and Charity. But I
believe it to be more likely that the “12 mysteries” are letters in
a word. So in the Μέρος τευχῶν Σωτῆρος it is said of the
“Dragon of the Outer Darkness,” which is in fact the worst of
all the hells described in that book: “And the Dragon of the
Outer Darkness hath twelve true (αὐθέντη) names which are
in his gates, a name according to each gate of the torture-
chambers. And these names differ one from the other, but
they belong to each of the twelve, so that he who saith one
name, saith all the names. And these I will tell you in the
Emanation of the Universe”—(p. 323, Copt.). If this be thought
too trivial an explanation, Irenaeus tells us that the 18 Aeons
remaining after deducting the Decad or Dodecad (as the case
may be) from the rest of the Pleroma were, according to the
Valentinians, signified by the two first letters of the name of
Jesus: ἀλλὰ καὶ διὰ τῶν προηγουμένων τοῦ ὀνόματος αὐτοῦ
δύο γραμμάτων, τοῦ τε ἰῶτα καὶ τοῦ ἦτα, τοὺς δεκαοκτὼ
Αἰῶνας εὐσήμως μηνύεσθαι, Irenaeus, Βk I. c. 1, § 5, p. 26,
Harvey. Equally absurd according to modern ideas are the
words of the Epistle of Barnabas (c. X., pp. 23, 24,
Hilgenfeld), where after quoting a verse in Genesis about
Abraham circumcising 318 of his slaves (cf. Gen. xiv. 14), the
author says “What then is the knowledge (γνῶσις) given
therein? Learn that the 18 were first, and then after a pause,
he says 300. (In) the 18, I = 10, H = 8, thou hast Jesus
(Ἰησοῦν). And because the Cross was meant to have grace in
the T, he says also 300. He expresses therefore Jesus by two
letters and the Cross by one. He knows who has placed in us
the ungrafted gift of teaching. None has learned from me a
more genuine word. But I know that ye are worthy.”
567. “The True Word” or the Word of the Place of Truth. The latter
expression is constantly used in other parts of the book, and
seems to refer to the χώρημα or “receptacle,” that is the
heaven, of the Aeon Ἀλήθεια, that is the Decad. Cf. especially
the Μέρος τευχῶν Σωτῆρος (pp. 377, 378, Copt.), where it is
said that certain baptisms and a “spiritual chrism” will lead the
souls of the disciples “into the Places of Truth and Goodness,
to the Place of the Holy of all Holies, to the Place in which
there is neither female, nor male, nor shape in that Place, but
there is Light, everlasting, ineffable.”
568. These ἀποτάγματα are set out in detail in the Μέρος τευχῶν
Σωτῆρος (pp. 255 sqq. Copt.), where the disciples are
ordered to “preach to the whole world ... renounce
(ἀποτασσετε) the whole world and all the matter which is
therein, and all its cares and all its sins, and in a word all its
conversation (ὁμιλιαι) which is therein, that ye may be worthy
of the mysteries of the Light, that ye may be preserved from
all the punishments which are in the judgments” and so on. It
should be noted that these are only required of the psychics
or animal men.
569. No doubt in the Greek original the actual seal was here
figured. For examples, see the Bruce Papyrus, passim. The
idea is typically Egyptian. As M. Maspero says in his essay on
“La Table d’Offrandes,” R.H.R. t. xxxv. No. 3 (1897), p. 325:
no spell was in the view of the ancient Egyptians efficacious
unless accompanied by a talisman or amulet which acted as a
material support to it, as the body to the soul.
572. 1 Cor. xv. 29. The practice of “baptizing for the dead,” as the
A. V. has it, evidently continued into Tertullian’s time. See
Tertull. de Resurrectione Carnis, c. XLVIII. p. 530, Oehler.
574. Hatch, op. cit. p. 307. The Emperor Constantine, who was
baptized on his deathbed, was a case in point. The same
story was told later about the Cathars or Manichaeans of
Languedoc. The motive seems in all these cases to have
been the same: as baptism washed away all sin, it was as
well to delay it until the recipient could sin no more.
579. Ibid. p. 235. Rom. vi. 4; Gal. iii. 27, 29, are quoted in support.
580. Ibid. p. 235. Rom. vii. 22; 1 Cor. vi. 14; Eph. iii. 16 and v. 30
are quoted in support.
