NORTHWESTERN UNIVERSITY

Basic Education Department

Senior High School
Laoag City

BUSINESS PLAN
 NORTHWESTERN UNIVERSITY

SECTION 1

EXECUTIVE SUMMARY
Leche flan is also known as creme caramel and caramel custard. It
is a dessert made up of an egg and milk dessert with a light caramel
topping on top. For many Filipinos, leche flan is still the best dessert. A
delicious sweet treat for any occasion, particularly for children's parties,
as well as a common pasalubong treat. We came up with the concept of
innovating leche flan and a recipe that would alter people's perceptions
of an ordinary leche flan as a once-in-a-while dessert by turning it into a
street dessert with a twist.

Graham flan cupcakes, graham de leche in a tub and ordinary

Letche flan are the perfect products. Graham de Leche is the
combination of graham crackers and leche flan. It is a decadent cake
featuring layers of graham cracker, whipped cream, and dulce de leche
flan. Students and neighborhood buyers will be our ideal target market
so they can afford to purchase our product. We'll use social media to
advertise our product.

Let's swEAT guarantees that when it comes to customer

satisfaction and premium offerings, consumers will be well entertained
and respected, allowing the brand to earn their confidence and
patronize the commodity.
 NORTHWESTERN UNIVERSITY
SECTION 2

PERSONAL DETAILS
THE PROPONENTS

Avrylle
Kyle B.
Maneja
Avrylle was born at Mariano Marcos Memorial Hospital on April 21, 2003. She is the third
child of Mr. Edwin R. Maneja's and Mrs. Mildred B. Maneja. She is currently enrolled at
Northwestern University in the Accountancy, Business, and Management strand as a
Grade 12 student. She’s planning to take BS in Tourism Management in college to be a
great Flight Attendant in the future.

Ruthlyn A.
Ramos
She is a grade 12 Accountancy, Business and Management student at Northwestern
University. She was born in April 13, 2003. She lives in 13 Baay Batac City. In the
future, she will be a Certified Public Accountant.
 NORTHWESTERN UNIVERSITY

Shaloome
Kaye C.
Bayudan
She was born in July 14, 2003 in Mariano Marcos Memorial Hospital, Batac City. Her
parents are Wilmer A Bayudan and Mary Jane C. Bayudan. She is currently studying as a
grade 12 student in Northwestern University of Laoag City. In the future, she will be a
successful business woman.

Rose Marie
A.
Tolentino
She was born on July09, 2001 in Bangui Ilocos Norte. Her parents are Mr.Rommel
Tolentino and Mrs.Gladys Bonita Tolentino. She is currently studying as a Grade 12
student in Northwestern University. In the future l, she will be a successful
entrepreneur.
 NORTHWESTERN UNIVERSITY

James
Nicol B.
Arquillo
He was born in August 29, 2002 in Gov. Roque B. Ablan Sr. Memorial Hospital in Laoag
City Ilocos Norte. His parents are Niño R. Arquillo and Joyce B. Arquillo. He is currently
studying as a Grade 12 student in Northwestern University. In the future he will be a
successful chef for being good in cooking and baking.

Jhessa May
Duran

She was born on May 22, 2003. Her parents are Mr. Jummel Duran and Mrs. Elisa
Duran. She is now a Grade 12 student at Northwestern University. She will be a great
flight attendant in the future.
 NORTHWESTERN UNIVERSITY

Mark
John
Jacinto

Axcel Lao-
ang Pasion

He was born on November 21, 2000, in the General Hospital of Laoag City. Jowie and
Mariebel Pasion are his parents. He is presently a 12th grade student at Northwestern
University. Because he is talented in the kitchen, he will become a successful professional
chef in the future.
 NORTHWESTERN UNIVERSITY

Avrill Gem
V.
Geronimo

He was born in april 16, 2003 in laoag city, his parents are Gelmer S. Geronimo and
Marissa V. Geronimo. He is currently studying as grade 12 student in northwestern
university in the future he will be a successful chef for being good at cooking.

Allysa
Quiazon

She lives in 48A Cabungaan Laoag City. Allysa is 18 years old and she was born in
Laoag City General Hospital on March 14, 2003. She is a grade 12 student in
Northwestern University, major in cookery. SHE LOVES LOVE COOKING.

NORTHWESTERN UNIVERSITY
 Gianne
Castillo

She was born on March 22, 2003 in Laoag City. Her parents are Mr. Gil A. Castillo and
Mrs. Aurelia D. Castillo. She is currently studying as a Grade 12 student in
Northwestern University. In the future , she will be a successful chef.

THE ADVISERS

Mr. Paul Calventas Ms. Faith Joangelica

Gomez Evangelista
NORTHWESTERN UNIVERSITY
 SECTION 3

OVERVIEW OF THE BUSINESS

Let’s swEAT will provide affordable high quality classic Filipino

dessert. We sell different kinds of leche flan like ordinary Leche Flan,
Graham de Leche and graham flan cupcakes plus special palitaw. This
business was made because we need it for or work immersion.

