Group 9

Cocoon
Owned - Paid - Earned Media
Table of About Us

Content Owned Media

Paid Media

Earned Media
Cocoon Original Vietnam: Established in 2013 as a
pioneering vegan cosmetic brand.
About Us
Investment and Improvement History
Three years of research and product
enhancement.
Cocoon reemerged with a new professional image
and exceptional quality.
Cruelty-Free Certifications
PETA Certification (September 2020): "Not tested
on animals and vegan."
The Leaping Bunny Program Approval (November
2020): First Vietnamese brand
Commitment to Cruelty-Free Production
Cocoon's strong dedication to cruelty-free
practices in the production process.
 To provide Vietnamese individuals with healthy
skin, hair, and body using everyday ingredients.

About Us The core mission revolves around blending the

benefits of common foods with scientific
expertise to develop safe and effective
cosmetic products for all.
Mission

The mission emphasizes a shared journey toward

genuine beauty, with Cocoon as a constant
companion in this pursuit.
 Owned
Media
Owned media is any online property owned and
controlled by a brand, such as a blog, website or social
media channels. The more owned media channels a
business has, the larger their digital footprint, which
means more potential reach to customers and followers.

Webiste
Main color: Beige and Brown
Logo: Minimal and elegant
With the simplicity and minimalism in design, the website provides
sufficient and well-delivered information to the customers
 Website

Main color: Beige and Brown

Logo: Minimal and elegant
With the simplicity and minimalism in design, the website provides
sufficient and well-delivered information to the customers
 Facebook

Overall: 278k likes and 302k followers

Target Audience:
Age: Women, 18 - 25 years old
Gender: Women
Location: Vietnam, urban and metropolitan areas
Content focuses: Products, Promotions, New product release, New campaigns
 Paid media
Paid media is content that's promoted through paid
placements like video ads, pay per click (PPC) ads,
pop-ups, and sponsored social media posts.

Pay-Per-Click (PPC) Advertising Sponsored Content Display Advertising Broadcast Advertising

Advertisers pay a fee each Paying for articles, This includes banner Paying for airtime on
time their ad is clicked in videos, or other content ads, pop-up ads, and television or radio to
search engine results or on to be featured on other visual ads that broadcast commercials.
websites. websites or platforms. appear on websites.
 Pay-Per-Click (PPC) Advertising

When searching for keyword “ grapefruit oil”, Cocoon

products ranked first
Sponsored media
Broadcast
Advertising
 Earned
Media
Earned media refers to publicity or exposure
gained through non-paid means, such as word-of-
mouth, social media sharing, new coverage, or
online mentions.

Word-of-mouth: recommendations Social media sharing: organizes Customers’ online feedback and review:
to acquaintances and family, minigames to attract players' Shopee: 4.9/5.0
discussions in groups participation, offering interesting Lazada: 99% positive rates
gift products
Thank You
For Listening