586. Justin Martyr was probably born 114, and martyred 165 A.D.
For the passage quoted in text, see his First Apology, c. LXVI.,
where he mentions among other things that the devils set on
the worshippers of Mithras to imitate the Christian Eucharist
by celebrating a ceremony with bread and a cup of water.
587. Hatch, op. cit. p. 308. This visible change of the contents of
the cup of water to the semblance of blood is described in the
Μέρος τευχῶν Σωτῆρος (p. 377, Copt.), and with more detail
in the Bruce Papyrus. Cf. p. 183 infra.
596. Mallet, Le Culte de Neit à Saïs, p. 200, points out that the God
Nu described in the 18th Chapter of the Book of the Dead is
“the infinite abyss, the Βυθός, the πατὴρ ἄγνωστος of the
Gnostics.” So Maspero in Rev. Critique, 30 Sept. 1909, p. 13,
who declares that the author of the Pistis Sophia was
influenced directly or indirectly by Osirian beliefs.
597. Moret, Le verbe créateur et révélateur, p. 286, for references.
612. E.g. p. 47, Copt. Cf. also ibid. pp. 147, 170, 176.
621. p. 357, Copt. This opening sentence could not have been
written by one of the Valentinians of Hadrian’s time, who, as
has been said above, “did not choose to call Jesus, Lord,”
Irenaeus, Bk I. c. 1, I. p. 12, Harvey.
624. This “Middle Way” has nothing to do with the τόπος or “place”
of the middle, where are set in the Pistis Sophia proper the
powers who preside over incarnation. It is below the visible
sphere (p. 364, Copt.) and is met with in Rabbinic lore. See
Kohler, op. cit. p. 587.
625. This division of the Twelve Aeons into two halves seems at
first sight inconsistent with the description in the Pistis Sophia
proper which always speaks of them as Twelve. Yet it is plain
that the author of the Pistis Sophia knew the legend here
given, as he makes John the Divine speak (p. 12, Copt.) of
“the rulers who belong to the Aeon of Jabraoth” and had
made peace with the mysteries of the light. These “rulers who
repented” are again mentioned on p. 195, Copt. In the other
part of the Μέρος τευχῶν Σωτῆρος (p. 356, Copt.), it is also
said that the souls of Abraham, Isaac, and Jacob are to be
placed in “the Place of Jabraoth and of all the rulers who
repented” until Jesus can take them with Him to the light. So
the Papyrus Bruce (Amélineau, p. 239).
627. In the text of the Μ. τ. σ. (p. 377, Copt.), Jesus simply asks
His father for a sign, and “the sign is made which Jesus had
said.” In the Papyrus Bruce where the same ceremony is
described in almost identical words, it is said that the wine of
the offering was turned into water which leaped forth of the
vase which contained it so as to serve for baptism. Cf.
Amélineau, Gnost. Ég. p. 253. That Marcus the magician by
juggling produced similar prodigies, see Irenaeus, Bk I. c. 7, II.
pp. 116, 117, Harvey.
628. The name of Jaldabaoth, which in the whole of the rest of the
MS. is spelt ⲒⲀⲖⲆⲀⲂⲀⲰⲐ, appears on p. 380 immediately
after the lacuna of seven pages as ⲒⲀⲖⲦⲀⲂⲀⲰⲐ, Ialtabaoth,
which supports the theory of another author.
629. This is also briefly mentioned in the part of the Μέρος τευχῶν
Σωτῆρος just described. See pp. 386, sqq., Copt.
631. Cf. the speech of the crocodile in the tale of the Predestined
Prince: “Ah, moi, je suis ton destin qui te poursuit; quoi que tu
fasses, tu seras ramené sur mon chemin.” Maspero, Contes
Populaires de l’Égypte Ancienne, 3rd ed. Paris, n. d. p. 175.
633. Thus the Μ. τ. σ. says (p. 355, Copt.) “For this I despoiled
myself (i.e. laid aside my heavenly nature) to bring the
mysteries into the Cosmos, for all are under [the yoke of] sin,
and all lack the gifts of the mysteries.... Verily, verily I say unto
you: until I came into the Cosmos, no soul entered into the
light.” Contrast this with the words of the Pistis Sophia proper
(p. 250, Copt.): “Those who are of the light have no need of
the mysteries, because they are pure light,” which are made
the “interpretation” of the text: “They that are whole have no
need of a physician, but they that are sick.” See also the Pistis
Sophia, p. 246, Copt., where it is said of the mysteries
promised by Jesus that “they lead every race of men inwards
into the highest places according to the χωρημα of the
inheritance, so that ye have no need of the rest of the lower
mysteries, but you will find them in the two books of Jeû which
Enoch wrote etc.”
