PAMANTASAN NG LUNGSOD NG SAN PABLO

Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

Feasibility Study of

“Acceptability of Homemade Cucurbita(squash) Flour as Substitute for All

Purpose Flour in Making Dough in Bakeries in San Pablo Public Market”

Presented By:
Alidio, Danica Kyle C.
Kalaw, Alissandra Collin B.
Ostonal, Jane
Velina, Nina

Submitted To:
Mr. Bernard Suministrado

March 11, 2024

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

Objectives of the Study

 Increasing market share by attracting new customers or convincing
existing customers to use more of our product.
 We ensure that our product meets or exceeds our customer expectations
in terms of quality and value.
 Since our product is new to the market it serves as an alternative or the
innovative product as our product introduces new quality, features that
keep the existing or the product relevant and competitive in the market
 Managing the production and operational costs to ensure that our product
remains profitable and competitively priced.
 To gain profit and achieve the highest possible profit margin.

Processing
 First, cut the squash into two and remove the seeds. Blanch all the squash
for 5 to 10 minutes.
 Then turn the squash into puree by using a blender.
 Flattened the puree in a parchment sheet to prevent them from sticking.
 Dehydrate or dry the squash puree in oven at 140 degrees F(60 degree C)
until it turns crispy.
 In a blender o food processor, put the dry squash and turn into powder.

Ingredients/ Materials

 5 kilos squash ( 3 kilos powder )

 Parchment sheet

 Plastic ( packaging )

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

Target Capital

Homemade Cucurbita Flour business starting capital is ₱ 350. In every one

whole squash, weighing 1 kilo is ₱25.00. ₱100.00 for the parchment sheet and
₱50.00 for the packaging.

Target Market

Homemade Cucurbita Flour business’ target market is the bakeries in San Pablo
Marketplace who wants to make new pastries made out of new invented flour.
They are looking for good quality and efficiently useful as an alternative. These
people are baker who are professional and food taste enthusiast.
Our target market is:
 Concerned about the impact of new invention in environment.
 Committed in sustainable practices in the baking industry.
 Interested on health benefits of Cucurbita flour.

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

CERTIFICATION OF VALIDATION

This is to certify that the product to be used and in the Feasibility Study / Business
Plan Proposal titled “Acceptability of Homemade Cucurbita(squash) Flour as
Substitute for All Purpose Flour in Making Dough in Bakeries in San Pablo
Public Market” was evaluated and validated, based on the competency and
expertise on field specialization of the undersigned, and believes that the product
will aid the researchers in continuing their business plan.

This certification is issued on _____________ upon the request of Alidio,

Danica Kyle C., Kalaw, Alissandra Collin B., Ostonal, Jane, Velina, Nina, 3rd
year students of Bachelor of Science in Business Administration (BSBA) Major in
Financial Management of Pamantasan ng Lungsod ng San Pablo, San Pablo
City, Laguna.

Prof. Abegail M. Torres

Pamantasan ng Lungsod ng San Pablo (PLSP)

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

Product Costing

Ingredients Quantity Purchased Ingredients /

Price quantity
needed priced
Squash 5 kilos 125.00 Php 25
(25.00 php per
kilo)
Water 1 Gallon 35.00 Php per 35
gallon

Total cost of ingredients divides the number of produced:

160 php / 3 kilos = 53.33 or 53 pesos

Based on our product costing, the total ingredients of CUCURBITA Flour are 160
pesos that can produced 3 kilos of flour. The pre-operating expenses and operating
expenses are in the following table below:

PRE-OPERATING EXPENSES
Chopping board 70.00 php
Knife set 350.00 php
Blender 500.00 php
Spatula (set) 300.00 php
Mixing bowl 50.00 php
Tray 150.00 php
Gloves 20.00 php
Parchment paper (100 sheets) 100.00 php
Pressure Cooker 1,500.00 php

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

Production Expenses (good for 1 day)

Production expenses in producing 12 kilos 640.00 php

of cucurbita flour for 1 day
TOTAL 640.00 php

Projected Sales

Month Supply Price per Price Projected sales

April 100 kilos 53.00php per kilo 5,000.00 Php

May 130 kilos 53.00php per kilo 6,500.00 Php

June 110 kilos 53.00php per kilo 5,500.00 Php

July 90 kilos 53.00php per kilo 4,500.00 Php

August 90 kilos 53.00php per kilo 4,500.00 Php

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

Organizational Structure

MANAGER

PRODUCTION MARKETING

FINANCE

COLLEGE OF BUSINESS
ADMINISTRATION