II.

EXECUTIVE SUMMARY

Vision
The vision at Deja Brew is to offer refreshing drinks at affordable prices, accessible to students,
faculty, and individuals alike. We aspire to be the go-to choice for anyone seeking a refreshing
escape from the hot weather, without straining their budget.

Mission
The mission of Deja Brew is to provide a refreshing cold sensation, offering respite from the
heat, through our high-quality, delicious ice coffee jelly. We strive to deliver an experience that
not only satisfies taste buds but also cools down our customers, making their day a little more
comfortable and enjoyable.

Goals
1. To become the preferred choice for affordable, refreshing drinks for students, faculty, and
individuals.
2. To consistently provide high-quality, refreshing ice coffee jelly that offers a cooling
experience in hot weather.
3. To make Deja Brew products accessible and affordable to all.

Objectives
1. To increase market share in the beverage industry, particularly among students and faculty, by
offering competitive pricing.
2. To consistently meet or exceed customer expectations for quality and refreshment with our ice
coffee jelly.
3. To expand distribution channels to make Deja Brew products easily accessible to all potential
customers.
4. To implement effective marketing strategies that highlight the affordability and refreshing
qualities of our products.