647. Schmidt’s study of the Bruce Papyrus with a full text and
translation was published in the Texte und Untersuchungen of
von Gebhardt and Harnack under the title Gnostische
Schriften in Koptischer Sprache aus dem Codex Brucianus,
Leipzig, 1892. He republished the translation of this together
with one of the Pistis Sophia in the series of early Greek
Christian literature undertaken by the Patristic Committee of
the Royal Prussian Academy of Sciences under the title
Koptisch-Gnostische Schriften, Bd I. Leipzig, 1905. His
arrangement of the papyrus leaves makes much better sense
than that of Amélineau, but it is only arrived at by eliminating
all passages which seem to be inconsequent and attributing
them to separate works. The fragments which he
distinguishes as A and B and describes as “gnostischen
Gebetes,” certainly appear to form part of those which he
describes as the two “books of Jeû.”
655. According to Amélineau, op. cit., “The Book of the Great Word
in Every Mystery.”
656. pp. 188-199, Amélineau, op. cit.; Schmidt, K.-G.S. pp. 308-
314.
657. pp. 219, 220, Amélineau, op. cit.; Schmidt, K.-G.S. p. 226.
She seems to be here called “the Great Virgin of the Spirit.”
Cf. the Ὑπέθεντο γὰρ Αἰῶνα τινὰ ἀνώλεθρον ἐν παρθενικῷ
διάγοντι πνεύματι, ὁ βαρβηλὼθ ὀνομάζουσι, “For [some of
them] suppose a certain indestructible Aeon continuing in a
Virgin spirit whom they call Barbelo” of Irenaeus, Bk I. c. 27, §
1, p. 222, Harvey.
658. The powers named are thus called in both the Pistis Sophia
and the Bruce Papyrus. See Pistis Sophia, pp. 248, 252
Copt.; Amélineau, op. cit. p. 177.
659. According to the Pistis Sophia (p. 1, Copt.), 11 years elapsed
between the Crucifixion and the descent of the “Vestures”
upon Jesus on the Mount of Olives. We may imagine another
year to have been consumed by the revelations made in the
book.
660. If the “Books of Jeû” were ever written we should expect them
to bear the name of Enoch, who is said to have taken them
down in Paradise at the dictation of Jesus. See p. 147, n. 5,
supra. Very possibly the expression really does refer to some
of the mass of literature once passing under the name of
Enoch and now lost to us.
663. Amélineau, op. cit. p. 211; Schmidt, K.-G.S. p. 322. The West
or Amenti is the Egyptian name for Hades.
665. Maspero, “Hypogées Royaux,” Ét. Égyptol. t. II. pp. 148, 165.
670. Ibid. pp. 124, n. 2, 163. For the talismans or amulets, see
Maspero, “La Table d’Offrandes,” R.H.R. t. XXXV. (1897), p.
325.
671. Maspero, “Hyp. Roy.” pp. 113, 118.
676. The kings, according to a belief which was evidently very old
in the time of the Pyramid-Builders, were supposed to
possess immortality as being gods even in their lifetime. Later,
the gift was extended to rulers of nomes and other rich men,
and finally to all those who could purchase the spells that
would assure it. In Maspero’s words “La vie d’au delà n’était
pas un droit pour l’Égyptien: il pouvait la gagner par la vertu
des formules et des pratiques, mais il pouvait aussi bien la
perdre, et s’il était pauvre ou isolé, les chances étaient qu’il la
perdit à bref délai” (op. cit. p. 174).
678. de Faye (Intro. etc. p. 110) shows clearly, not only that the
aims and methods of the school of Valentinus changed
materially after its founder’s death, but that it was only then
that the Catholic Church perceived the danger of them, and
set to work to combat them systematically.
680. Cf. Maspero, Life in Ancient Egypt and Assyria, Eng. ed.
1892, pp. 90-92, for the distaste of the Egyptians of
Ramesside times for the life of a soldier and their delight in
that of a scribe.
682. Gibbon, Decline and Fall, vol. III. p. 214, Bury’s ed.
686. Renan, Marc Aurèle, p. 49. Cf. Dill, Nero to Marcus, pp. 473-
477.