Brand Research

9White
tonite be white
Name: Nguyen Thi Tuong My
Nguyen Ngoc Thanh Vinh
Class: BSGF 2001 1
Lecturer: Tran Hai Binh
Subject: Advanced Graphic Design
 CONTENTS

INTRODUCTION 03 PRODUCT 04 COSMETIC MARKET 07

INFORMATION STATISTICS

COSMETIC TRENDS 08 DISTRIBUTION 09 OUR STRENGHT 11

SYSTEM

CERTIFICATIONS 13 OTHER CAMPAIGN 14 CUSTOMER TARGET 18

AND
ACHIEVEMENT

FUNCTION 19 PRODUCT 20 OUR CAMPAIGN 23

MAKETING

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 01 INTRODUCTION

The 9White whitening cream duo protects as well as gives women

smooth skin, with a team of experienced experts in the cosmetic
industry, 9White has successfully produced a cosmetic line of plant
stem cell technology. The product helps repair and restore breaks in
damaged skin cells, thereby rejuvenating youthful skin. Accordingly,
the company brings a duo of cleansers - 9White whitening cream for
women.

The 9White product set is manufactured

and packaged at a leading pharmaceutical
factory in Vietnam, according to strict GMP
Asian production standards. With 100%
materials imported from Europe and the
US, the formula is physically standardized,
the product is suitable for local weather and
climate conditions.

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02 PRODUCT INFORMATION

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With gentle cleanser 9White 9WHITE – FACIAL CLEANSING
- Facial Cleansing, The Beau-
The special feature of the product is that there is no active foam-
ty Shop aims at natural deep
ing agent on the surface of the skin. After use, the skin will retain
cleansing, in harmony with the
its natural pH, combined with nutrients such as vitamin B3, Inositol
skin’s self-regulating mech-
with the mechanism of brightening, moisturizing and removing dirt
anism, with only nutrients
gently, helping the skin to breathe. The skin can “breathe” freely,
derived from plants to clean
reducing the risk of inflammation, irritation, preventing acne, effec-
the skin.
tively shrinking pores.
With ingredients containing
Glycolipid - a deep cleansing
active ingredient extracted
Facial cleanser derived from nature inherits the formula and is the
from chloroplasts or leaf cells
perfect duo with 9White cream; Suitable for all skin types, even the
to gently remove dirt and
most sensitive.
sebum to bring clean, smooth
skin without worrying about
Price: 439.000₫
irritation.

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9WHITE ADVANCED BRIGHTENING CREAM
9White - Advanced Brightening Cream, is a combination of modern
technology and traditional medicine to intensively care and rejuvenate
the skin. The main active ingredient in the cream is Orchistem essence
from the rare orchid flower, which helps to increase the connection
of skin cells, supports anti-aging while enhancing collagen and elastin
production. This not only helps to rejuvenate but also lifts the muscles,
effective for the eye area.

In addition, 9White - Advanced Brightening Cream, is selected with other

beneficial nutrients for the skin such as basil essence and milk thistle to
help the skin naturally detox. The skin’s immune system is strengthened,
thereby protecting cell membranes, repelling irritation, redness, acne
and skin aging. Extracts from tea tree and willow bark reduce sebaceous
gland secretion, control oil, soothe the skin, thereby reducing and
effectively preventing acne, regulating the natural moisture balance of
the skin.

In addition to providing beneficial nutrients to the skin, moisturizing

is a decisive factor for healthy skin and preventing rapid aging with
special nutrients such as HA, Ceramide, Peptide, Cholesterol, Bisabolol
sourced from natural sources. Safe plant-based ingredients, nourish and
regenerate skin epidermis.

Price: 1.399.000₫

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 03 COSMETIC MARKET STATISTICS

MOST COSMETIC BRAND OF FEMALE CONSUMERS IN VIETNAM 2020

The cosmetic market has grown steadily by the limitless diversity of consumer aspirations and by innovation
To keep track of the habits and behaviors of Vietnamese cosmetics users, the annual survey about the Vietnam
cosmetics market was run by Asia Plus in Jan. 2020
The survey was conducted among 458 females, from over 16 years old nationwide.

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04 COSMETIC TRENDS

IMPORTANT FACTORS WHEN BUYING COSMETIC PRODUCTS

Trends in using natural cosmetics can be shown through this chart, especially for high users. The factor of country of origin, original
materials and not causing damage to the skin are the top reasons why women buy cosmetics in Vietnam in 2020.
In which, the average country of origin factor accounts for 49%, the ingredient for 44% and does not cause harm to the skin, accounting
for 42% of the total deciding factors when buying and using cosmetics of Vietnamese women.

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 05 OUR STRENGHT

Formulated by experts
Every product of The Beauty Shop is a
breakthrough. The ingredients are 100%
imported from Europe and America, the content
is clearly selected and clinically studied in Spain.
That’s why we know every detail of the formula
and understand even the smallest use of each
ingredient in each product.