NAME OF THE BUSINESS

NORTHWESTERN UNIVERSITY
 BUSINESS PLAN PROPER

THE NEEDS
Based on the data collected, the information below depicts the problem/need of the
business plan.

1. Sweeter Graham de Leche

Consumers seek comfort in sweet delicacy; our store is now open to
provide you with the best goods available.

2. Products in a tub
People can now buy our product in a tub for a lower price

3. Home-made Leche Flans

Almost half of all consumers prefer to make desserts at home.

4. ONE-STOP SHOP
To bring those goods, a location/walk-in house with all of these items for
sale is required.
 NORTHWESTERN UNIVERSITY

VISION, MISSION AND VALUES

The data below depicts the mission, vision, and values based on
the ready-made product principle

VISION:
“Be a business with creativity, ability, and most 'ANG SARAP' feedbacks of
sweet foods with the desire to expand and improve the food industry.”

Mission:
“Our mission is to create the finest and affordable food possible while also
using the business to encourage a healthy and lively community by bringing
costumers to real food.”

Values:
“It has gotten better as we've grown as a team. We value the pursuit of growth
and learning; as well as the development of a positive team and family spirit;
passion in the heart and mind; and honesty in everything that we do.”
 NORTHWESTERN UNIVERSITY

MARKETING PLAN
The following information depicts the proposal based on the product concept
data collected. It encompasses the product or service's characteristics, the
target audience, and the marketing plans.

PRODUCTS
Desserts and sweet foods are the products we want to implement. Graham De Leche, Leche
Flan, Graham Flan Cupcakes, and Special Palitaw are among them. All of these are home-
cooked meals.

Sample Graham De Leche

NORTHWESTERN UNIVERSITY

Sample Leche Flan

 NORTHWESTERN UNIVERSITY

Sample Graham Flan Cupcakes

Sample Special Palitaw

 NORTHWESTERN UNIVERSITY

TARGET MARKET
The products are to be sold to:

STUDENTS with the age rage 13 and above who can afford and who loves to eat
the product.

NEIGHBORHOOD anyone who loves to eat desserts

PRICING
Our product tastes good and is affordable. It means that a lot of people especially
to our target market can afford it. We only get small percentage of interest in it
because getting the trust of our customer is the first thing we think. We depends
the prices of our product to the raw materials we will use in making it.

Advertising
We will use social media especially: Facebook this is for the customer to know
our brand and our product.

Telephone and Gmail we will use this for better customer communication
 NORTHWESTERN UNIVERSITY

OPERATIONAL PLAN / PRODUCTION AND TECHNICAL

PLAN
The table below depicts our own production paradigm, which is focused
on our product definition.

INPUT TRANSFORMATION OUTPUT

PROCESS
6 pcs graham Step 1: Whip together 1 lyanera Creamy
crackers Nestle All Purpose Leche Flan
1 pack 125ml Nestle Cream and condensed
All Purpose Cream, milk until light and
1/3 cup condensed smooth. (5 minutes),
milk Step 2: Layer graham
1 tsp Nescafe classic crackers and cream
mixture on a serving
dish.
Step 3: Place the
prepared Creamy
Leche Flan on top and
fill the sides with more
cream mixture.
Refrigerate for at least
24 hours.
1 cup crushed Mixed mixed grahams 16 pcs Graham Flan
grahams and melted butter. Cupcakes
1/3 cup melted butter Line muffin tray with
1 pack gelatin (9g) cupcake liners. Put 2
½ cup cold water tbsp of crumbs I each
6 egg yolks liner. Press down
300 ml condensed lightly to form
milk firmness. Put ½ cup
370 ml evaporated cold water and 1 pack
milk of gelatin (9g). set
1-2 tsp vanilla extract aside and let it bloom.
or lemon juice Mix the remaining
ingredients then add
the gelatin. Turn on
the flame in low to
medium heat. Stir
constantly until it
boils. Pour the mixture
on each liner. Poke to
remove bubbles. Chill
overnight.
4 1/2 cups glutinous Combine the glutinous Special palitaw
rice flour rice flour and water in
2 cups water a mixing bowl until a
sugar for dusting dense, sticky paste
shredded coconut for emerges. Make little
dusting balls of the dough.
A big pot of water
should be brought to a
boil. Boil the glutinous
rice balls until they
are firm and floating
to the surface, about
10 minutes. Allow the
palitaw to cool slightly
after draining the
bath.
When the cookies are
cool enough to touch,
wrap them in a bowl of
sugar and coconut.
Serve on skewers or
simple.
 NORTHWESTERN UNIVERSITY

ORGANIZATION OR MANAGEMENT PLAN

This section will introduce you to our own organizational /
management map focused on our chosen industry.
Organizational Chart

CEO:
Avrylle Kyle Maneja

VICE PRESIDENT:
Ruthlyn Ramos

FINACIAL AND MARKETING STAFF: PACKING TEAM:

Rose Marie Tolentino James Arquillo

Shaloome Kaye Bayudan Jhessa May Duran

Mark John Jacinto

DISTRIBUTOR: COOKING STAFF:

