1 Course Name:

Course Code:

Course Classifica on: Major (core)

This course covers the interna onal marke ng environment, consumers, marke ng opportuni es, product design, supply chains for distribu on, pricing
2 Synopsis: decisions, and sales promo on and communica on strategies. By the end of the course, students will be able to allocate resources for managing brands and
strategic planning for marke ng ac vi es in different socio-economic setups.

1
Name(s) of Academic
3 2
Staff:
3
Semester and Year
4 Year Offered 3 Semester 2 Remarks:
offered:

5 Credit Value: 3 3

Pre-requisite/
6 NIL
co-requisite (if any):

7
CLO1 Apply knowledge of marke ng to solve business issues (C3, PLO2)

CLO2 Analyse variety of marke ng issues in local and global context (C4, PLO2)

CLO3

CLO4
Course Learning
Outcomes (CLO)

8 Mapping of the Course Learning Outcomes to the Programme Learning Outcomes, Teaching Methods and Assessment Methods

Programme Learning Outcomes (PLO)

Course Learning
Teaching Methods Assessment Methods
PLO 10

PLO 11
PLO 1

PLO 2

PLO 3

PLO 4

PLO 5

PLO 6

PLO 7

PLO 8

PLO 9

Outcomes

Seminar, Report, Presenta on,

CLO1 √ Lecture, Tutorial, Prac cal
Poster, Assignment
Seminar, Report, Presenta on,
CLO2 √ Lecture, Tutorial, Prac cal
Poster, Assignment
Seminar, Report, Presenta on,
CLO3 √ Lecture, Tutorial, Prac cal
Poster, Assignment
Seminar, Report, Presenta on,
CLO4 √ Lecture, Tutorial, Prac cal
Poster, Assignment

Mapping with C2 C3C C3F

MQF Cluster of
Learning
Outcomes

Indicate the primary causal link between the CLO and PLO by cking '√' in the appropriate box.

C1 = Knowledge & Understanding, C2 = Cogni ve Skills, C3A = Prac cal Skills, C3B = Interpersonal Skills, C3C = Communica on Skills, C3D = Digital Skills,
 C3E = Numeracy Skills, C3F = Leadership, Autonomy & Responsibility, C4A = Personal Skills, C4B = Entrepreneurial Skills, C5 = Ethics & Professionalism

9 Transferable Skills (if applicable)

(Skills learned in the course of study which 1 Digital Skills

can be useful and u lized in other se ngs) 2 Communica on Skills

3
Open-ended response (if any)
4

`
10 Distribu on of Student Learning Time (SLT)
Note: This SLT calcula on is designed for home grown programme only.

Learning and Teaching Ac vi es**

Face-to-Face (F2F)
Course Content Outline and Subtopics CLO* Online/ NF2F Total SLT
Physical Technology-mediated Independent Learning
(Synchronous) (Asynchronous)
L T P O L T P O

1 Introduc on to Marke ng Seminar 1,2 3 3

2 Marke ng and Economic Development 1,2,3,4 1 2 3

3 The Nature and Evolu on of Marke ng 1,2,3,4 1 2 3

4 Sustainability Issues and Marke ng 1,2,3,4 1 2 3

Marke ng and Culture - Religiosity and

5 1,2,3,4 1 2 3
marke ng

6 1,2,3,4 1 2 3

7 1,2,3,4 1 2 3

8 1,2,3,4 1 2 3

9 1,2,3,4 1 2 3

10 1,2,3,4 1 2 4

11 1,2,3,4 1 2 4

12 1,2,3,4 1 2 4

SUB-TOTAL SLT: 75

Face-to-Face (F2F) NF2F

Independent Learning for
Con nous Assessement % Online/
Physical Assessment
Technology-mediated
(Asynchronous)
(Synchronous)

1 Group Project - Report 30 8 16

2 Group Project - Poster 20 2 4

3 Group Project - Presenta on 20 2 4

SUB-TOTAL SLT: 36

Face-to-Face (F2F) NF2F

Online/ Independent Learning for
Final Assessement %
Physical Technology-mediated Assessment
(Synchronous) (Asynchronous)

1 Seminar 30 3 6

3
 4

SUB-TOTAL SLT: 9

SLT for Assessment: 45

GRAND TOTAL SLT: 120

% SLT for F2F Physical Component:
A 42.50
[Total F2F Physical /(Total F2F Physical + Total F2F Online + Total Independent Learning) x 100)]
% SLT for Online & Independent Learning Component:
B 57.50
[(Total F2F Online + Total Independent Learning) /( Total F2F Physical + Total F2F Online + Total Independent Learning) x 100]
% SLT for All Prac cal Component:
C 18.33
[% F2F Physical Prac cal + % F2F Online Prac cal]
% SLT for F2F Physical Prac cal Component
C1 18.33
[Total F2F Physical Prac cal /( Total F2F Physical + Total F2F Online + Total Independent Learning) x 100)]
% SLT for F2F Online Prac cal Component
C2 0.00
[Total F2F Online Prac cal / (Total F2F Physical + Total F2F Online + Total Independent Learning) x 100]
75.83

Please ck (√) if this course is Industrial Training/ Clinical Placement/ Prac cum using 50% of Effec ve Learning Time (ELT)

Note:

* Indicate the CLO based on the CLO's numbering in Item 8

** For ODL programme: Courses with mandatory prac cal requiremnets imposed by the programme standards or any related standards can be exempted from complying to the
minimum 80% ODL delivery rule in the SLT.

Iden fy special requirement or resources to deliver the

11 course (e.g., so ware, nursery, computer lab, simula on
room etc)

Main References

Alvin C. Burns & Ann Veeck (2020) Marke ng Research, 9th Edi on, Pearson.
Naresh K. Malhotra (2019) Marke ng Research: An Applied Orienta on, 7th Edi on, Pearson

Addi onal text references suppor ng the course:

References (include required and further readings, and

12
should be the most current)

13 Other addi onal informa on (if applicable) MQA O2, MAY 22

Note: Number of PLO indicated is purely for illustra on purposes only and the number is subjected to the curriculum design.