A sustainable path
We place the responsibility in building and
developing the brand in the direction of not
harming the environment and being close
to nature. We only choose raw materials and
ingredients that are not only of clean quality but
also of clean origin extracted 100% from nature..

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Core values
More than anyone else, we understand that maintaining
healthy skin is a journey that lasts a lifetime – a process
that requires care, expertise and care. So we have
gone beyond offering rare beauty products with “Plant
Stem Cell Technology” clinically proven formulas and
solutions for every need. , condition, skin type.
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Commitment from zeros
Our products absolutely do NOT contain: – Parabens –
Phthalates – Oxybenzone – Flavors and food colors – Residues of
plant protection substances. We are committed to maintaining
product quality and meeting international safety standards.
06 CERTIFICATIONS AND ACHIEVEMENT

Certificate of safe
cosmetics for health
- 9White Facial
Cleasing
Good Manufacturing Practices
certification seal

Certificate of safe
cosmetics for health -
9White Advanced Bright-
ening Cream,

Certificate of Cosmetic Good

Manufacturing Practices by Deputy
Minister of Health

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 Distribution SystemSYSTEM
07 DISTRIBUTION

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08 OTHER CAMPAIGN

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9White - Brand Research 15
 “LUCKY DRAW” 100% With
Gift

• Age from 1980 to 1991

• Female gender
• Contest form by electronic wheel
• Period from June 25, 2020 - June
30, 2020
• Eligible members are girls
who have liked Fanpage, share
this post with hashtag #9white
#Thebeautyshop and tag 2 friends
under the post.

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 Rules of the game:
• Each person gets one lucky spin
• For the winners, please fill in your personal
information and inbox admin to receive the
prize
• Pay the delivery fee to the carrier

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 09 CUSTOMER TARGET

AGE: 28 - 40
GENDER: Women
SKIN PROBLEM: dry skin, darkened skin, aging skin,...
problems to have a healthy skin.
JOB DESCRIPTION: Office workers, teachers, people who
work with computer screens,...
SOCIAL INTERACTION REGULARLY : Facebook,
Website, Instagram, Youtube, Tik tok, . . .
CUSTOMER CARE: Price, Prestige and quality,
Promotion, Members Discount, etc...

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DEEP CLEANING FROM INSIDE
Suitable for all skin types, even the most sensitive. The product
does not use foaming agents on the surface of the skin, effectively
cleans, balances PH, moisturizes without drying the skin.

BALANCE SKIN COLOR

Evens skin tone, prevents aging, reduces crow’s feet, and is
healthy. 10
BRING BEAUTIFUL V-Shape
Increases Collagen and Elastin production to moisturize and FUNCTION
rejuvenate the skin. Whiten and improve the areas of skin that are
melasma, aging skin becomes brighter and smoother.

PROTECTION FROM ACNE

The product will help reduce and prevent acne, tighten pores,
reduce irritation and detoxify the skin

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 11 PRODUCT MARKETING

Website
Facebook
Instagram

Youtube

Shopee

Lazada

Tiki

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Website: https://9white.vn/

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Facebook: https://www.facebook.com/TheBeautyShop.store

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“9WHITE , ALWAYS SHINE”

Campaign duration: 1 month

Reasons: The erratic weather is always a problem that causes

discomfort for your skin. Especially in the rainy season, rain
water contains a lot of dirt as well as bacteria that cause

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skin diseases, humid air makes the skin dehydrated, causing
oily, acne. Therefore, how to whiten the skin as well as how
to moisturize the skin in the rainy season is very important,
contributing to limiting irritation, mold, psoriasis, eczema, atopic
dermatitis.

Solution: 9White with plant stem cell technology, will always

help you shine with smooth and radiant skin, healthy from deep
OUR CAMPAIGN
inside whether the weather is rainy or sunny. A healthy and
bright skin helps us to be more confident, the weather will no
longer be a worry. We believe that the world would be a better
place if each of us women loved, protected our confidence and
shined.

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 9WHITE, ALWAYS SHINE
OUTDOOR MINIGAME
Information:
Target audience: female 22-40
years old
Mini game: know your skin, you
always shine
Purpose: to help 9white wom-
en better understand their skin
Duration: 1 month
Time: Sat evening - Sunday
morning every week (time for
those who work to rest)
Location: in front of each TBS .
system store
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Specifically:
for the image of 5 skin types
(oily skin, dry skin, sensitive
skin, combination skin, nor-
mal skin), 5 names of 5 skin
types, 5 correct) ways to care
for 5 skin types + 5 ways to
care wrong jam
Ask the player to match all
5 pictures correctly with the
name and care
Present:
-correctly 5/5: 9white product
set includes facial cleanser and
lotion worth 1 million VND
-Exactly 4/5: 30% off voucher
for 9white products applied at
TBS stores Prepare:
-correctly 3/5: 20% discount
voucher for 9white products -standee
applied at TBS stores -banners
-correct 2/5: 1 souvenir ceramic -poster
cup ly -stalls
-products used as gifts
-voucher
- Souvenir ceramic cups
The End.