Axcel Lao-ang Pasion Allysa Quiazon

Avrill Gem Geronimo Gianne Castillo

 NORTHWESTERN UNIVERSITY

Contribution in the Business

Positions Duties and Reponsibilities

CEO Making big strategic decisions,
overseeing a company's overall
affairs and finances, and serving as
the primary point of contact between
the members.
Vice President Overseeing corporate affairs,
assisting in the development of good
client partnerships, improving the
company's operational efficiency, and
assisting in the achievement of the
company's financial objectives.
Financial and Marketing Staff In charge of financial
responsibilities / in charge of
developing production ideas with a
high visual effect Before making
design choices, the job entails
listening to clients and considering
their needs.
Packing Team Place finished products in containers
by stacking and piling them.
Distributor Organize goods collection and
delivery As part of this position, you
will be responsible for ensuring that
the correct goods are shipped to the
correct location on schedule and at a
fair cost.
Cooking Staff Responsible for keeping the kitchen,
food prep areas, and food storage
areas clean and sanitized.
 NORTHWESTERN UNIVERSITY

SECTION 5

SUSTAINABILITY
This part shows the financial plan, projected cost revenue, projected revenue, projected income
statement, and cash flow.

FINANCIAL PLAN
Capitalization

Let`s swEAT the initial capital is P 5,000.00. Our business has 11 members, each would
be responsible for P 454.55.

Monthly Expenses

The table below shows our projected expenses for the initial year of our operation
based on our product.

TABLE 1 MONTHLY EXPENSES

FIXED COST APRIL MAY

Salaries P 2,000.00 P 2,000.00

(A)Total Fixed Cost P 2,000.00 P 2,000.00

VAVIABLE COST (Month)

Graham Flan Cupcakes P 700.00 P 500.00
Leche Flan P 1,000.00 P 500.00
Special Palitaw P 700.00 P 500.00
Transportation P 200.00 P 200.00

(B)Total Variable Cost P 2,600.00 P 1,700.00

(A+B) Total Monthly Cost P 4,600.00 P 3,700.00

 Table 1 shows the projected monthly expenses for the initial year of operation. It is
indicated that fixed costs is less than variable costs.
COMPUTING OF PROJECTED COST AND COST REVENUE

Table 2 PROJECTED REVENUE

Types of Costing Projected Daily Projected Monthly Yearly

Products Revenue Revenue Volume Revenue Projected
Revenue
(Daily) (C x PVD) (PVD x 30) (DR x 30) (MR x 12)
Graham C: 20 16 C:320 480 C: P9,600 C:115,200
Flan M:30
Cupcakes SP: 50 SP: P 800 SP: SP:
P24,000 P288,000
Leche Flan C: 40 10 C: 400 300 C:P12,000 C:
M:20 P144,000
SP: 70 SP: P700 SP:
P21,000 SP:
P252,000
Special C: 40 10 C: 400 300 C:12,000 C:
Palitaw M: 20 P144,000
SP: 60 SP: P600 SP:P18,000
SP:
P216,000
TOTAL 36 C: P1,120 1,080 C:33,600 C:
P443,200
SP: P2,000 SP:
SP:
P756,000
LEGEND: C-COST M-MARK UP SP-SELLING PRICE

Table 2 & 3 showed the projected cost and revenue by month. Based on the table the Total
Revenue is P 756,000 the combined fixed and variable cost. It indicates that Let`s swEAT has the
great potential of generating profit.
 Table 3 PROJECTED COST REVENUE

JANUARY FEBRUARY MARCH APRIL MAY JUNE

REVENUE P 63,000 P 62,900 P 62,800 P 63,200 P 62,700 P 63,300
COST P 36,933 P 36,833 P37,033 P 36,933 P 37, 533 P 36,933
PROJECTE P 26,034 P25,800 P26,268 P26,034 25,900 P25,500
D NET
INCOME

JULY AUGUST SEPTEMBE OCTOBER NOVEMBER DECEMBER TOTAL

R
P 62,500 P 63,500 P 63,000 P 62,600 P 63,400 P 63,100 P 756,000
P 36, 533 P36, 000 P 38,066 P 36,933 P 36,800 P37, 066 P 443,596
P 26,702 P 26,000 P 26,068 P 25,000 P 27,068 P 26,030 P 312,404

Computation of the projected income statement for the year ended and cash flow for the first
quarter of the year based on our product concept.

PROJECTED INCOME

STATEMENT FOR THE YEARS ENDED

2021 2022
REVENUE P 756,000 P 1,134,000
COST/EXPENSES P 443, 596 P 665, 394
PROJECTED NET INCOME P 312,404 P 468,606

Projected income of the year is expected to by at least rise by .5%.

 April May June
Cash Balance Beginning 5,000.00 5,000.00 5,500.00
Cash Inflows 7,000.00 7,200.00 7,100.00

Bet Income
Cash Outflows

Fixed Cost 2,000.00 2,000.00 2,000.00

Variable Cost 2,600.00 1,500.00 1,500.00

Cash Balance Ending 2,400.00 3,700.00 3,600.00