SWEET TOOTH ANNIVERSARY PROPOSAL 3

1st Year Anniversary Marketing Strategy: Celebrating Sweet Tooth's Milestone

Objective: To commemorate Sweet Tooth's 1st-year anniversary by enticing customers with
special promotions, thereby increasing foot traffic, sales, and brand loyalty.
Target Audience:
 Existing customers who have frequented Sweet Tooth over the past year.
 Potential customers within the local community interested in indulgent treats.
Key Offerings:
 Option 1: Promotion of Chicken Wings
 Option 2: Discount for Milkshakes
Promotional Channels:
 Social Media Platforms (Facebook, Instagram, Twitter)
 Email Marketing Campaigns
 In-store Signage and Flyers
 Local Community Events and Partnerships
Week-Long Anniversary Celebration Plan:
Day 1 - Announcement Day:
 Launch an engaging social media campaign announcing the 1st-year anniversary
celebration.
 Tease the upcoming promotions and activities to build anticipation.
Day 2 to Day 6 - Daily Promotions:
Option 1: Promotion of Chicken Wings:
Day 2 - Wing Wednesday:
 Offer a "Wing Wednesday" promotion, providing a discount on orders of chicken wings.
 Encourage customers to share their love for Sweet Tooth's wings on social media using a
designated hashtag.
Day 3 - Flavor Explosion Thursday:
  Introduce new and unique flavors of chicken wings exclusively for the anniversary
celebration.
 Offer a tasting session where customers can sample the new flavors for free.
Day 4 - Family Feast Friday:
 Launch a family-friendly promotion where customers can enjoy a discounted bundle of
chicken wings along with sides and drinks.
 Promote the offer as a perfect start to the weekend for families and friends.
Day 5 - Weekend Wing Bonanza:
 Host a weekend wing bonanza event, featuring live music, games, and contests centered
around chicken wings.
 Offer special discounts for large orders of wings for groups celebrating together.
Day 6 - Sweet Tooth Signature Saturday:
 Feature Sweet Tooth's signature chicken wing flavors as the highlight of the day.
 Encourage customers to vote for their favorite flavor, with the chance to win a gift card
or free wings for a year.
Option 2: Discount for Milkshakes:
Day 2 to Day 6 - Milkshake Madness Week:
 Offer a daily discount on different varieties of milkshakes throughout the week.
 Promote each day's discounted flavor on social media and through email newsletters.
Day 7 - Grand Finale Celebration:
 Host a grand finale celebration on the final day of the anniversary week.
 Offer discounts on both chicken wings and milkshakes, allowing customers to indulge in
their favorite treats at a special price.
 Thank customers for their support over the past year and unveil plans for the future of
Sweet Tooth.
Post-Anniversary Follow-Up:
 Send personalized thank-you emails to customers who participated in the anniversary
celebrations.
 Encourage customers to provide feedback on their experience and suggestions for future
promotions.
Measurement and Evaluation:
 Track sales figures, foot traffic, social media engagement, and customer feedback
throughout the anniversary week.
 Analyze the effectiveness of each promotion and channel to identify areas of success
and improvement for future campaigns.
Conclusion: By implementing this comprehensive marketing strategy for Sweet Tooth's 1st-year
anniversary, we aim to create a memorable celebration that resonates with customers and
strengthens their connection to the brand. Through innovative promotions, engaging activities,
and personalized communication, we strive to make this milestone event a resounding success.