Republic of the Philippines

Pangasinan State University

Bayambang Campus
Bayambang, Pangasinan

Written Report
in
IC 2: ENTREPRENEURSHIP

Submitted by: John Aries B. Solano

BEE-EGE III-I

Submitted to: Ms. Grace Maligalig

Instructor

Date: March 19, 2024

 Plato Wraps by Kamela Crisologo-Seen

Entrepreneur’s Personal Background:

Plato Wraps is a popular food chain in the Philippines known for its delicious and affordable
wraps. It was founded by Kamela Crisologo-Seen, a Filipino entrepreneur, in 2002. Kamela
Crisologo-Seen is a passionate and innovative businesswoman who saw the potential of offering
healthy and flavorful wraps to the Filipino market.With her background in the food industry,
Kamela Crisologo-Seen developed a unique concept for Plato Wraps. The menu features a
variety of fillings, including chicken, beef, pork, and seafood, wrapped in a warm tortilla. Each
wrap is complemented with a selection of fresh vegetables, sauces, and condiments, creating a
satisfying and balanced meal.

Company Overview:

In 2016, Plato Wraps celebrated its 15th anniversary, highlighting its commitment to serving
value-for-money handheld meals to Filipinos on-the-go. The company has also updated its logo,
showcasing its signature ridged flatbread.

Company’s Products and Services::

Plato Wraps offers a variety of products and services to cater to the preferences and needs of
their customers. Here are some key aspects of their offerings:

1. Wraps Menu: Plato Wraps specializes in folded pita bread wraps with various fillings. Their
menu includes a range of options such as chicken, beef, pork, seafood, and vegetarian fillings.
Each wrap is made to order, ensuring freshness and deliciousness. It's a great snack or meal
option for those who want a quick and satisfying bite.
2. Signature Ridged Flatbread: Plato Wraps is known for its signature ridged flatbread, which
adds a unique texture and taste to their wraps. The ridged flatbread has become a recognizable
symbol of the brand.

3. New Flavors and Innovations: Plato Wraps periodically introduces new flavors and
innovations to their menu. For example, they have introduced flavors like Peri-Peri Latino Wrap
and Crabby Rappu, offering customers exciting and diverse options to choose from.

4. Expansion and Franchise Opportunities: Plato Wraps has expanded its presence by opening
multiple branches across the country. They have also offered franchise opportunities, allowing
entrepreneurs to be part of the Plato Wraps brand and bring their delicious wraps to more
locations.

5. Chia Wraps and Flatbreads: Plato Wraps has been experimenting with new ingredients and
offerings. They have developed chia wraps and have also introduced plain, wheat, and pesto
flatbreads that customers can take home and enjoy at their leisure.

Overcoming Setbacks and Failures:

Overcoming setbacks and failures is an important part of personal and professional

growth. Here are a few strategies that can help you navigate through challenging times:

1. Accept and Acknowledge: It's essential to accept and acknowledge the setback or failure
rather than denying or avoiding it. Recognize that setbacks and failures are a natural part of life
and can provide valuable learning experiences.

2. Learn from Mistakes: Take the time to reflect on what went wrong and identify the lessons
learned from the setback or failure. Use this knowledge to make improvements and avoid
making the same mistakes in the future.

3. Maintain a Positive Mindset: It's important to maintain a positive mindset and not let
setbacks or failures define your self-worth. Focus on your strengths and achievements, and
remind yourself that setbacks are temporary and can be overcome.
4. Seek Support: Reach out to friends, family, or mentors who can provide guidance, support,
and perspective during challenging times. Surrounding yourself with a supportive network can
help you gain new insights and find encouragement.

5. Set New Goals: After experiencing a setback or failure, it can be helpful to set new goals and
create a clear path forward. Break down your goals into smaller, manageable steps and
celebrate each milestone along the way.

6. Adapt and Pivot: Sometimes setbacks and failures require a change in approach or direction.
Be open to adapting your plans and strategies to overcome obstacles and find new
opportunities.

7. Practice Self-Care: Take care of yourself physically, mentally, and emotionally during
challenging times. Engage in activities that bring you joy and help you recharge. Prioritize self-
care to maintain resilience and a positive outlook.

Conclusion:

In conclusion, Plato Wraps is a popular food chain in the Philippines, founded by Kamela
Crisologo-Seen in 2002. The company specializes in delicious and affordable wraps, offering a
diverse menu with fillings such as chicken, beef, pork, and seafood. Each wrap is wrapped in a
warm tortilla and accompanied by fresh vegetables, sauces, and condiments, creating a
satisfying and flavorful meal.