MOTION

INFORMATION AND
MEDIA
 15 . Mo t i o n
Information
a n d Me d i a
a.
Definition,
ch a r a ct e r i s
t i c s, f o r m a t
a n d t y p e s,
s o u r c e s,
a d va n t a g e s
and
l i m i t a t i o n s,
a n d va l u e
b. S e l e ct i o n
Criteria
c. D e s i g n
principle
and
elements
CONTENT 15

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WHAT IS MOTION?
THE ACTION OR PROCESS
OF
MOVING OR BEING
MOVED.

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 • A type of media that appears to have moving graphics
and text on a screen. Its goal is to provide
WHAT IS MOTION information In various ways. In its simplest form,
INFORMATION AND
motion media is visual content that suggests
MEDIA?
movement
•

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 - media based on moving images with audio
and interaction function.
Ex:

•Film and Cinema

•
MOTION MEDIA •Electronic Billboards
•
•Television shows
•
•Online videos
•
•Phone gaming

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 1. It communicates message to large,
heterogeneous, and anonymous audiences.

2. It communicates message to mass

audiences simultaneously, sometimes in
public, other times in private.

CHARACTERIS 3. It embodies messages that are usually

impersonal and transitory.
TICS OF
MOTION 4. It is multi-sensory such that the audience's
sight and hearing stimulated in concert. Such
INFORMATION
combination of sensory stimuli forms a
AND MEDIA complex synergism that can significantly
enhance communication.

5. It is a formal, authorative channel of

communication. Accordingly, its power
informing and entertaining lies in the
communicators ability control visual and
aural stimuli.
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CHARACTERIS 6. It is instrumental in behavior and attitude
modification- that is, attitude formation,
TICS OF change, conversation, and canalzation
MOTION (directing a performed attitude to a new
INFORMATION direction).
AND MEDIA?

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FORMAT OF MOTION
MEDIA
FORMAT OF MOTION
INFORMATION AND
MEDIA

1. FILM
Also called as
“ m ov i e p i c t u r e s
“
, it is a series
of still or
m ov i n g i m a g e s
that tells a
s t o r y o r s h ow n
a real situation.

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ADVANTAGES AND
LIMITATIONS